Destination California

The leading hosted-buyer event for elite meetings and incentive professionals looking to book business in California will congregate with California's top hotels, CVBs, DMCs and venues for three highly productive days in San Diego.


Destination California — Northstar's destination-specific hosted-buyer event — enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

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Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from across the state of California during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare allowance, accommodations, meals and planned activities.

Edward Perotti

Edward Perotti

Principal at EP Events & Experiences

Edward Perotti is both a public speaker and a globally recognized, award-winning event designer who pairs impeccable detail with refined sophistication to create immersive experiences that make for unforgettable events. Over the course of more than 27 years, he has gained tremendous insight from all areas of meetings, events, conventions, travel, hospitality, employee and philanthropic programs. Perotti began his career as a hotel catering manager and subsequently ran meetings and event programs for prominent tech and Fortune 300 companies. He has produced events from conception to completion ranging from 10 to 15,000 attendees, from corporate incentives to massive user conferences, from Hollywood premieres to a memorable wedding. No matter the format, Perotti puts his singular touch on all he does. Perotti has held leadership roles within Meeting Professionals International and has been inducted into the BizBash Hall of Fame.

Margaret Launzel-Pennes

Margaret Launzel-Pennes

CEO, POP Experiential

Margaret Launzel-Pennes has been designing, developing and delivering events for the past 30 years. Her experience encompasses both the agency and client sides, and she has headed up global conferences, product launches, brand activations and B2B/B2C experiences in a myriad industries. Her expertise ranges from high-profile special events to large-scale festivals for upwards of 100,000 people. A disruptive innovator, Margaret works with passion and irrepressible enthusiasm alongside a dynamic collective of partners and clients.



Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key suppliers from California
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers
  • Unique experiential activities showcasing San Diego as a premier meetings and incentive destination

To learn more, please contact Dana Kallman


Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or:  Amanda Blanar Kelly at:

Request Info Destination California

2023 Exhibitors

  • Belmont Park
  • Beverly Hills CVB/The Maybourne Beverly Hills
  • Chaminade Resort & Spa
  • Corque Hotel
  • Crowne Plaza Cabana/Hotel Shattuck Plaza
  • Discover Coronado
  • Disney Meetings & Events
  • Essential Bodywear
  • Evans Hotels - Bahia & Catamaran
  • Greater Ontario CVB
  • Harrah's Resort Southern California/Caesars Entertainment
  • Hotel del Coronado
  • Hyatt Regency Westlake
  • La Jolla Beach & Tennis Club
  • Long Beach CVB
  • Los Angeles Tourism Board
  • Marin CVB
  • Marina del Rey Tourism Board
  • Monterey Bay Aquarium
  • North Lake Tahoe
  • Premier Wine Blending
  • Rancho Cordova
  • Riverside CVB
  • San Diego Tourism Authority
  • Shashi Hotel Group
  • Sonoma County Tourism
  • Sonoma Valley Visitors Bureau
  • Stay Pleasant Hill
  • Temecula Creek Inn
  • The London West Hollywood at Beverly Hills
  • The San Francisco Peninsula
  • Town & Country Resort San Diego
  • Travel Costa Mesa
  • Travel Santa Ana
  • Visalia Convention Center & Visit Visalia
  • Visit Anaheim
  • Visit California
  • Visit Carlsbad
  • Visit Concord
  • Visit Greater Palm Springs
  • Visit Laguna Beach
  • Visit Napa Valley
  • Visit Oakland
  • Visit Oxnard
  • Visit Pasadena
  • Visit Sacramento
  • Visit San Jose
  • Visit Santa Barbara
  • Visit Santa Cruz
  • Visit Tuolumne
  • Visit Ventura
  • Visit Walnut Creek
  • Visit West Hollywood



Town & Country San Diego
500 Hotel Circle North
San Diego, CA 92108

Sept. 26-28

Optional Planner Pre-FAM

Sponsored by San Diego Tourism Authority

Sept. 28

3:00pm – 5:00pm

Sponsored by Visit California
Gifting sponsored by Essential Bodywear

Town & Country Ballroom Foyer
3:00pm – 6:00pm
Exhibitor tabletop set-up (Optional)
5:45pm 6:30pm
Planner Property Tour
Town & Country Ballroom Foyer
Welcome Reception

Sponsored by Town & Country Hotel

Flamingo Lawn

Sept. 29

7:45am – 9:30am
Networking Breakfast & Education Session: Creating Memorable Event Experiences (on Any Budget)

Presented by Edward Perotti

More Detail

How to unleash your creativity to wow stakeholders and attendees, even when parameters seem restrictive or the purse strings are tight This dynamic, interactive, "no topic is off-limits" session will be fueled by real-life personal examples, encompassing tales of both success and failure. The award-winning seasoned expert Edward Perotti will share his best practices for thinking outside the box, harnessing your creative brilliance and summoning the courage to deliver captivating, thought-provoking experiences. Just as importantly, he will provide guidance on the strategic art of effectively selling those ideas to clients and stakeholders, within the budget they can afford.

Audience members will:

  • Gain profound insight into the motivations driving stakeholders and how to get their buy-in
  • Learn how to trust and empower their voices, and to use storytelling that not only sells creative ideas but also helps turn them into remarkable experiences
  • Understand how to build the strategies required to design and deliver culturally specific, impactful and unforgettable business events and creative experiences.
Town & Country Ballroom
9:45am – 12:00pm
One-on-One Appointments (8)
Town & Country Ballroom
12:00pm 1:15pm

Sponsored by Greater Ontario CVB

ARLO (on-property)
1:30pm 2:30pm
One-on-One Appointments (4)
Town & Country Ballroom
2:30pm 5:30pm
The Perfect San Diego Afternoon: Lawn Games and Wine Blending

Sponsored by Premier Wine Blending

Martini Lawn
Departure for Offsite Dinner

Depart from Main Lobby
Offsite Dinner

Sponsored by Hotel del Coronado

Sept. 30

7:45am 9:30am
Networking Breakfast & Education Session: Redefining Events: A New Era With AI

Presented by Margaret Launzel-Pennes

More Detail

Are you ready to take the reins and redefine the future of events? Join us for a hands-on, interactive session that puts YOU in the driver's seat! Forget about endless slides and talking heads and get ready to actively shape the trajectory of the events industry in this new paradigm. Together we will refresh, reinvent and reenergize your events using the power of our minds, our collective expertise and — best of all — artificial intelligence. We understand that AI and ChatGPT can be a bit nerve-wracking, but this session is designed to address your concerns, demystify AI and provide you with practical tools that harness the potential of the new tech. You’ll learn how to leverage AI for event planning, audience engagement and post-event analysis — all while being guided and supported by an expert facilitator and her AI assistants. Bring your laptop, your ideas and your enthusiasm, because you'll definitely want to play along. This is a can't-miss opportunity to roll up your sleeves, experiment with AI and actively shape the future of your events.

We'll show you how to:

  • Demystify AI and address your concerns about using ChatGPT and other generative AI platforms in the events industry
  • Gain hands-on experience using AI tools for event planning, audience engagement and post-event analysis
  • Collaborate with other industry professionals to generate innovative ideas and strategies for redefining your events
  • Empower yourself with the knowledge and confidence to harness the potential of AI safely and effectively
Town & Country Ballroom
9:45am 12:30pm
One-on-One Appointments (10)
Town & Country Ballroom
Closing Lunch
Flamingo Lawn


Suppliers Contact:

James Antaky

Business Development Director


Sharon Freeark

Business Development Director

Event Logistics Contact:

Christy Froehlich

Event Director

Buyers Contact:

Dana Kallman

Manager, Buyer Development