Looking to Plan a Myrtle Meeting?
Learn everything you need to know about this lively locale at Destination Southeast
, Northstar's premier event for meetings and incentive pros looking to book biz in the area.
New & Coming Soon to Myrtle Beach
• In response to the many changes that the coronavirus
pandemic has wrought on the business and leisure travel segments, Visit Myrtle
Beach has debuted
Campaign Sunshine, a promotional initiative that features a video titled
“Sending Some Sunshine Your Way.” With its picturesque visuals of the beach, the surf and the city, the video is
designed showcase the destination’s appeal for vacationers and
meeting groups alike. The organization also maintains a healthy travel
section on its main website, featuring up-to-date information about
attractions, restaurants and other businesses; the cvb has also created a video that encourages visitors to meet responsibly in Myrtle Beach.
• Among the city’s newest venues to offer active excitement for
groups is Big Air Trampoline Park,
which opens this summer near Myrtle Beach State Park. The 40,000‐square‐foot venue offers trampolines,
indoor zip lines, ninja training course and a “shark cage” that challenges delegates to ride a mechanical shark.
Groups of up to 300 attendees are accommodated.
• Planners can infuse their events with local flavor at Tidal Creek
set to open in 2020 near the Myrtle Beach International Airport and the
Horry‐Georgetown Technical College. Tidal Creek has a craft kitchen with full
menus for breakfast, lunch and dinner. Groups can make use of on‐site
audiovisual equipment for presentations, as well as indoor and outdoor space for private events.
• The Doubletree by Hilton Oceanfront Resort, formerly the
Springmaid Beach Resort, is set to reopen in 2020. The 453‐room resort
has 8,532 square feet of meeting and exhibition
space, including 21 breakout rooms.
• Myrtle Beach will welcome Crooked Hammock Brewery at Barefoot Landing, a retail and entertainment complex in North
Myrtle Beach, in 2020. In addition to an array of beers, the venue will serve
casual fare (burgers and ribs are house specialities). Group events can be held
in a private dining room, bar or outdoor patios, where attendees can test their
bocce- and cornhole-playing skills.
• Downtown Myrtle Beach is gearing up for growth, and meeting planners may find some interesting new options as a result. The latest example of the neighborhood's ongoing revitalization is the new Arts & Innovation District, an ambitious development slated
to debut in 2022. Among the additions will be a new cultural arts center and theater in
2022. The venue, a partnership between the city and
Coastal Carolina University, will offer an art gallery and a 300‐seat
• A $150 million redevelopment of the Myrtle Beach Mall will add a boutique hotel, as well as fresh retail, dining and entertainment venues.
• Kingston Resorts will finish an ambitious $50 million renovation plan in summer 2020. The project include a $30 million upgrade of the 255‐room Embassy Suites Myrtle Beach Resort and a $20 million renovation of the Hilton Myrtle Beach Resort that includes a redesign of the 385 guest rooms and outdoor dining area.
• The former Long Bay Resort will
get a new name and a new look in April. The 286-room property will reopen as the
Grande Cayman Resort,
following a multimillion-dollar renovation that includes new façade, updated
lobby and guest rooms and new carpeting, flooring and lighting. The property
offers indoor and outdoor swimming pools and 1,710 square feet of meeting and
• The Springmaid Pier, which was damaged by Hurricane Matthew in 2016, is undergoing a reconstruction that’s scheduled to finish by Memorial Day 2020. Originally named for the Springmaid Beach Resort, a popular beachfront hotel nearby, the 1,060-foot
wooden pier was the longest in Myrtle Beach when it built in 1953. The renovated pier will be available for private events.
• The 330-room Ocean Enclave by Hilton Grand Vacations debuted in May. The North Ocean Boulevard property features luxury units with oceanfront views.
More Event Venues
• The Asher Theatre is more than an entertainment venue: the facility also hosts conferences and private events. The theater offers a 350-seat auditorium and VIP lounge, as
well as six conference rooms housed in a separate wing. The theater’s featured act is James Stephens III, who blends comedy, celebrity impressions and music in his show, “Man of a Thousand Faces.”
• The picturesque Little River area is home
to Twelve 33 Distillery, an outfit that sources ingredients from local farmers for its handcrafted spirits. Guests
are served the native potables in the distillery’s 3,000-square-foot tasting
room, which accommodates up to 200 guests. Smaller groups are accommodated in
the 550- square-foot “hidden” speakeasy.
