. Austin | Northstar Meetings Group

Guide to Meeting & Event Planning in


Learn why you should host your next meeting, event or conference in Austin, Texas.

Why Austin for Your Next Meeting or Event?

The Lone Star State’s lakeside capital is awash in hospitality news. The newly expanded Omni Barton Creek Resort & Spa is reopening on schedule, and a new boutique property has just debuted in East Austin. This summer, the sumptuous Hotel ZaZa Austin will begin accepting guests.. 

Event Venues, Additions & Renovations

• During a special meeting on April 2, the Austin City Council received a study from the University of Texas on the downtown convention center district. The research concluded that the city has outgrown the Austin Convention Center and proposed five development options for the surrounding area, which the council is now considering. There is no timeline yet for any action.

Lots of development is happening in this cultural capital.
Lots of development is happening in this cultural capital.

• Austin has created a Tourism Commission to "provide expertise and recommendations to the city council concerning issues related to tourism and hotel occupancy-tax revenue collected by the city." Among its duties will be to advise the city on "recommendations for marketing related to the advertising of Austin." In addition, the new commission will provide guidance on "studies, reports and plans related to the Austin Convention Center and any plans for expansion," and other issues.

Music on the Fly
Music on the Fly
Austin-Bergstrom International Airport is taking a cue from its home city by offering more live music on-site (making an argument for checking in even earlier than usual). The newest spot at the facility, Heart of Austin, features a taco truck, a bar, Jo’s Coffee, bleacher and table seating, and the Ray Benson Asleep at the Wheel Stage. 

• About 30,000 square feet of meeting space has been added to the 297-room AT&T Hotel and Conference Center, bringing the venue's total to 80,000 square feet. The addition includes the 15,000-square-foot Zlotnik Family Ballroom, 5,000 square feet of pre-function space and a new banquet kitchen.

• The Sydell Group opened the 428-room Line ATX Hotel this spring with 20,000 square feet of meeting space and the lakeside Arlo Grey restaurant, from Top Chef winner Kristen Kish.

• The new 75-room East Austin Hotel opened in late April. The midcentury-modern design shines throughout, and there are three food-and-beverage concepts: a pool bar with a tropical vibe; the Upside, a casual bar and lounge serving cocktails and light bites; and Sixth and Waller, an all-day counter-service restaurant.

• The 222-room Sheraton Austin Georgetown Hotel & Conference Center in nearby Georgetown has a new outdoor event space called the Live Oak Patio, built around a 200-year-old tree. The 2,200-square-foot venue features views of the city’s Rivery Park and San Gabriel River, and hosts up to 130 guests for a reception. The property has 30,000 square feet of event space and a heated outdoor pool.

• The 1,048-room Fairmont Austin Hotel, the largest in the brand's portfolio and the largest property in the city, opened last year. Connected to the Austin Convention Center, the hotel has more than 138,000 square feet of its own meeting space, as well as a Fairmont Spa. Among its six restaurants and bars, the signature eatery is the Garrison Grill, serving a modern American menu. 

Marriott’s Otis Hotel, an Autograph Collection property, and AC Austin will debut 347 guest rooms in early 2020. On the edge of the UT Austin campus, the hotels will share about 7,000 square feet of meeting space.
Marriott’s Otis Hotel, an Autograph Collection property, and AC Austin will debut 347 guest rooms in early 2020. On the edge of the UT Austin campus, the hotels will share about 7,000 square feet of meeting space.

• The 159-room Hotel ZaZa Austin will debut in late summer. Like its luxurious Dallas and Houston sisters, the new ZaZa will feature the brand’s lavish Magnificent Seven Suites and four concept suites. The 7th Floor Lounge will serve drinks and live music, and the lobby-level Perfect Strangers will pair a full menu with handcrafted cocktails. Also on-site will be the ZaSpa and 10,000 square feet of meeting space.

• A 613-room, full-service Marriott Hotel is being built adjacent to the Austin Convention Center. The property will have 65,000 square feet of meeting, exhibit and entertainment space; an outdoor pool, bar and entertainment zone on the rooftop; two bars, and a full-service restaurant.

