. IPEC | Northstar Meetings Group


The exclusive hosted-buyer educational conference for the highly sought audience of leading independent planners. 

Meet with the top hotels, CVBs, DMCs, and venues from across the country and around the globe during three highly educational and productive days at the Omni Louisville, Kentucky, from April 21-23, 2021.

Please read our statement regarding Covid-19.


Hosted by Northstar Meetings Group, IPEC (Independent Planner Education Conference) is the exclusive event – the first and the best! – tailored to the unique needs of independent planners that are not associated with any 3rd party organizations. At IPEC the leading independent planners will meet face-to-face with top destinations, hotels/resorts, cruise lines, DMCs, DMOs and tourism offices from the U.S. and around the globe. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group—at the Omni Louisville in Kentucky. This unique event is hosted by Northstar Meetings Group’s leading brands — Successful Meetings, Meetings & Conventions, and Incentive Magazine — in partnership with Louisville Tourism.          

Check out photos from IPEC 2020:

IPEC 2020
IPEC 2020
IPEC 2020
IPEC 2020


Follow along on Instagram: #IPEC

Follow along on LinkedIn: #IPEC



Learn from, and be inspired by, our guest speakers who will provide targeted education specific to independent planners.



Connect during pre-scheduled one-on-one business appointments and unique experiential activities.



Network during the exclusive activities showcasing Louisville.

Mason Harris

Mason Harris

Speaker and writer

Mason Harris, a speaker, writer and business professional, is the middle child of Eastern European immigrants. He grew up in a working-class neighborhood in Queens and feels privileged to have been "born with a plastic spoon in my mouth." 

Mason learned early on that America is the land of opportunity, and that success has two critical components: education (formal or street) and chutzpah. As an entrepreneur he is fortunate to have had both "successes" and "lesser successes," also known as "failures," to learn from. 

Mason is the founder of several companies: Robin Technologies, Inc.; YouGotMeals; Chutzpah Media, and Table Tent Media. He has written two books: “The Chutzpah Advantage: Go Bigger. Be Bolder. Do Better,” and “Entrée Marketing: Six Critical Principles for the Overworked Restauranteur.” 

Jonathan T. Howe

Jonathan T. Howe

Howe & Hutton Ltd.

Jonathan T. Howe, Esq., is president and senior and founding partner of Howe & Hutton Ltd., headquartered in Chicago. The longtime legal expert and columnist for Meetings & Conventions, he has written hundreds of articles and papers on hospitality and meetings, and has spoken to organizations all over the world. He is also general counsel to Meeting Professionals International, the U.S. Chamber of Commerce Association Committee of 100, the Sports & Fitness Industry Association and the International Live Events Association, as well as special advisor to the American Bar Association Standing Committee on Meetings and Travel. Howe was named the inaugural recipient of the Hospitality Industry Attorneys of the Year by the Academy of Hospitality Industry Attorneys. As an adjunct professor, he has taught courses in association management and hospitality industry law at Roosevelt and DePaul Universities.

Wednesday, April 21

3:00pm 5:30pm

3:00pm 5:30pm
Supplier Tabletop Set-up (optional)
Planners: Property Tour
6:15pm 8:15pm
Welcome Reception

Hosted by Omni Louisville

Thursday, April 22

8:00am 9:45am
Breakfast & Education: The Chutzpah Advantage: Eight Behaviors for Moving Forward in 2021
Presented by Mason Harris
More Detail

Many of the challenges from 2020 are still with us, along with a list of unknowns about how the live events business will play out in 2021. While much is beyond our control, our attitudes can help to drive business success. Speaker and author Mason Harris will identify eight critical behaviors that will give you a competitive advantage this year and beyond. Harris will outline a memorable model, based on his new book The Chutzpah Advantage, for individuals and organizations to differentiate themselves from other meeting and event professionals.
Participants will learn:

• Eight behaviors that will drive a successful rebound in 2021
• How to weigh risk vs. reward in business decisions
• Three types of solutions that will satisfy clients
• How to stay motivated and inspire your team to excel

10:00am 1:00pm
One-on-One Appointments
1:00pm 3:00pm
Lunch & Education
3:00pm 5:30pm
Free Time or Activity
Dinner at the Muhammad Ali Center

Friday, April 23

8:00am 9:45am
Breakfast & Education: Ask the Attorney: Legal Concerns for Covid-Era Meetings and Beyond
Presenter: Jonathan T. Howe, Esq.
More Detail

Moderator: Loren G. Edelstein
As in-person gatherings resume, so do new legal worries. Renowned industry attorney Jonathan T. Howe, Esq., will address timely topics of concern to meeting planners and suppliers, including health safety, security, cancellation terms, contract clauses, liability and more. Bring your own questions to this moderated Q&A session and group discussion.

Measurable learning objectives:

• Prepare for contract negotiations by understanding today’s business climate
• Revise contract clauses to be more relevant for Covid-era events
• Apply best practices to minimize health and safety risks – and avoid liability

10:00am 1:00pm
One-on-One Appointments
1:00pm 3:00pm
Lunch & Education
3:00pm 5:30pm
Free Time or Activity
Closing Happy Hour / Dinner at Churchill Downs

Saturday, April 24

Breakfast on own / at leisure
Departures throughout day




Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key suppliers from across the United States
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers

Follow along on Instagram: #IPEC

Follow along on LinkedIn: #IPEC

To learn more, please contact Dana Kallman [email protected].


