. Destination California | Northstar Meetings Group

Destination California

The leading hosted-buyer event for elite meetings and incentive professionals looking to book business in California will congregate with California's top hotels, CVBs, DMCs and venues for three highly productive days in Long Beach, March 8-10, 2020.  


Destination California—Northstar's destination-specific hosted-buyer event—enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

Check out photos from Destination California 2019:

Destination CA 2019
Destination CA 2019
Destination CA 2019
Destination CA 2019

Follow along on Instagram: #DestinationCA
Follow along on LinkedIn: #DestinationCA



Please click here to read our statement



Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from across the state of California during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare, accommodations, meals and planned activities.

Ben Nemtin

Ben Nemtin


Ben Nemtin is the #1 New York Times bestselling author of What Do You Want To Do Before You Die?, the star of the MTV show “The Buried Life,” and an internationally renowned keynote speaker. As the co-founder of The Buried Life movement, Ben’s message of radical possibility has been featured in major media including The Today Show, The Oprah Winfrey Show, CNN, FOX, ABC, CBS, NBC News and more. Oprah Winfrey called Ben’s life work “truly inspiring.” He shows audiences how to dream bigger, achieve more and energizes them to unbury the life they want. Ben delivers a high-octane message that motivates people to shake off mediocrity, live up to their greatness and give back to others.

Dan Seidman

Dan Seidman

Managing Director of Read Emotions

Dan Seidman is Managing Director of Read Emotions, which trains people to interpret nonverbal cues using the methods employed by the CIA, Interpol and Scotland Yard. He has been recognized as an International Sales Training Leader of the Year for his 25+ years helping organizations significantly increase sales performance through his programs. Dan is the author of five books, including The Secret Language of Influence. Fun fact: Dan is a World Master’s Athlete and holds three gold medals for U.S. Basketball.

Sunday, March 8

3:00pm 5:00pm
Registration & Supplier Load-In
Sponsored by Visit Oakland
5:00pm 5:30pm
Planner Site Tour of The Westin Long Beach
5:30pm 7:30pm
Welcome Reception
Sponsored by The Westin Long Beach

Monday, March 9

7:30am 8:00am
Opening Breakfast

Sponsored by The Westin Long Beach

8:00am 9:00am
Welcome & Education

Lie to Me: How Facial Clues Reveal Hidden Emotions

Presented by Dan Seidman

More Detail

“Lie to Me” is a fun, highly interactive program that will introduce attendees to the science of hidden emotions, first by pre-testing their ability to discern micro expressions, which occur in 1/5th of a second. Most everyone will fail — and we’ll all have a good laugh about it. The group will then be taught how to read and interpret facial expressions. Another test at the session’s end will reveal a noticeable increase in people-reading skills that participants can put to good use — professionally and personally — for the rest of their lives. Participants will learn to:

  • Read micro-expressions and understand what others are feeling, even when those feelings are being suppressed
  • Instantly identify the seven key emotions that drive and motivate behaviors
  • Create deeper relationships by improving empathy
  • Significantly increase emotional intelligence in the workplace and in personal interactions
  • Attain greater success as leaders, sales professionals and any business role where influence and communication are critical to performance

9:15am 12:00pm
One-on-One Appointments
12:00pm 12:15pm
Shuttles to Lunch
12:30pm 2:15pm

More Detail

Hosted by The Queen Mary

2:15pm 2:30pm
Shuttles to Happy Hour
2:30pm 3:45pm
Happy Hour

Hosted by Hotel Maya

4:00pm 6:00pm
Free Time
6:30pm 8:30pm

Hosted by the Long Beach CVB

Tuesday, March 10

7:30am 8:00am

Sponsored by the Long Beach CVB

8:00am 9:00am

5 Steps to Make the Impossible Possible
By Ben Nemtin (provided by Goodman Speakers)

More Detail

Sponsored by Goodman Speakers

Ben Nemtin is on a mission to achieve the unthinkable. From playing basketball with President Obama to streaking a soccer field, from raising over $400,000 for charity to placing a record-breaking $250,000 bet on roulette, Ben’s bucket list quest has inspired millions to strive for greatness. Ben weaves the compelling story of how his MTV show “The Buried Life” grew from 100 impossible dreams scribbled on a piece of paper into a global movement of millions, and skillfully connects his story to the fabric of our daily lives.

