Global Incentive Summit

The global hosted buyer event for the incentive travel industry brings together the most highly-qualified incentive travel buyers with top hotels/resorts, cruise lines, DMCs, DMOs and tourism offices from around the world.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events.


Global Incentive Summit—Northstar's global hosted buyer event for the incentive travel industry—brings together the most highly-qualified incentive travel buyers with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs and tourism offices from around the world. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group of incentive specialists, all while enjoying stunning Banff, Canada. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful MeetingsMeetings & Conventions, and Incentive. Follow along on Instagram: #IncentiveSummit and on LinkedIn: #IncentiveSummit.

Ahead of the event, click here for the latest insights from Incentive’s Gift Survey, including that organizers expect to continue to offer merchandise in lieu of travel.

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Canadian COVID-19 Requirements 

Due to current Canadian border admission policies, only fully vaccinated visitors are allowed to attend events like the Global Incentive Summit in Canada.  This is a change that took effect on September 16th. Quarantining prior to the event is no longer an option.  Thus, all attendees for the GIS must be fully vaccinated by one of the accepted vaccines prior to October 3, 2021, and submit a negative PCR test within 72 hours of their arriving flight into Canada.

Accepted Vaccines:

  • Pfizer-BioNTech
  • Moderna
  • AstraZeneca/COVIDSHIELD
  • Janssen/Johnson & Johnson

For Clarity: Proof of full vaccination prior to October 3rd AND a negative COVID-19 test 72 hours prior to arrival travel to Canada is required to participate at GIS.

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Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.

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Connect with premier suppliers from around the world during pre-scheduled one-on-one business appointments and unique experiential activities.

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All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare, accommodation, meals and planned activities.


John E. Marriott

John E. Marriott


John E. Marriott is one of Canada’s premier professional wildlife photographers, with a career spanning two decades and images published worldwide by National Geographic, BBC Wildlife, Canadian Geographic, McLean's, and Reader’s Digest. He is an Associate Fellow with the International League of Conservation Photographers, a Canon Ambassador, a Fjällräven Guide, and the co-founder of the EXPOSED Wildlife Conservancy.

John has produced seven coffee table books, including What Bears Teach Us (2020), Tall Tales, Long Lenses: My Adventures in Photography (2017), The Pipestone Wolves: The Rise and Fall of a Wolf Family (2016), and the international bestseller, Banff & Lake Louise: Images of Banff National Park (2007). His upcoming book, The Kootenay Wolves: Five Years Following a Wild Wolf Pack, will be published this year.

John, who lives in Canmore, Alberta, with his wife and son, prides himself on being a conservation photographer known for photographing wilderness scenes and wild, free-roaming animals in their natural habitats.

Pearleen Mofford

Pearleen Mofford

President, SITE Canada and Sales Director, Fox Harb’r Resort

As a life-long champion of the travel industry who grew up in the attic of her parent’s hotel, Pearleen has spent her career delivering exceptional destination experiences and forging long-lasting business relationships with her clients around the world. Starting out her career in crisis communications, then she led the first virtual agency in Nova Scotia for over 15 years. She has launched new airline routes for over a dozen airlines with events in North America and Europe. She is credited with staging the first pop-up dining festival in North America, before pop-up was a thing.

For seven years, Pearleen designed and delivered one-of-a-kind, authentic and culturally specific meeting and incentive programs for visitors from around the world, while leading the largest DMC in Atlantic Canada. She is known for her creative thinking and her 'think big’ philosophy that’s resulted in doing things that have never been done before.

Currently, she is the sales director at Fox Harb’r Resort in Nova Scotia and serves as president of SITE Canada.

