. Destination West | Northstar Meetings Group

Destination West

Destination West is the premier hosted-buyer event for qualified meetings and incentive professionals sourcing programs in the West. Formerly Discover Colorado, Destination West will also include other destinations and hotels in the Western U.S.


NOTICE: Please click here to read our statement regarding COVID-19.



The 3rd Annual Destination West—Northstar's destination-specific hosted-buyer event—enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

Check out photos from Destination West 2019:

Dest West 2019
Dest West 2019
Dest West 2019
Dest West 2019

Follow along on Instagram: #DestinationWest
Follow along on LinkedIn: #DestinationWest



Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from around the world during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare, accommodation, meals and planned activities.

Roger Rickard

Roger Rickard

Roger knows that successful advocacy can change the world, it is his life’s passion as the Founder & President of Voices in Advocacy and author of 7 Actions of Highly Effective Advocates. He has more than 30 years of experience as a professional speaker, trainer, consultant, and author. As a recognized expert in advocacy engagement and grassroots activation, Roger works with a wide cross-section of organizations from diverse industries. His vibrant personality and a good sense of humor make for engaging and interactive programming that is packaged and delivered in an easy to understand, easy to apply format combining his education, experience, and enthusiasm to drive advocacy success.

Ryan Oakes

Ryan Oakes

Ryan Oakes is a magician, mentalist and sleight-of-hand artist. He creates intriguing illusions for discerning audiences, and his unique brand of mystery melds psychological persuasion and deft manipulation to create an interactive experience for his audiences. As a performer, he's been profiled by Forbes, The Wall Street Journal, and The New York Times and has appeared on HARRY with Harry Connick Jr, The View, CNN, The Discovery Channel, The Disney Channel and ESPN. A graduate of the University of Pennsylvania, Ryan lives in Brooklyn with his wife and son.

Day 1

3:00pm 5:00pm
Registration & Supplier Set-up
5:00pm 6:00pm
Planner Site tour of The Broadmoor
Welcome Reception

Hosted by The Broadmoor

Day 2

7:30am 8:00am
Breakfast at your leisure
More Detail

8:00am 9:15am
Educational Session

Ripped from the Headlines! Crowdsourcing Solutions to Our Industry's Problems

Speaker: Roger Rickard, VoicesInAdvocacy.com

Sponsored by Destination Colorado 

Every day we hear about fake news. This session will be anything but fake. The reason: YOU drive the content. During this highly interactive program we will examine, deliberate, and discuss meetings industry issues such as transportation, technology, safety and security, cyber‐security, taxes, infrastructure, diversity/inclusion and education. Then as a group we will prioritize and report out the key issues.

Learner Outcomes

  • Increase your awareness of the diverse issues in the industry and how they can affect your meetings and events.
  • Make one aware of the key issues and successful strategies that enable you to protect and defend your organization, your industry and your profession.
  • You will leave with the tools needed to communicate the issues that face meetings and the meetings industry to key stakeholders.
9:30 12:15 pm
One-on-One appointments (10 w/ break at 10:45am)
12:15pm 1:15pm
2:00pm – 5:00pm
Activities downtown or free time
6:00pm – 6:15pm
Shuttles to dinner
6:15 – 9:00pm
Cocktails & Dinner

Day 3

7:00 7:30am
Check-out of the Broadmoor and luggage check
7:30am 8:00am
Breakfast at your leisure
8:00am 9:15am
Educational session

Selling the Impossible: Tricks, Tactics and Techniques for Negotiators

Presented by Ryan Oakes

Can a magician's secrets help you at the negotiation table? Absolutely! Ryan Oakes, an award-winning magician and mentalist, will teach you new skills and strategies for taking your negotiations and business collaborations to the next level. Expect the unexpected in this unconventional presentation, but rest assured you will learn practical tips on how to be a more persuasive negotiator and respected business partner.

