. Destination Texas | Northstar Meetings Group

Destination Texas

The leading hosted-buyer event for qualified meetings professionals looking to do business in Texas, will meet with top hotels, CVBs, DMCs and venues from Texas for three highly productive days on December 9-11, 2020.

NOTICE: Please click here to read our statement regarding COVID-19.


Destination Texas—Northstar's destination-specific hosted-buyer event—brings together the most highly-qualified meeting buyers with top destinations, hotels/resorts, DMCs, DMOs and tourism offices from Texas. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group, all while enjoying the downtown Austin. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings and Meetings & Conventions magazine.

Check out photos from Destination Texas 2018:

Destination TX 2019
Destination TX 2019
Destination TX 2019
Destination TX 2019

Follow along on Instagram: #DestinationTX

Follow along on LinkedIn: #DestinationTX



Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from around the world during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare, accommodation, meals and planned activities.


Please see below for 2019 Speaker details. 2020 Speakers will be posted soon.

Nancy Cramer

Nancy Cramer

Founder of Correct Course Consulting LLC

Nancy Cramer is founder of Correct Course Consulting LLC, which aims to help leaders and their teams manage their emotions, so they think more clearly, make better decisions, and take on bigger, bolder projects. Cramer has worked with Under Armour, Safeway and Symantec, speaking and conducting leadership workshops for their C-suite executives, sales professionals and customer-service providers. Before opening her firm in 2012, she was a leading salesperson for ADP and IBM. She is a master practitioner and trainer in Neuro-Linguistic Programming, having studied with the discipline’s co-founder, Richard Bandler, and she has been certified by Robbins-Madanes Intervention Institute and studied with the Harvard Negotiation Project.

Michael Dominguez

Michael Dominguez

President and CEO, Associated Luxury Hotels International

Michael Dominguez, president and CEO of Associated Luxury Hotels International, has been in the hotel industry for more than 30 years, joining ALHI last year after spending seven years with MGM Resorts International. He also has held positions with Hyatt and Starwood, among others. Dominguez is actively involved in leadership roles in the meetings industry and has served in a number of related association roles, such as chairman of Meeting Professionals International's board of directors, co-chair of the Meetings Means Business Coalition and on the American Society of Association Executives' board of directors. Among his accolades are awards such as HispanicBusiness.com’s "50 Most Influential Hispanics in the U.S.," Successful Meetings' Top 25 Most Influential People in the Meetings Industry 2013 - 2016, MPI’s Industry Leadership Award 2015 and the Las Vegas Hotel Association’s 2016 Industry Leadership Award.

Please see below for the 2019 Agenda. Details on the 2020 Agenda will be posted soon.

Day One

3:00pm 5:30pm
5:30pm 6:00pm
Site Tour (planners only)
6:00pm 8:30pm
Cocktails & Dinner
More Detail

sponsored by Visit Plano

Day Two

8:30am 9:00am
9:00am 10:00am
More Detail

State of the Meetings Industry: Trouble Ahead; Trouble Behind
Presented by Michael Dominguez, President and CEO, Associated Luxury Hotels International (ALHI)
From the disruptive technological forces constantly changing the way we work and play to news out of Washington, D.C., that impacts the meetings business, it is important to understand what we will all wrestle with over the next decade. Michael Dominguez, president and CEO at Associated Luxury Hotels International (ALHI), takes the current outlook, economic concerns and forecasts to paint a clear picture of what's ahead. He will touch on issues such as automation, business transformation, customization, the cannabis industry, machine learning and biometrics to assess how they will impact the hotel industry and a meeting's dynamics in 2019 and beyond. Along the way, he’ll help you identify ways to optimize your ability to maneuver through this quickly changing environment.    
Learner Objectives:

  • Understand the need to move fast in a changing organizational structure
  • Take a look at the impact of global political and economic forecasts
  • Review industry forecasts for the U.S. and global sectors
  • Understand new competition and disruptive forces that will affect us all
  • Understand behavior changes in the audiences of the future
  • Review the latest technology changes and their expected impact on the meetings industry
10:00am 10:15am
10:55am – 11:00am
One-on-One Appointments
11:00am 11:15am
11:15am – 12:00pm
One-on-One Appointments
12:00pm 1:30pm
Lunch & Education
More Detail

sponsored by Visit Irving & Irving Convention Center

1:45pm – 2:45pm
One-on-One Appointments
2:45pm – 5:30pm
Free Time
6:00pm – 8:30pm
Cocktails & Dinner