October 18, 2021

All Day
3:00pm – 6:00pm
Registration and Activity Confirmations
3:00pm – 6:00pm
Buyers Lounge
More Detail

Sponsored by Banff & Lake Louise Tourism & Maui Jim Fittings for Buyers

6:30pm – 8:30pm
Welcome Reception
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Sponsored by BLLT and The Rimrock Resort Hotel

October 19, 2021

7:00am – 7:30am
7:30am – 7:45am
Morning activation by BLLT
Smudging ceremony by Brenda Holder
7:45am– 9:00am
Education: A Day in the Life of a Wildlife Photographer

Sponsored by Destination Canada

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Presenter: John E. Marriott

Canadian wildlife photographer John E. Marriott recounts many of his favorite stories and images from his most memorable wildlife encounters. From his most thrilling encounters with Banff’s most famous grizzly bears, to his five-year project tracking a wild wolf pack in the Canadian Rockies, Marriott will take you through two decades of his tallest tales and he’ll showcase the unforgettable images that have made him one of the world’s top wildlife photographers.
9:15am 12:00pm
One-on-One Appointments (10 sessions w/break at 10:30am
12:00 – 12:15pm
Change for Activities & Departure for lunch
12:15pm – 1:00pm
Depart for lunch/ walking to Gondola or OpenTop tour bus shuttle, Gondola Ride
Departure for Lunch
1:00pm – 2:45pm
Lunch & Site Tour at Sky Bistro|Northern Lights sponsored by BLLT & Pursuit
3:00pm – 5:30pm
Organized Activities
More Detail

- HeliAdventure – max 10 (Heli participants will receive a slightly different PM agenda)
- Hike to Marble Canyon – max 40
- Medicine Walk – max 20
- WowBanff – max 25
- Tunnel Mountain Hike – max 20
- Relics of Banff – max 20
- Open Top Touring – max 20 

4:30pm – 5:30pm
Return to Rimrock based on Activity end time
6:15pm – 6:25pm
Transfer from Rimrock Resort Hotel to Mount View Barbecue
More Detail

6:45pm – 10:00pm
Dinner & Entertainment at Mount View Barbecue

October 20, 2021

7:00am – 7:25am
7:25am – 7:35am
Morning activation by BLLT
Wellness Session with Trish Tutton
7:35am– 8:30am
Education: The Corporate Side: Insights From SITE’s Fall Incentive Travel Study

Sponsored by ProColombia

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Presenter: Pearleen Mofford

Corporate inSITEs, the SITE Foundation’s study of corporate professionals who are involved in the approval, oversight, design, planning, execution or delivery of incentive travel programs, was launched in April 2021 and conducted again in September 2021. During this session, SITE Canada president Pearleen Mofford will deliver highlights of the most recent research and how they compare with those uncovered in the previous study. Among the findings she’ll discuss: 

  • Is optimism about incentive travel’s rebound as strong as it was in spring 2021?
  • How are corporations operating programs while adhering to health and safety protocols?
  • Are corporations mandating vaccinations for incentive qualifiers?
  • What changes are being made to the design of incentive travel program in light of the pandemic?
  • What is the attitude of the C-suite toward the resumption of incentive travel programs?
  • What are the considerations and criteria for selecting a destination now?

Audience questions and comments welcome!

8:45am – 11:30am
One-on-One Appointments (10 sessions w/break at 10am)
11:30am – 12:00pm
Change for activities
12:00pm – 1:00pm
Transfer for lunch in Lake Louise
1:00pm – 2:30pm
Lunch & Site Tour at Chateau Lake Louise
More Detail

2:30pm – 5:30pm
Organized Activities
More Detail
- Johnston Canyon Nature Walk (2.5hrs) (max = 48 - intermediate)
- Lake Louise Lakeshore Stroll (max 20 – easy stroll)
- Fairview Lookout Short Hike (1.5hrs) (max 24 – more active) 
- Triviography at Fairmont Chateau Lake Louise  

4:30pm – 5:30pm
Return to Rimrock Resort Hotel based on activity length
6:15pm – 6:25pm
Transfer from Rimrock Resort Hotel to Fairmont Banff Spring
6:30pm – 10:00pm
Farewell Dinner reception & Entertainment at Fairmont Banff Springs Hotel




Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled one-to-one meetings with global incentive suppliers including travel and brand name merchandise
  • Insightful educational presentations from inspiring speaker
  • Great meals, receptions and numerous networking opportunities with other elite buyers and supplier
  • Unique experiential activities showcasing Banff, Canada as a premier meetings and incentive destination

To learn more why past buyers say this event is the best networking and education experience in the incentive industry, please contact Cindy Binder at [email protected]

Follow along on Instagram: #IncentiveSummit

Follow along on LinkedIn: #IncentiveSummit



Individual Package


  • Display table for one-on-one pre-scheduled appointments with heavily vetted incentive buyers from North America and Europe
  • All networking activities, off-site functions and meals
  • All supplier expenses covered (excluding airfare & accommodations) 


Enterprise Package


  • Exciting networking opportunities with your industry peers
  • Pre-scheduled meetings with highly-qualified incentive travel buyers
  • Unique experiential activities showcasing stunning Banff, Canada

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or Shalise DeMott.

