About Incentive

For more than a century, Incentive has provided critical insights motivating employees to meet — and exceed — performance goals. Incentive offers expert strategies, news and trends to inform all industry stakeholders, including planners, decision-makers and channel partners. Incentive is the must-read for buyers and suppliers looking to motivate and reward employee excellence through travel, merchandise, gift cards and other forms of recognition.

Head here to read about Incentive parent company Northstar Meetings Group.

Meet the Team

Northstar Meetings Group's Editorial Policy

Northstar Meetings Group's mission is to provide meeting planners and suppliers with the best information and services they need to excel in their careers.

To that end, we are committed to creating and distributing original content in the form of articles, magazines, podcasts, and videos which are relevant to the audience we serve and adhere to strict quality guidelines. Working with trusted industry partners, we also create relevant sponsored content for distribution on our websites and magazines; where such content appears, it is labeled as such.

We are proud of our content and hope you find it useful and informative. Should you have any questions, or see something in need of correction, please contact us.

Contributor Guidelines

Northstar Meetings Group educates and inspires meeting, incentive, convention and exhibition planners using content to grow awareness and advance the industry. We welcome expert-written articles that entice, inform and engage. To familiarize yourself with our editorial topics and styles, please review the latest articles on northstarmeetingsgroup.com, meetings-conventions.com, successfulmeetings.com and incentivemag.com.

Writers should aim to bring an expert, in-depth and fresh perspective to issues of relevance, including event technology, sustainability initiatives, event decor and design, agenda development, food and beverage, destination and venue selection, meeting market trends, planner career development and beyond. We accept contributions of long-form feature articles (example here); how-to pieces (example here); and planner checklists (example here), among other writing styles; however, submitting an article does not guarantee publication.

To learn more about contributing original editorial content to Northstar Meetings Group, please
contact Elise Schoening.