Individual Package

Event Only Package

  • Display table & appointments
  • All event activities
  • Buyer profiles via event app
Individual Package

Gold Package

  • Half-page ad
  • Display table & appointments
  • All event activities
  • Buyer profiles via event app
Platinum Package

Platinum Package

  • Full-page ad
  • Display table & appointments
  • All event activities
  • Buyer profiles via event app

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or: Shalise DeMott at 561-251-9846 or [email protected].

Request Info IPEC




2020 Exhibitors

  • Alpharetta Convention & Visitors Bureau
  • Atlantic City - Meet AC
  • Atlantis Paradise Island
  • Aspen CVB
  • Baker's Cay Resort
  • Barrymore Hotel Tampa Riverwalk
  • Beaver Run Resort & Conference Center
  • Boise Centre
  • Caesars Entertainment
  • Chapel Hill/Orange County Visitors Bureau
  • Chattanooga Area Convention & Visitors Bureau
  • Christie's Photographic Solutions
  • Club Med
  • Daytona Beach Area CVB
  • Destination Concepts, Inc.
  • Destination Madison Wisconsin
  • Destination Missoula
  • Discover Dunwoody
  • Discover Newport, Rhode Island
  • Discover the Palm Beaches
  • Disney Meetings & Events
  • Embassy Suites St. Augustine Beach Oceanfront Resort
  • eventpower
  • Experience Kissimmee
  • Explore Branson
  • Explore Charleston
  • Fort Smith Arkansas CVB
  • Florida Keys & Key West
  • Fredericksburg CVB
  • Great Wolf Lodge Southern California
  • Guy Harvey Resort - St. Augustine
  • Hershey Resorts
  • Hungarian Tourism Agency
  • Jekyll Island Club Resort
  • Kalahari Resorts
  • Lincoln Nebraska CVB
  • Long Beach Area CVB
  • Los Angeles Tourism & Convention Board
  • Louisville Convention & Visitors Bureau
  • M Resort Spa & Casino
  • Marin Convention & Visitors Bureau
  • Meet in Walnut Creek
  • Marriott Frenchman's Reef Beach Resort & Spa / Noni Beach, an Autograph Collection by Marriott / U.S. Virgin Islands Department of Tourism
  • Memphis Tourism
  • Mohegan Sun
  • Myrtle Beach Convention Center
  • Naples, Marco Island and the Everglades CVB
  • Ocean Center at Daytona Beach
  • Ocean Properties
  • PSAV
  • Resorts Casino Hotel
  • Resorts World Casino NYC + Catskills
  • Sahara Las Vegas
  • San Diego Tourism Authority
  • Seminole Hard Rock Hotel & Casino Hollywood
  • Sheraton Sand Key Resort
  • Sirata Beach Resort
  • Sony Electronics Incentive Gifting
  • South San Francisco Conference Center
  • South Point Hotel Casino & Spa
  • St. Augustine, Ponte Vedra & The Beaches VCB
  • The Brazilian Court
  • The Cosmopolitan of Las Vegas
  • The Don CeSar
  • The Row Reno
  • Tropicana Atlantic City
  • Tropicana Las Vegas - A DoubleTree by Hilton
  • Vail Resorts
  • Velas Resorts
  • Vinoy Renaissance St. Petersburg Resort and Golf Club
  • Virginia Beach Convention & Visitors Bureau
  • Visit Albuquerque
  • Visit Alexandria
  • Visit Berkeley
  • Visit Britain
  • Visit Carlsbad
  • Visit Charlotte
  • Visit Denver
  • Visit Fairfax
  • Visit Greenville
  • Visit Los Cabos
  • Visit Norfolk
  • Visit Oakland
  • Visit Orlando
  • Visit Oxnard
  • Visit Park City
  • Visit Raleigh
  • Visit Richardson
  • Visit South Walton
  • Visit St. Petersburg / Clearwater
  • Visit Tampa Bay
  • Visit Vail Valley
  • Visit Virginia's Blue Ridge
  • Walnut Creek Convention and Visitors Bureau
  • Westin Grand Cayman Seven Mile Beach Resort & Spa
  • Westgate Las Vegas Resort & Casino
  • Wyndham Grand Rio Mar Puerto Rico Golf & Beach Resort
  • Yacht StarShip

Omni Louisville Web



Reflecting the past, present and future of our vibrant Kentucky town, Omni Louisville Hotel is the new cornerstone of downtown. Our location allows you to easily make your way to Main Street and indulge in Louisville's bourbon culture at many popular distilleries. Blending our historic surroundings with modern comforts, Omni Louisville Hotel reflects the essence of the city and invites you into an unforgettable stay.

400 S 2nd Street
Louisville, KY 40202

Hotel Website

Click here to view the Omni Safe and Clean Standards.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • CBS International
  • Corporate Booking Services 
  • EHRS 
  • Exhibition Housing Services 
  • Global Housing Corporation 
  • World Wide Travel 

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.



"In two short days IPEC accomplished two very important goals for me - it provided an intimate forum where I could meet with suppliers I've been interested in meeting; and just as importantly, it enabled me to network and share best practices with respected colleagues who do just what I do all across the country."

- Brett Sterenson, Hotel Lobbyists

"I applaud Northstar for caring enough about Independent Planners that they designed a meeting just for us. We are critical to the industry and have different needs than the other niche Planner demographics."

- Tess Vismale, iSocialExecution, Inc


Buyers Contact:

Dana Kallman

[email protected]

Suppliers Contact:

Shalise DeMott


[email protected]

Event Logistics Contact:

Beth Dean


[email protected]