Request Info GIS



  • Abu Dhabi Convention & Exhibition Bureau
  • Air Canada
  • AMR Collection
  • Amstar DMC
  • Andermatt Swiss Alps
  • Atlantis Paradise Island
  • Banff & Lake Louise Tourism
  • British Virgin Island Tourist Board
  • Business Events Australia
  • Casa de Campo Resort & Villas
  • Cashel Travel UK
  • Delta Air Lines
  • Destination Canada
  • DreamCatcher
  • Fairmont Banff Springs Hotel
  • Fairmont Carton House
  • Fairmont Chateau Lake Louise
  • Fiesta Americana Condesa Cancun All Inclusive
  • Fox Harb'r Resort
  • Hello Scotland
  • Iberostar Hotels and Resorts
  • Irish Horizons
  • Israel Ministry of Tourism
  • London Convention Bureau
  • Maui Jim and ZEAL Optics
  • Meet in Ireland
  • MeetEngland
  • Melia Hotels International
  • Metropolis DMC France
  • Monaco Government Tourist Office
  • Monte Carlo SBM
  • Norwegian Cruise Lines
  • ProColombia
  • Pursuit Collection
  • Rare Indigo DMC
  • Rocco Forte Hotels
  • Royal Caribbean International
  • Singapore Exhibition and Convention Bureau
  • South Africa National Convention Bureau
  • Switzerland Convention & Incentive Bureau
  • Taiwan Tourism Bureau
  • The Bürgenstock Selection
  • The Rimrock Resort Hotel
  • Tourism Canmore Kananaskis
  • Tourism Whistler
  • Visit Santa Barbara


Banff and Lake Louise have a rich heritage as one of the world’s most awe-inspiring mountain destinations. With easy access to pristine wilderness, endless outdoor adventures, and all the amenities you need, in Banff National Park you feel truly immersed in nature.

Life is a limited time offer. Here is a gift to you: the living. A place to pursue the moments that give meaning. To gather and connect with nature, and each other.

We are all travelers. We have explored, compared and returned to this place again and again. And once you’ve seen this place for yourself, you too will be overcome by the lasting inspiration. This is one of earth’s greatest accomplishments, and we can’t wait to share it with you and everyone you bring to it. This is Banff & Lake Louise. This Place Is Alive. Are You?

With inspirational views in every direction, Banff & Lake Louise creates the perfect backdrop for any meeting or gathering. There is a full range of meeting spaces, from simple meeting rooms to mountaintop venues and 15,000 square foot conference spaces. An impressive collection of off-site venues can transform to fit every theme imaginable, whatever your taste or budget.

Banff & Lake Louise Tourism are the local experts and can help you execute all aspects of your meeting or gathering. Learn more about planning your meeting and how we can help. 

The Rimrock Resort Hotel is located in Canada's renowned Banff National Park, in the heart of the Canadian Rocky Mountains. Nestled in a pristine mountain setting above the Banff Townsite, the Rimrock Resort Hotel offers comfort and luxury combined with the most breathtaking mountain and alpine valley views to be found.

The Rimrock Resort Hotel
300 Mountain Ave
Banff, AB T1L 1J2, Canada

Hotel Website


Buyers: We will make your reservations for you.

Suppliers: You will receive information as the event approaches to book your accommodations.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • CBS International
  • Corporate Booking Services 
  • EHRS 
  • Exhibition Housing Services 
  • Global Housing Corporation 
  • World Wide Travel 

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.




Event Director:

Angela Cox

Event Director

[email protected]

Buyers Contact:

Cindy Binder

Director of Buyer Development

[email protected]

Suppliers Contact:

Shalise DeMott

Vice President, Sales

[email protected]