Destination California

The leading hosted-buyer event for elite meetings and incentive professionals looking to book business in California will congregate with California's top hotels, CVBs, DMCs and venues for three highly productive days in Coronado.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events.

ABOUT DESTINATION CALIFORNIA


Destination California—Northstar's destination-specific hosted-buyer event—enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

Follow along on Instagram: #DestinationCA
Follow along on LinkedIn: #DestinationCA

 

LEARN

LEARN

Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.

CONNECT

CONNECT

Connect with premier suppliers from across the state of California during pre-scheduled one-on-one business appointments and unique experiential activities.

ENJOY

ENJOY

All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare, accommodations, meals and planned activities.

Heather Mason

Heather Mason

Founder and CEO of the Caspian Agency

Industry thought leader Heather Mason founded Caspian Agency in 2005, intent on bringing a scientifically based strategic discipline to high-level conference production. Her expertise in the innovation and social good business space has led to successful projects around the globe for the Skoll World Forum, Raikes Foundation, Rockefeller Foundation, Code for America and Omidyar Network, among many others. Prior to launching Caspian, she worked in TV and film in Hollywood before transitioning to producing events for Charles Schwab.
 
After recognizing early in her career that there was no codified method for creating and executing strategic events at scale, Heather created the Caspian 10 Essentials of Event Science. Her methodology has since been taught internationally and is now featured curricula for the San Diego State University Masters in Meetings and Events degree program, where she is an instructor and senior fellow.
 
Heather is also a board member of Social Venture Circle, American Sustainable Business Council and Utah State University Alumni Board, as well as a strategic advisor to Womens Founders Foundation and Purposewerx. She is a consultant on convening design for the Rockefeller Foundation and a frequent keynote speaker, emcee and moderator. Finally, Heather is the creator and founder of SUREFIRE Girls and CEO-U.

ALL QUALIFIED BUYERS WILL BE FULLY HOSTED BY NORTHSTAR MEETINGS GROUP, INCLUDING AIRFARE, ACCOMMODATION, MEALS, AND PLANNED ACTIVITIES.

INFORMATION

Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key suppliers from California
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers
  • Unique experiential activities showcasing Coronado as a premier meetings and incentive destination

Follow along on Instagram: #DestinationCA
Follow along on LinkedIn: #DestinationCA

To learn more, please contact Dana Kallman at [email protected].

MEET WITH PLANNERS LOOKING TO DO BUSINESS IN CALIFORNIA

Enterprise Package

EVENT ONLY

  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • All networking events and activities

 

Individual Package

PLATINUM PACKAGE

  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • Full-page print ad
  • All networking events and activities

 

Group Icon

GOLD PACKAGE

  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • Half-page print ad
  • All networking events and activities

 


Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or:  Amanda Blanar Kelly at: [email protected].

Request Info Destination California

 

 

coronado island resort spa marriott logo

 

Coronado Hotel Destination California

 


Coronado Island Marriott Resort & Spa


2000 Second Street
Coronado, CA, 92118

 

Thursday, October 7

All Day
Planner and Supplier Hotel Check-in
3:00pm – 5:00pm
Registration
5:00pm – 5:30pm
Planner Property Tour
5:30pm – 7:30pm
Welcome Reception
Sponsored by Coronado Island Marriott Resort & Spa

Friday, October 8

7:30am – 8:20am
Breakfast
8:20am – 9:00am
Opening Remarks & Education: The Secrets to Hybrid Success

Presenter: Heather Mason

More Detail

After more than a year of hibernation from live, the events industry is back. But it's different now, requiring new skills and new collaborations. Marketing and events departments are more tightly linked than ever — and even if that isn't the case with your job, a marketing-like approach can help inform your strategy. Events are now often being seen as year-round campaigns with multiple hybrid touchpoints, rather than solo entities. But do not fear: All of this is actually great news for event professionals!
 
In this lively session, we'll discuss:
 
• The use of "Event Horizon" models and how they can complement a company's marketing efforts, particularly around hybrid strategy;
• The 10+ types of hybrid events and how all of them can add to the bottom line;
• How using marketing methods or working more closely with marketing teams can increase the value to our stakeholders — and the value of our careers.

9:15am – 11:45am
One-on-One Appointments
12:15pm – 1:30pm
Lunch & Site Tour
2:00pm – 3:45pm
One-on-One Appointments
3:45pm– 5:00pm
Free Time
5:00pm – 5:45pm
Transfers to Offsite Dinner & Coronado Tour
Sponsored by Old Town Trolley
6:00pm – 9:00pm
Dinner & Planner Property Tour
Sponsored by Hotel del Coronado

Saturday, October 9

7:30am – 9:00am
Breakfast & Education

Sponsored by the Greater Ontario California CVB

9:15am – 10:45am
One-on-One Appointments
11:00
Cruise to Lunch
Sponsored by Flagship Cruises
12:00pm – 1:30pm
Offsite Closing Lunch & Planner Property Tour

Sponsored by Loews Coronado Bay Resort

Afternoon Departures

FOR MORE INFORMATION, CONTACT YOUR SALES REPRESENTATIVE OR:

Buyers Contact:

Dana Kallman

Manager of Buyer Development

[email protected]

Suppliers Contact:

James Antaky

Business Development Director

[email protected]

 

Sharon Freeark

Business Development Director

[email protected]

 

Amanda Blanar Kelly

Sales & Client Services Manager

[email protected]

Event Logistics Contact:

Britt Schwendinger

Event Director

[email protected]