Destination Texas

The premier hosted-buyer event for Texas suppliers to connect with meeting professionals sourcing programs in Texas.

Meet with the top hotels, CVBs, DMCs, and venues from across the Lonestar State in prescheduled one-on-one appointments and network with your industry peers.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events.


Destination Texas — Northstar's destination-specific hosted-buyer event — brings together the most highly-qualified meeting buyers with top destinations, hotels/resorts, DMCs, DMOs and tourism offices from Texas. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group.

Check out photos from previous Destination Texas events:

Destination TX 2019
Destination TX 2019
Destination TX 2019
Destination TX 2019

Follow along on Instagram: #DestinationTX

Follow along on LinkedIn: #DestinationTX



Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from around the world during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare, accommodation, meals and planned activities.


Jeff McKissack

Jeff McKissack

President, Defense by Design

Jeff McKissack’s goal is to help planners spot trouble before it arises. As an expert in the area of violence prevention and author of the book, Power Proverbs for Personal Defense, he has spoken on risk management and security at numerous conferences, including at IAEE and ESCA. McKissack spent the ‘80s working with an investigative reporter/producer for 20/20, Sixty Minutes and NBC National News, interviewing criminals for various news stories to determine not "why" they did what they did, but "how” — meaning he has some great stories as well as strategies to share. He conducts employee training sessions and continuing education events for the educational, medical, legal, financial, real estate, human resource, risk-management and insurance industries.

Meridan Zerner

Meridan Zerner

Award-winning dietitian/nutritionist

Meridan Zerner, an award-winning registered dietitian/nutritionist, has been with the Cooper Clinic for 17 years, working with patients and sharing her passion for nutrition through media segments and lectures across the country. She is a certified specialist in sports dietetics (CSSD), focusing on weight management, exercise and sports nutrition. Zerner is also a certified wellness coach and uses behavioral change skills to help support long-term lifestyle changes in her patients. She is an adjunct instructor at the Cooper Institute, lead facilitator for Cooper Wellness Strategies, and a group exercise instructor and lecturer at Cooper Fitness Center. Her wellness philosophy is to do the best you can with what you have, where you are.

December 8, 2021

3:00pm 6:00pm
6:00pm – 6:30pm
Site Inspection of Great Wolf Lodge (planners only)
6:30pm – 8:30pm
Welcome Reception

Sponsored by Great Wolf Lodge, Grapevine


December 9, 2021

7:30am 8:00am

Sponsored by Visit El Paso

8:00am – 9:00am
Education: Creating Your Event's Safety Profile

Presented by Jeff McKissack

More Detail

In today's politically charged environment, having a risk-management plan in place is more important than ever. That is what we will address in this presentation as we look into the how and why you should reverse-engineer potential scenarios beforehand, helping to mitigate potential risks to your events — and to your organization's reputation.

From this informative session you will:

  • Learn how to "profile" your events for possible threats.
  • Understand the difference between domestic threats and personal threats regarding your events and event attendees.
  • Find out why words like "random, chance and coincidence" should never be the default thinking or even in the vocabulary of an event planner as it pertains to safety and security.
  • Walk away with various strategies to help reduce risks and learn to document your own due diligence in mitigating liabilities.
9:15am – 12:00pm
One-on-One Appointments
12:15pm – 2:00pm

Sponsored by Visit Fort Worth

2:15pm – 6:15pm
Free time to explore Grapevine
6:30pm – 8:30pm
Reception Dinner
Sponsored by Grapevine Convention & Visitors Bureau


December 10, 2021

7:30am – 8:00am

Sponsored by Visit Irving

8:00am 9:00am
Education: Putting Brain Food on Your Banquet Menu

Presented by Meridan Zerner

More Detail

What we choose to eat has a profound effect on our overall health. We know that dietary and lifestyle habits influence chronic disease risk with many of those positive choices translating into protective and meaningful change. With that inspiration in mind, we can turn our attention to the food we serve at meetings. How can we help our participants eat more healthfully? The objectives of this presentation include:

  • Learn the Cooper Clinic philosophy for managing better health and wellness through lifestyle choices.
  • Gain a better understanding of inflammation and investigate the foods, herbs and spices that can help fight inflammation.
  • Understand which foods and strategies create a synergistic effect for better energy, better performance and decreased stress response.
  • Discover and implement easy concepts that create and support “default health” at your events!
9:15am – 12:00pm
One-on-One Appointments
12:15pm – 2:00pm
Farewell Lunch

Sponsored by Visit the Woodlands

Airport Departures



Those who are selected to attend will participate in:

  • One productive day of pre-scheduled one-to-one meetings with suppliers from Texas
  • Insightful educational presentations from inspiring speaker
  • Networking opportunities with other elite buyers and suppliers

Follow along on Instagram: #DestinationTX

Follow along on LinkedIn: #DestinationTX

To learn more why past buyers say this event is the best networking and education experience in the incentive industry, please contact Dana Kallman at [email protected].



"Destination Texas is the place to be! There are so many wonderful city options for meetings in Texas and what a great way to learn about them all!"

- Corporate Meeting Planner

"Wonderful event! A worthwhile investment of my time."

- Corporate Meeting Planner

"As usual the team is always fun to interact with and I enjoyed meeting new possible destinations but also new contacts within the industry."

- Association Meeting Planner



Enterprise Package


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • All networking events and activities


Individual Package


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Full-page ad package
  • All networking events and activities


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Half-page ad package
  • All networking events and activities

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or: James Antaky at [email protected].

Request Info Destination Texas



  • Discover Denton Texas
  • Discover San Angelo
  • Embassy Suites Denton Convention Center
  • Fort Worth Convention & Visitors Bureau
  • Fredericksburg Convention and Visitors Bureau
  • Grapevine CVB
  • Great Wolf Lodge
  • Innovatx Events
  • Laredo Convention & Visitors Bureau
  • Sheraton Dallas Hotel by the Galleria
  • Sheraton McKinney
  • South Padre Island Convention & Visitors Bureau
  • The Woodlands Resort | The Westin at The Woodlands | Embassy Suites Woodlands
  • Visit Bastrop
  • Visit College Station
  • Visit Conroe
  • Visit Corpus Christi
  • Visit El Paso
  • Visit Forth Worth
  • Visit Garland
  • Visit Houston
  • Visit Lubbock
  • Visit McKinney / McKinney CVB
  • Visit Plano
  • Visit The Woodlands


Great Wolf Lodge Grapevine
100 Great Wolf Dr.
Grapevine, Texas

Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • CBS International
  • Corporate Booking Services
  • EHRS
  • Exhibition Housing Services
  • Global Housing Corporation
  • World Wide Travel

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.


Buyers Contact:

Dana Kallman

Director of Buyer Development

[email protected]

Suppliers Contact:

James Antaky

Business Development Director

[email protected]


Amanda Blanar Kelly

Sales & Client Services Manager

[email protected]

Event Logistics Contact:

Angela Cox

Senior Director, Meetings and Events

[email protected]