Day Three

7:30am – 8:00am
8:00am – 9:00am
More Detail

Taking Emotions Out of Negotiations
Presented by Nancy Cramer, Correct Course Consulting LLC
According to Forbes magazine, the annual turnover in the sales profession is between 20 and 34 percent, meaning up to a third of salespeople wash out each year. If the sales professionals have such a hard time with the negotiation process, what about the meeting planners? Nancy Cramer, once a top performer for ADP and IBM, will impart strategies to help the back and forth go more smoothly. In this highly interactive presentation, she will teach you how to keep your thoughts and emotions in control as you move through the process of getting the outcome you want, discussing how emotions are formed, and revealing how to impact your buyers using the data they give you subconsciously.  
Learn ways to:

  • Pick up on subtle clues that others often miss, to help adjust the conversation toward closing the deal
  • Manage emotional states, preparing for negotiations in an optimal, peak state, throttle back passion, and maintain poker-face composure under pressure
  • Create a routine that works rather than flying by the seat of your pants
9:15am – 10:45am
One-on-One Appointments
10:45am – 11:00am
11:00am – 12:00pm
One-on-One Appointments
12:15pm – 2:00pm
Closing Lunch
More Detail

sponsored by Moody Gardens Hotel




Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled one-to-one meetings with global incentive suppliers including travel and brand name merchandise
  • Insightful educational presentations from inspiring speaker
  • Great meals, receptions and numerous networking opportunities with other elite buyers and supplier
  • Unique experiential activities showcasing Austin as a premier meetings and incentive destination

Follow along on Instagram: #DestinationTX

Follow along on LinkedIn: #DestinationTX

To learn more why past buyers say this event is the best networking and education experience in the incentive industry, please contact Dana Kallman at [email protected].

Click Here for Post-FAM Agenda



"Destination Texas is the place to be! There are so many wonderful city options for meetings in Texas and what a great way to learn about them all!"

- Corporate Meeting Planner

"Wonderful event! A worthwhile investment of my time."

- Corporate Meeting Planner

"As usual the team is always fun to interact with and I enjoyed meeting new possible destinations but also new contacts within the industry."

- Association Meeting Planner



Enterprise Package


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • All networking events and activities


Individual Package


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Full-page ad package
  • All networking events and activities


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Half-page ad package
  • All networking events and activities

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or: James Antaky at [email protected].

Request Info Destination Texas



2019 Exhibitors

  • AEG
  • ALHI
  • Aloft Houston Downtown
  • Arlington Convention & Visitors Bureau
  • Austin Convention Center
  • Beaumont CVB
  • Cambria Hotels
  • City of South Padre Island Convention & Visitors Bureau
  • Denton Convention & Visitors Bureau
  • Discover Odessa
  • Driskill Hotel
  • Experience Bryan College Station
  • Fairmont Austin
  • Ford Park Entertainment Complex & Beaumont Convention & Visitors Bureau
  • Fredericksburg CVB
  • Grapevine Conventions and Visitors Bureau
  • Great Wolf Lodge Grapevine
  • Hilton Waco
  • Hotel Contessa Luxury Suites on the Riverwalk
  • INNOVATX Events
  • Irving Convention & Visitors Bureau
  • Marble Falls Visitor Center
  • Moody Gardens
  • Richardson Convention & Visitors Bureau
  • Royal Sonesta Houston
  • San Angelo Convention & Visitors Bureau
  • Sheraton Austin Georgetown Hotel & Conference Center
  • The Houstonian Hotel, Club & Spa
  • The JL Bar Ranch, Resort & Spa
  • The Odessa Marriott Hotel & Conference Center
  • Valencia Group
  • Visit Boerne
  • Visit Laredo
  • Visit Lubbock
  • Visit McKinney & Sheraton McKinney Hotel
  • Visit Plano
  • Visit San Antonio
  • Waco CVB
  • Wichita Falls Convention & Visitors Bureau

Click below to see the 2018 list


Buyers Contact:

Dana Kallman

Director of Buyer Development

[email protected]

Suppliers Contact:

James Antaky

Business Development Director

[email protected]


Amanda Blanar Kelly

Sales & Client Services Manager

[email protected]

Event Logistics Contact:

Andrea Hennings

Meeting Planner - Consultant

[email protected]