Northstar Learning Academy

On-demand education from experienced industry professionals.
Quick-hit educational sessions of 30 minutes, for 0.5 CMP credits

Strategies for Growing Attendance


Using email, social media platforms and AI can drive a lot of net new registrations, according to an expert in such tactics.

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Cruise Meetings and Incentives


Planners who have not planned a cruise meeting or incentive are likely to be surprised by how the experience has evolved just in the last few years.

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Incorporating Sustainability Into RFPs


Learn how to make your meetings greener and more sustainable through strategic planning and partnerships.

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Expert-led certification courses into key industry topics, earning 1.5 CMP credits

AI for Event Planners


Learn how to use AI for time-saving tasks like content creation, data analysis, and marketing campaign development, as well as for more advanced applications, including:

• Working Smarter: Data Analysis and Content Efficiency
• Implementing AI in Your Event-Planning Organization
• Harnessing AI for Event Marketing
• Leveraging SparkAI for Specialized Event Planning Purposes
• Leveraging SparkAI for Specialized Event Planning Purposes

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Creative Approaches to Attendee Engagement


Some of the industry’s most creative event planners guide you through ways to connect more effectively with attendees. You'll learn:

• Intentional Event Design
• Boosting Engagement With Onsite Activations
• Intentional Event Design: Space Use
• Keeping Attendees Engaged During Incentives
• Creating Engaging Sales

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Innovative Virtual Events Certification


In this CMP course for meeting planners, event marketers, and producers of virtual events and conferences, you'll learn:

• Defining Objectives of Your Virtual Events
• How to Develop a Virtual Program
• Pricing Strategies for Virtual Events
• Audience Engagement Strategies
• How to Liven up Virtual Events

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Maximizing Your Meeting's ROI


Learn how to use AI for time-saving tasks like content creation, data analysis, and marketing campaign development, as well as for more advanced applications, including:

• Working Smarter: Data Analysis and Content Efficiency
• Implementing AI in Your Event-Planning Organization
• Harnessing AI for Event Marketing
• Leveraging SparkAI for Specialized Event Planning Purposes
• Leveraging SparkAI for Specialized Event Planning Purposes

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Getting More From Your DMO Partnership


In this CMP course for meeting planners, event marketers, and producers of virtual events and conferences, you'll learn:

• Partnering on Your Business Event Strategy
• Creating a Community Connection
• Tapping Local Intellectual Capital
• Driving Your Attendance and Marketing Value
• Creating a Sense of Belonging

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