• Groups can take part in Myrtle Beach’s vibrant pub at 44 & King,
a venue that serves southern comfort food and locally-sourced drinks
within a friendly pub ambiance. Surrounded by majestic live oak trees,
the pub is available for buyouts of up to 160 people Beer lovers can
savor locally crafted quaffs from South Carolina breweries including
Ghost Monkey, Revelry Brewing and Swamp Cabbage Brewing Company, while
those who prefer cocktails can sample drinks made with local potables
like Dixie Vodka, Six & Twenty Heirloom Rye Vodka, Striped Pig Gin
and Mountain Peak Espresso Rum. The menu features southern and
Lowcountry specialties, such as fresh okra, shrimp and sweet potato
grits and barbecue brisket.
• Live entertainment is the draw at the Carolina Opry Theater,
a venue that stages five unique shows, including the Carolina Opry, a
two-hour extravaganza with music, song, dance and comedy that has
showcased vocalists from TV shows including "The Voice" and "America's
Got Talent." The Time Warp features live performances of hit music of
the 1960s,'70s and '80s, while Thunder and Light blends dance, laser
lights and magic with eye-catching results. Planners can arrange
pre-show meet-and-greets, themed parties and catering, with seating for
• Kingston Resorts, a development that includes the Hilton Myrtle Beach Resort and Embassy Suites by Hilton,
offers attendees superb wellness and fitness facilities. The Landing, the spa and fitness center, offers five treatment rooms and a VIP lounge for groups, as well as racquetball courts, an indoor pool, sauna and studios for yoga and Pilates. Guests
can also make use of two sand volleyball courts and four pickleball courts. The three golf simulators and putting green are also available to participants looking to perfect their swing, and the venue’s fire pit and bar area allow for end-of-day socializing.
• THEBlvd, one of the destination’s newest entertainment and retail attractions, continues to add new group-friendly venues. Among the latest to open at the 55,000-square-foot complex
is Banditos Cantina, a revamped version of a popular local Mexican restaurant. Groups of up to 300 can make use of the space for private events for a Banditos Taco
Party with “deconstructed” tacos and traditional buffets with favorites like adobo chicken, grilled sirloin and cheese quesadillas. The eatery is decidedly modern and artsy, with large, Mexican-inspired wall murals and colorful tiles, as well as
impressive ocean views.
• Barefoot Landing, the retail and entertainment complex on the Intracoastal Waterway, has debuted a new restaurant, Dockside Village. The anchor venue, Lucy Buffett's Lulu's, is one of the latest ventures of the sister of famed singer Jimmy Buffett. The family-friendly restaurant hosts live music every night, while the video arcade and ropes course provide additional fun for children
and adults. Lulu's has a large menu that includes seafood, sandwiches and salads, with a variety of options that meet a range of special diet needs.
• With roots that date back to 1944, The Bowery has a long history of entertaining visitors. Groups of up to 500 can enjoy the lively ambiance at this casual venue, where the popular country music group Alabama once served as the house band. A country music group called The Bounty currently holds that title; they perform six nights a week, with guest bands joining the stage on Sundays. An array of thick burgers (including the 8th Wonder, a one‐pound Angus beef hamburger with lots of toppings), chicken wings and hefty sandwiches are among the menu options at this jamming spot.
• The 242-room South Bay Inn & Suites recently opened on North Ocean Boulevard, along the Boardwalk. The property has an indoor water park and multiple restaurants.
• Waikiki Village, which is listed on the National Register of Historic Places, now has appropriately retro-modern décor, enhanced by contemporary amenities like in-room smart TVs and microwaves. The property has a swimming
pool, a hot tub, an outdoor grill and space for playing bocce ball.
Broadway at the Beach, a shopping, dining and entertainment complex, continues to add group-friendly restaurants to its vibrant roster. Among the newest this year is Bar Louie, a
self-described “gastrobar” with a menu that includes burgers, sandwiches and flatbreads, complemented by a range of craft cocktails and local beers. To satisfy their sweet tooth, visitors can pop into the Doughnuttery, a family-owned donut shop, and
Tipsy Scoop, an ice cream shop where the sweets are infused with liquor; both businesses recently opened inside the giant candy store called
• The Rivertown Bistro, located in the
historic district of nearby Conway, features seasonal fare by locally-renowned
chef Darren Smith. House specialities like vegetable dashi bowls and
chargrilled parmesan shrimp scampi combine southern traditions with creative
twists and locally-sourced ingredients. The eatery offers a private dining room
that accommodates 36 guests.
• The Myrtle Beach Sports Center, adjacent to the Myrtle Beach Convention Center, hosts tournaments and group sports events. The complex includes eight basketball courts, 16 volleyball courts and a large multi-screen
video wall, and can seat up to 2,000 spectators on telescopic bleachers. The facility hosts court sports including gymnastics, wrestling, pickleball, table tennis and more. The venue also can host trade shows and includes an elevated mezzanine and
an indoor/outdoor café.