. St. Pete/Clearwater | Northstar Meetings Group

Guide to Meeting & Event Planning in

St. Pete/Clearwater

Learn why you should host your next meeting, event or conference in St. Pete/Clearwater.

Why St. Pete/Clearwater for Your Next Meeting or Event?

Thirty-five miles of white-sugar sand beaches — ranked among the world's very best — underscore the meeting-destination celebrity of Florida's St.Pete/Clearwater. This locale is also renowned for its easy access from major U.S. destinations, hip Old Florida vibe, lively walkability, acclaimed public transportation and magical sunsets.

Travel Essentials
Taxes: Pinellas County room tax, 6%; state and local tax, 7%; total tax on hotel rooms, 13%

CVB: Visit St. Pete/Clearwater, (727) 464-7200
Total Number of Hotel Rooms:
35,000 guest rooms in Pinellas County, which is made up of 24 communities including Clearwater Beach, St. Pete, St. Pete Beach and Dunedin
Convention Center:
Sirata Beach Resort & Conference Center; exhibit space, 30,000 square feet; number of meeting rooms, 14; (855) 318-4768

Only in St. Pete/Clearwater

St. Pete/Clearwater is regarded as the "Grouper Capital of the World," so much so that the wickedly tasty and flaky white fish has earned its own festival. Enjoined every July, St. Pete Grouper Week is highlighted by local restaurant happenings, chartered fishing adventures and — the topper — a food-truck rally featuring succulent grouper-inspired recipes, live music and endless libations.

Area Transportation

Tampa International Airport, about 18 miles east of Clearwater and 20 miles northeast of St. Pete. Transfer cost by taxi, $50; by Uber, about $20
St. Petersburg/Clearwater International Airport, about 19 miles from downtown St. Petersburg and downtown Clearwater, which is served by low-cost Allegiant and Allegiant airlines, as well as several charter airlines. Transfer cost by taxi, $50; by Uber, about $20

2019 Stella Award Winners

2018 Stella Awards Winners




Meeting and Event Venues

Looking to Plan a Meeting in St. Pete/Clearwater?
Learn everything you need to know about this Florida paradise at Destination Southeast, Northstar's premier event for meetings and incentive pros looking to book biz in the area.

New & Coming Soon to St. Pete/Clearwater

• Steve Hayes has been appointed president & CEO at Visit St. Pete/Clearwater, the destination’s convention and visitors bureau. 

• St. Pete’s development review commission has green-lighted plans for a new $300 million mixed-use tower. Slated for a downtown 2.3-acre site with sweeping views of Tampa Bay and the Gulf of Mexico, the $300-million project will include a 225-room, Marriott-branded hotel with a rooftop pool, casual dining and more than 15,000 square feet of meeting and event space. The 45-story skyscraper will also include 300 luxury condominiums plus 25,000 square feet of retail shopping and restaurants. Construction is scheduled to begin in spring 2020.

• A new Marriott International Tribute Portfolio-flagged boutique property is set to open in January 2020 in Feather Sound, between Clearwater, St. Petersburg and Tampa. The 12-story, 123-room Karol Hotel will feature a signature restaurant, a pool, a fitness center, a rooftop bar that overlooks Tampa Bay, and 7,340 square feet of event space.

• Famed architect Frank Lloyd Wright was never commissioned to design a seaside pier, but if he had, it might look similar to one nearing completion on an idyllic, sugar-sand beachhead near downtown St. Pete. Scheduled to debut in spring 2020, the St. Pete Pier will offer a host of recreation- and lifestyle-infused amenities including grab-and-go dining, a pop-up marketplace with local vendors and a $1.5 million sculpture crafted by Tampa-born artist Janet Echelman. The aerial net showstopper, titled “Bending Arc,” is 428 feet wide, stands 76 feet tall and features 84 miles of custom-colored twine and more than a million knots.


• A 161-room, Marriott-flagged Moxy Hotel, is coming to St. Pete’s burgeoning Edge District. Amenities will include a rooftop pool and bar, plus an outdoor wellness and meditation space.

