Northstar/Cvent Incentive PULSE Survey

As incentive travel picks up, planning and budgetary challenges persist.

Northstar/Cvent Incentive PULSE Survey

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Incentive travel is a priority again, but the details look a bit different than pre-pandemic programs. Optimism for this market segment is high, and business continues to be booked at a brisk pace, according to the latest findings in the Northstar/Cvent Incentive PULSE Survey. At the same time, programs are dogged by rising hotel costs and lack of availability.

Here are some key takeaways from the latest research cycle:

  • The U.S., Caribbean, Europe, Mexico and Canada are the most popular destinations for current and future programs.
  • Availability of accommodations and hotel costs remain the two biggest concerns impacting planning today.
  • Since the last cycle (November 2022), fewer programs are cutting back on nonessentials.
  • Programs are building in more flexible agendas to meet participants' varied preferences.

Put your finger on the pulse of incentive travel sentiment. Download the latest Northstar/Cvent Incentive PULSE Survey report.