Northstar Learning Academy

On-demand education from experienced industry professionals.

Creative Approaches to Attendee Engagement


Some of the industry’s most creative event planners guide you through ways to connect more effectively with attendees. You'll learn:

• Intentional Event Design
• Boosting Engagement With Onsite Activations
• Intentional Event Design: Space Use
• Keeping Attendees Engaged During Incentives
• Creating Engaging Sales Events

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Innovative Virtual Events Certification


In this CMP course for meeting planners, event marketers, and producers of virtual events and conferences, you'll learn:

• Defining Objectives of Your Virtual Events
• How to Develop a Virtual Program
• Pricing Strategies for Virtual Events
• Audience Engagement Strategies
• How to Liven up Virtual Events
• Marketing Virtual Events
• Extending the Value of Your Virtual Events
• Production Do’s and Don’ts for Online Events

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Maximizing Your Meeting's ROI


In this CMP course for meeting planners, event marketers, and producers of virtual events and conferences, you'll learn:

• Four Steps to Assessing ROI
• Setting Event Goals With ROI in Mind
• Maximizing Revenue for Hybrid Events
• Measuring an Event’s Economic Impact
• Boosting Value at In-Person Events

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Getting More From Your DMO Partnership


In this CMP course for meeting planners, event marketers, and producers of virtual events and conferences, you'll learn:

• Partnering on Your Business Event Strategy
• Creating a Community Connection
• Tapping Local Intellectual Capital
• Driving Your Attendance and Marketing Value
• Creating a Sense of Belonging

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