• An alluring new, dog-friendly AirBnB property has opened steps from St. Pete Beach's celebrated Pass-A-Grille waterfront. Berkeley Beach Club offers six luxury apartments detailed with sunset-spying balconies, fully equipped kitchens and concierge services. The rooftop Dewey Beach Bar & Grill is an affiliate of Tampa's famed Mise En Place restaurant.

• A 200-room Marriott Autograph Collection hotel is also being planned in the heart of downtown St. Petersburg. The 50-story mixed-used tower also calls for 325 condominiums, dining and retail space. At press time, details on other offerings — including meeting and event space — as well as a projected opening date have not yet been announced. Stay tuned.

• TradeWinds Island Resorts is currently upgrading its two properties, the  211-room RumFish Beach Resort and 585-room sister property TradeWinds Island Grand, at a cost of $13 million. Both TradeWinds venues are being refreshed with new bedding, draperies, upholstery, sofa beds, carpeting and reappointed bathrooms. Half of the rooms at the Island Grand have already been refreshed; the rest will be completed by late 2020. Read more here.

• Who doesn't love dolphins? Next year, generations of marine enthusiasts will be going all in when the Clearwater Marine Aquarium completes a $70 million expansion specially designed to rescue and rehabilitate dolphins, whales and other distressed aquatic life found on coastal beaches and waterways. The new facilities include a 400-space parking garage, added exhibition space, two guest-education buildings and a 1.5-million-gallon dolphin habitat that also will showcase the aquarium's most celebrated residents, Winter and Hope. The project is scheduled for a mid to late 2020 completion.

More Event Venues

• The escalating arts and culture scene in St. Pete and Clearwater continues to impress with the opening of a new exhibition at the Museum of Fine Art St. Petersburg. On display through Jan. 5, artist Jennifer Angus' "'The Grasshopper and the Ant' and Other Stories" features a wondrous collection of actual dried, exotic insects arranged in patterns inspired by Victorian wallpaper and 19th-century book illustrations. The stated aim of the show is to challenge perceptions and expectations, and the brilliantly colored bugs succeed on all counts. The museum also offers 17,726 square feet of meeting space and a 250-seat ballroom. 

• Major multi-phase renovations are continuing at Florida’s iconic Don CeSar Hotel in St. Pete Beach. In February, this 277-room National Historic Landmark completed a major modernization of its meeting and event facilities, which includes 22,000 square feet of indoor function space; 16,000 square feet of outdoor space; two ballrooms spanning 5,671 and 4,002 square feet, respectively, and 13 meeting rooms. The first improvement phase saw the renovation of public areas in both the main resort and its sister property, the 70-room Beach House Suites by the Don CeSar.

• North Clearwater Beach's Hotel Cabana is sporting a lavish new look following a total refresh and renovation. Accented by 29 Key West-inspired guest rooms and suites, property perks include a heated pool, complimentary Kahwa-branded coffee and WiFi, a landscaped courtyard, a sun deck and easy access to nearby restaurants, bars and beaches.

•  St. Pete Beach’s Postcard Inn on the Beach has revealed a trio of new dining options. Leading off is P.S. Grind, an open-air coffee bar;  Stamps, a bistro with signature dishes, cocktails; and the expansive new Tiki Bar that serves beach-inspired delicacies.

The Inn on the Beach has completed an all-encompassing redesign and renovation of its 14 guest rooms. The property is in laid-back Pass-a-Grille near the historic 8th Avenue shopping district.

St. Pete / Clearwater Meeting Hotels

Things to Do in St. Pete/Clearwater

Getting Active & Outdoors

This destination celebrates the cooler months with a litany of al fresco events and festivals. Among activities on tap:
Tarpon Springs Boat Parade (Dec. 6): This bucket-list spectacle is a magical, horn-tooting gathering of dozens of illuminated vessels that regularly attract up to 20,000 wide-eyed revelers to Tarpon Springs’ Anclote River.
• Enchant Christmas (Nov. 22-Dec. 29): The world’s largest Christmas maze debuts in St. Pete this year, taking over Tropicana Field with a winter wonderland that includes a Christmas market, an ice-skating trail and Santa and Mrs. Claus.
• Outback Bowl Beach Day and the 2020 Outback Bowl (Dec. 30 and Jan. 1): Before two of the nation’s better college football teams go head-to-head on game day, the schools’ marching bands, cheerleaders and players compete on Clearwater Beach in several raucouscontests including tug-o-war and pie eating.
Clearwater Sea-Blues Festival (Feb. 22-23): This event is a dynamic weekend of seafood and dance with live blues music staged at Coachman Park in downtown Clearwater.