• The 312-room Omni Barton Creek Resort & Spa currently is closed for a major renovation and expansion. More than $150 million is being spent to add 181 guest rooms, bringing the property's total to 493. The resort is scheduled to reopen in May 2019 with a new hotel tower, an expanded poolscape, a new golf clubhouse serving four top-notch courses and a new spa. The resort now offers 76,000 square feet of meeting space.  

• Austin is famous for the literally millions of bats that awaken each night from March to October and come flying out from under the Congress Avenue Bridge. Segway Tours of Austin features a fun-filled evening outing for up to 25 people that includes experiencing the winged creatures as well as haunted sights around the city. The route visits popular sites such as the Texas State Capitol, Lady Bird Lake, and the 6th Street Music and Entertainment District. (512) 663-9634

• Set on 22 acres, the Stunt Ranch specializes in a host of vigorous team-building trials that the Rock, Vin Diesel and their action-loving fans would appreciate. The varied roster of challenging activities includes "action-hero training"; fun with various ropes and obstacle courses; zip-lining, rappelling and rock climbing; archery and hatchet tossing; interactive stunt and pyrotechnic demonstrations, and workshops in creating special effects. The inventive on-site wizards can conjure up wind, rain, snow, mist, explosions and more. (512) 898-9386

Austin has more than 36,000 guest rooms citywide. Properties include the 1,048 Fairmont Austin Hotel, 1,012-room JW Marriott Austin, 800-room Hilton Austin, 492-room Renaissance Austin Hotel and 448-room Hyatt Regency Austin Downtown

Things to Do in Austin

When you need to bring food into your chosen venue, Austin-based Freebirds World Burrito can show up with all fresh ingredients, as well as a team of burrito "rollers" for a full-service dinner experience. The caterers also can set up a make-your-own burrito bar or supply party platters or box lunches.


Among the city's charming and quirky smaller hotels is the 47-room Hotel Ella, a former mansion in the Greek-revival style built in 1900. The 3,493-square-foot ballroom holds up to 200 guests.

Local Recipe
Local Recipe
Highly acclaimed BBQ master Aaron Franklin of Austin’s Franklin Barbecue has put his secrets on paper in Franklin Steak from Ten Speed Press. The book makes a nice gift for VIPs. 

With 83 rooms, the South Congress Hotel has a more modern flare. A boardroom hosts 12 people, the courtyard accommodates 150 and indoor space holds up to 250. The Café No Sé does the catering.


Norwegian Air now flies to Austin Bergstrom International Airport three times per week from London Gatwick Airport. The route is served by new Boeing 787-9 Dreamliner aircraft.


For the "Kayak the Colorado" activity at the 491-room Hyatt Lost Pines, just outside of Austin, guides lead a four-mile excursion, complete with lessons about the Texas ecosystem.

Transportation in & Around the Area

Austin-Bergstrom International Airport, about eight miles from downtown. Transfer cost by taxi, $28; by shuttle, $12 

Best Places for Live Music in Austin

Austin is known for its live performances and nightlife. Be sure to catch a live a concert or show while you're in town.

  1. Esther's Follies - magic show, comedy
  2. Pete's Dueling Piano Bar - bar, live music, comedy
  3. The Continental Club - bar, rock 'n' roll
  4. Craft Pride - bar, restaurant, live music
  5. The Elephant Room - bar, restaurant, jazz
  6. The Broken Spoke - bar, live music, dancing
  7. The Roosevelt Room - seated cocktails, restaurant
  8. Mean-Eyed Cat - Johnny Cash tribute bar, BBQ
  9. Antone's - blues / R&B, bar
  10. The Hideout Theatre - improv, comedy
2018 Stella Award Winners

Best DMC, Southwest: Kennedy DMC Austin

Best Hotel/Resort, Southwest: JW Marriott Austin

Best Food and Beverage, Southwest: JW Marriott Austin

Best Food and Beverage, Southwest: AT&T Hotel and Conference Center

Best Green Initiative, Southwest: AT&T Hotel and Conference Center

Best Conference Center, Southwest: AT&T Hotel and Conference Center

Best On-Site Tech/Wi-Fi, Southwest: AT&T Hotel and Conference Center

Best On-Site Support Staff, Southwest: AT&T Hotel and Conference Center

Best Boutique Property, Southwest: The Driskill

Best CVB/DMO, Southwest: Georgetown Convention & Visitors Bureau, Georgetown