Participants will learn:

  • Techniques used to shape perception and create hyper-awareness
  • How to leverage interpersonal dynamics, build rapport and detect lies
  • Ways to read nonverbal cues and anticipate what people might say or do
  • What "social proof" is and how it can be used to build relationships
9:30am 12:15pm
One-on-One appointments (10 w/ break 10:45)
Closing lunch
Conclusion of program and departures
1:30pm 3:00pm
Exhibitor tabletop breakdown




Those who are selected to attend will participate in:

  • Two-and-a-half productive days of pre-scheduled one-to-one meetings with key suppliers from the Western U.S.
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers
  • Unique experiential activities showcasing Colorado Springs area as a premier meetings and incentive destination.

Follow along on Instagram: #DestinationWest
Follow along on LinkedIn: #DestinationWest

To learn more why past buyers say this event is the best networking and education experience in the incentive industry, please contact Dana Kallman at [email protected].


Enterprise Package


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • All networking events and activities


Individual Package


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Full-page ad package
  • All networking events and activities


  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Half-page ad package
  • All networking events and activities

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or: Amanda Blanar Kelly at [email protected].

Request Info Destination West



  • Auberge Resorts Collection
  • Beaver Run Resort & Conference Center
  • Boise Centre
  • Breckenridge Tourism Office
  • Caesars Entertainment
  • Casino Del Sol
  • Chumash Resort & Casino
  • Drury Plaza Hotel Santa Fe
  • Embassy Suites Convention Center - Las Vegas
  • Folktale Winery & Vineyards
  • Garden of the Gods Collection
  • Great Falls Montana Tourism
  • Heritage Hotels & Resorts
  • Hotel Corque
  • Hotel Talisa, Vail A Luxury Collection Resort
  • Lake Tahoe Visitors Authority
  • Long Beach Convention & Visits Bureau
  • M Resort Spa Casino
  • Marin Convention & Visitors Bureau
  • Monterey Bay Aquarium
  • Monarch Casino Resort Spa Black Hawk
  • Monterey Conference Center
  • San Diego Tourism Authority
  • Smith & Wollensky
  • South Point Hotel, Casino & Spa
  • Tenaya Lodge at Yosemite
  • The Broadmoor
  • The Cosmopolitan of Las Vegas
  • The Hotel Colorado
  • The Row Reno
  • The Wigwam Resort
  • Travel Juneau
  • Travel Tacoma
  • Tulalip
  • Tropicana Las Vegas
  • Vail Resorts
  • Visit Aurora
  • Visit Colorado Springs
  • Visit Newport Beach
  • Visit Oakland
  • Visit Park City
  • Visit Pueblo
  • Visit Santa Barbara
  • Visit Vail Valley
  • Walnut Creek Convention & Visitors Bureau
  • Westgate Las Vegas Hotel & Casino
  • Woodside Hotel Group

Click below to see the 2019 and 2018 list

Broadmoor Logo


The Broadmoor is one of the most recognizable and celebrated hotels in the world. Their distinctive blend of history, luxury and genuine hospitality has made them the longest-running consecutive winner of both the AAA Five-Diamond and Forbes Five-Star awards. A legacy with an unmatched selection of accommodations, activities, and experiences that invite guests to immerse themselves in the beauty and traditions of the American West. Discover the most unique resort in the world.


The Broadmoor
1 Lake Avenue
Colorado Springs, CO 80906

Hotel Website


Buyers: We will make your reservations for you.

Suppliers: You will receive information as the event approaches to book your accommodations.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • CBS International
  • Corporate Booking Services 
  • EHRS 
  • Exhibition Housing Services 
  • Global Housing Corporation 
  • World Wide Travel 
  • NTA

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.



"This was the best Destination West yet. The planners were qualified and most came to do business."

- Kathy Reak, Colorado Springs Convention & Visitors Bureau

"Destination West provided a great networking and learning experience for experienced meeting planners and suppliers! We experienced new hotels and the quality of the events and venues were excellent!"

- Douglas Lennig, Conference Direct

"It was a great show overall; had quality time planners and also good to connect with other suppliers."

- Sophia Chan, Visit Denver



Buyers Contact:

Dana Kallman

Manager of Buyer Development

[email protected]

Suppliers Contact:

James Antaky

Business Development Director

[email protected]


Sharon Freeark

Business Development Director

[email protected]


Amanda Blanar Kelly

Sales & Client Services Manager

[email protected]

Event Logistics Contact:

Angela Cox

Group Director, Meetings & Events

[email protected]