• Why settle for pedestrian experiences when you can literally take your event to the clouds in a historic biplane originally owned by publishing magnate William Randolph Hearst? BiPlane Rides offers Nikon-prompting, open-cockpit tours of downtown St. Pete, St. Pete Beach, the Beach and Bay, and a thrilling Ultimate Tour that features dazzling Egmont Key and more.

• To explore some of Clearwater's prettiest parks, take a bike ride along the Ream Wilson Clearwater Trail, an off-road course connecting the Gulf of Mexico at Clearwater Beach to Tampa Bay at Safety Harbor. Be sure to take a break to look for wildlife around Alligator Creek!

• Take a late-day stroll or jog along the waterfront park and Pier 60 at Clearwater Beach to catch the spectacular, iridescent sunsets. Clearwater Beach recently took top honors in TripAdvisor’s “2019 Best Beaches in the U.S.”  

• One of the best ways to experience the destination is via the famed Fred Marquis Pinellas Trail, a 40-mile-long walking/jogging/skating/cycling greenway built atop an abandoned railroad corridor that meanders across rivers and creeks, and through picturesque small towns. Start in downtown St. Pete and end with a calorie-replenishing reward at one of Tarpon Springs’ premier Greek restaurants.

Extending Your Trip in St. Pete/Clearwater

• An underwater exhibit of 12 life-size concrete statues representing men and women serving in the United States Air Force, Army, Coast Guard, Marines and Navy has opened near Clearwater, Fla. The 100-foot Circle of Heroes, the nation’s first underwater memorial, is located 10 miles offshore in the Gulf of Mexico at a depth of 40 feet, offering a momentous ecotourism attraction that in 2020 will be expanded to 24 statues to further honor those who have fought for America.

• The Museum of Fine Arts in St. Petersburg offers several event and meeting spaces, including a 250-guest ballroom and a 500-guest conservatory that overlooks Tampa Bay. Currently on display is a a major collection of intricate paper sculptures crafted by visionary master folders from around the world. “Above the Fold: New Expressions in Origami” will be on view through Sept. 22

Tarpon Springs is just 20 minutes north of St. Pete/Clearwater, but the experience feels like you've been transported to a coastal village in Greece. Head for riverfront Dodecanese Boulevard to shop for specialty gifts like natural sponges and olive oil soap. Then wander over to Tarpon Avenue, celebrated for its authentic Greek restaurants like Mama's Greek Cuisine (don't miss the live belly dancing show every Saturday night), Hellas, Parthenon and Mykonos.
SHINE St. Pete Mural Festival is a showcase for the vibrant, creative and inspiring murals crafted by artists from down the block and around the world, transforming walls and even entire street intersections.
• On Treasure Island, masterpieces are crafted from piles of sand, buckets of water and tons of imagination during the Sanding Ovations Master’s Cup. Competitors from throughout North America, Europe and Asia vie for the annual title and $12,000 in cash prizes, the contest bookended by live music, arts and crafts, fireworks, sculpting lessons and more.. 

Local Sports Scene

• The St. Pete/Clearwater area has been hosting Major League Baseball spring training since 1914, when the St. Louis Browns lost to the Chicago Cubs 3-2 at Coffee Pot Park. This generational tradition continues every season, beginning in February, with Grapefruit League matchups between 15 MLB teams including the Philadelphia Phillies, the Toronto Blue Jays and the New York Yankees.