Participants will learn:

  • Why prioritizing personal goals is vital to your well-being, the well-being of those around you and your caree
  • How to unbury your dreams and keep them unburie
  • Identifying the most important dream in your life and taking actionable steps toward i
  • Identifying the #1 thing that holds people back from accomplishing their dream
  • How to accomplish seemingly impossible goal
  • Identifying the #1 regret people have at the end of their life and ensuring you do not have the same regret
9:15am 12:00pm
One-on-One Appointments
Shuttles to Lunch
12:30pm 2:00pm
Closing Lunch

Hosted by the Hilton Long Beach

Shuttles to The Westin for departures



Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key suppliers from California
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers
  • Unique experiential activities showcasing Long Beach as a premier meetings and incentive destination

Follow along on Instagram: #DestinationCA
Follow along on LinkedIn: #DestinationCA

To learn more, please contact Dana Kallman at [email protected].


" Great event! I booked more than 300 room nights within two weeks after its conclusion. And the opportunity to connect with so many targeted suppliers for the future business was invaluable. "

- Association Planner

" Attending meetings through Northstar Meetings Group affords me a vast opportunity to learn about multiple vendors and properties over 2 days. The social component of these meetings allow me to make lifelong friendships and stronger business partners. Every work day is better when working with friends and thanks to Northstar I work with friends. "

- Corporate Planner

" In one event, over a course of a few days, I received quite an education. I established new relationships during the one on one meetings, had an opportunity to network at fabulous venues, learned new things about the region, and had a ton of fun. "

- Independent Meeting Planner



Enterprise Package


  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • All networking events and activities


Individual Package


  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • Full-page print ad
  • All networking events and activities


Group Icon


  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • Half-page print ad
  • All networking events and activities


Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or:  Amanda Blanar Kelly at: [email protected].

Request Info Destination California




" You find some great gems of planners which is terrific! Thank you! "

- Suzy Kay, Visit Santa Barbara

" I love this event, much more personable in my opinion compared to other shows. "

- Diana Buxton, Temecula Creek Inn

" Destination CA is a wonderful event with high caliber planners and suppliers, as well as, perfectly timed appointments with networking. "

- Rhanee Palma, Visit Oakland


2020 Exhibitors

  • Beach House Hotel Hermosa Beach
  • Catalina Express
  • Chumash Resort & Casino
  • Discover Coronado
  • Hilton Long Beach
  • Hotel Corque
  • Hotel Del Coronado
  • Hotel Maya a Doubltetree by Hilton
  • Kona Kai Resort & Spa
  • Long Beach Convention & Visitors Bureau
  • Oxnard Convention & Visitors Bureau
  • Presidio Trust
  • San Diego Tourism Authority
  • Sheraton Park Hotel at Anaheim Resort
  • South San Francisco Conference Center
  • Team San Jose
  • Tenaya Lodge at Yosemite
  • The Queen Mary
  • The Westin Long Beach
  • Travel Paso
  • Ventura Visitors & Convention Bureau
  • Visit Oakland
  • Visit Santa Barbara
  • Visit Temecula
  • Visit Toulumne County
  • Visit Visalia
  • Visit Walnut Creek

Click below to see the 2019 list


Luxury Hotel Accommodations and Amenities for
Your Southern California Stay 

Find your balance at newly imagined Westin Long Beach. Located in the city's thriving downtown district, steps from the convention center, our hotel is designed to maximize your visit. Settle in to brand new well appointed rooms and suites featuring spacious work areas, high-speed internet, flat-screen TVs and the Westin Heavenly® Bed. Many of our accommodations also offer calming views of the ocean. Elsewhere at the hotel, you can maintain your health at the WestinWORKOUT® Fitness Studio or take advantage of Long Beach's perennially sunny weather to enjoy a swim in the outdoor pool. Satisfy your palate with California Coastal cuisine and craft cocktails at Navy Proof Food & Spirits. Should you wish to explore, we're moments away from the Queen Mary and the Catalina Express


The Westin Long Beach
333 E Ocean Blvd
Long Beach, CA 90802

Hotel Website


Buyers: You will receive information as the event approaches to book your accommodations.

Suppliers: Please click here to book your hotel reservations by February 14.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • CBS International
  • Corporate Booking Services 
  • EHRS 
  • Exhibition Housing Services 
  • Global Housing Corporation 
  • World Wide Travel 

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.


Buyers Contact:

Dana Kallman

Manager of Buyer Development

[email protected]

Suppliers Contact:

James Antaky

Business Development Director

[email protected]


Sharon Freeark

Business Development Director

[email protected]


Amanda Blanar Kelly

Sales & Client Services Manager

[email protected]

Event Logistics Contact:

Elizabeth Dean

Show Director

[email protected]