• Festival time: The Clearwater Super Boat National Championship, a mega-fueled race attracts over 50,000 fans who line the shoreline of the 2.5-mile-long Clearwater Beach course, be it for VIP watch parties or the thrills-a-minute competition of offshore power boats capable of producing more than 6,000 horsepower and speeds up to 180 mph.

Best Breweries

In nearby Dunedin is Florida's oldest microbrewery, Dunedin Brewery, producer of the aromatic and scrumptious Apricot Peach Wheat Ale. Launched in 1996, the popular watering hole hosts group tours four days a week and headlines an anthology of 40 area craft breweries that collectively define the renowned St. Pete/Clearwater Craft Beer Trail. Other on-tap brewpubs worthy of a crawl:

• Dunedin's intimate and dog-friendly 7venth Sun Brewery has a stellar reputation for small-batch IPAs, oak-aged sour beer and spirit barrel-aged beers. Start your stop with a Graffiti Orange Creamsicle Wheat, a 5.9-percent crowd pleaser.

• An outpost of New England's award-winning Sea Dog Brewing Co. has emerged in Clearwater. Featuring more than a dozen specialty drafts from Maine, the facility furthers its celebrity with a 125-guest-capacity private event space where aficionados are regaled with palate pleasers like the Blood Orange Belgian Wit.

• Downtown St. Pete's own Cycle Brewing has earned cult-following celebrity with barrel-aged stouts that regularly earn listings on world's best beers listings. Request a sample flight, or go all in with a Cream and Sugar Coffee Porter, which — red-flag warning — has an eye-popping 6-percent alcohol kick.

• Craving something light and refreshing? Order a pint of Berliner Weisse at De Bine Brewing Co. in Palm Harbor. The industrial-style tasting room features a generous bar and communal tables for gathering with friends and colleagues.

• On the north end of the Trail in Tarpon Springs is Two Frogs Brewing Co., housed in a circa-1895 former drug store that specializes in all-American ales. Saddle into the saloon-like setting and order up the Snowmass, a chocolate-coconut brown ale with a heady 5.8-percent kick.

Top 10 Restaurants in Clearwater

  1. Cafe Ponte - American
  2. Marina Cantina - Mexican
  3. Salty's Island Bar & Grille - American, Seafood
  4. Cristino's Coal Oven Pizza - Italian
  5. Rumba Island Bar & Grill - Caribbean 
  6. Sandbar Restaurant - American
  7. Wildflower Cafe - American
  8. Bait House - American
  9. Sea-Guini - Italian, Seafood
  10. Blinkers Beachside Steakhouse & Lounge - American Steakhouse

F&B Hotspots in St. Pete

New restaurants are all the rage in St. Pete, with locally owned concepts popping up at a dizzying pace. Following are three to try:

• The Brass Bowl Kitchen & Juicery: Eating healthy has never tasted so good. The Brass Bowl serves a chef-driven, fully organic menu featuring fresh gluten-free food bowls that burst with flavor.

• German Knodle: Open from breakfast to late night, the Knodle offers everything from bratwurst to paninis, but don’t leave without sampling one of its succulent knodles (small German dumplings).

• No Vacancy St. Pete: Once you check in, you might never want to check out of the retro Florida-themed No Vacancy. Its “everyday vacay” décor is a sweet complement to the dynamite tropical cocktails and island-style bites.

• Underscored by a nine-gallery, eye-candy collection of more than 500 pieces of American Studio Glass, the Imagine Museum has recently opened in St. Petersburg. The three-story downtown property is the latest of a series of regional, privately funded facilities that are turning the St.Petersburg/Clearwater area into a must-see art experience. The new venue accommodates private events for up to 150 people. Read more about it here.

• St. Pete's NOVA 535 is a meticulously renovated historic 1920 building with 7,000 square feet of event space, convenient interstate access, multiple full-service bars, VIP areas plus a private 4,000-square-foot brick and bamboo courtyard.

• Stay, meet and play at 362-room Vinoy Renaissance St. Petersburg Resort & Golf Club. Located in the vibrant downtown district, guest perks include three restaurants, a spa, a health club, Ron Garl-designed golf and 60,500 square feet of total event space.