Destination California

The leading hosted-buyer event for elite meetings and incentive professionals looking to book business in California will congregate with California's top hotels, CVBs, DMCs and venues for three highly productive days in Monterey.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events.


Destination California—Northstar's destination-specific hosted-buyer event—enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

Follow along on Instagram: #DestinationCA
Follow along on LinkedIn: #DestinationCA




Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from across the state of California during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare allowance, accommodations, meals and planned activities.

Matthew Beaudin

Matthew Beaudin

Executive Chef, Monterey Bay Aquarium

After earning his associate degree in Culinary Arts from the Culinary Institute of America, Matthew Beaudin fiercely pursued his passion for cooking by working around the globe, holding chef positions in the Caribbean, China, the West Indies and Rwanda, as well as each geographical food region within the United States. Matthew has run kitchens at jungle base camps, on private islands, and at restaurants perched 10,000 feet up the side of a volcano. He began his commitment to sustainability and culinary education during his work in the village of Musanze in Rwanda. He continues to maintain strong ties with the community through his School for the Arts (The Volcano Arts Studio).

Influenced by his travels, Matthew has honed his techniques and expertise back home in the United States at such prestigious properties as the Omni Mount Washington Resort in Bretton Woods, N.H.; the Broadmoor Hotel in Colorado Springs, Colo.; and the Ritz-Carlton in Sarasota, Fla. His experiences have allowed him to acquire a well-rounded palate, mixing his global travels with modern American cuisine deeply rooted in farm-to-table principles and the ever-increasing importance of food with a future.

In addition to the daily demands of his position as the executive chef at the Monterey Bay Aquarium, Chef Matthew finds joy and fulfillment in travelling to Mexico where he has the privilege of working with children at local orphanages, such as Casa Eunime, as well as the School for the Deaf. He is also currently working with municipal operations to improve the nutritional opportunities and quality of life for these children.

Eric Termuende

Eric Termuende

Founder of NoW of Work, author of "Rethink Work"

Eric Termuende is the co-founder of NoW of Work, author of the bestselling book Rethink Work and a global keynote speaker. Having worked with and studied the greatest places to work in the world, he knows what it takes to build incredible teams that are resilient, innovative and ready for the future of work.

Eric is a former World Economic Forum Global Shaper and was recognized as one of the Top 100 Emerging Innovators under 35 by American Express. His ideas have been featured in Forbes, Thrive Global, The Huffington Post, The Globe and Mail, and many more publications around the world.



Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key suppliers from California
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers
  • Unique experiential activities showcasing Monterey as a premier meetings and incentive destination

Follow along on Instagram: #DestinationCA
Follow along on LinkedIn: #DestinationCA

To learn more, please contact Dana Kallman


Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or:  Amanda Blanar Kelly at: [email protected].

Request Info Destination California

2022 Exhibitors

  • American Airlines
  • CCM&E
  • Delta Air Lines
  • Discover Coronado
  • Essential Bodywear
  • Go Toluomne
  • Goodman Speakers
  • Greater Ontario CVB
  • Greater Palm Springs CVB
  • Hotel Corque
  • Hotel del Coronado
  • Hyatt Regency Monterey
  • La Jolla Beach & Tennis Club/La Jolla Shores
  • Long Beach CVB
  • Los Angeles Tourism
  • Monterey Bay Aquarium
  • Monterey County CVB
  • Monterey Plaza Hotel & Spa
  • Pasadena CVB
  • PC Nametag
  • San Diego Tourism Authority
  • The San Francisco Peninsula
  • Travel Santa Ana
  • Visit California
  • Visit Concord
  • Visit Dana Point
  • Visit Huntington Beach
  • Visit Lake Tahoe
  • Visit Napa Valley
  • Visit Newport Beach
  • Visit Oxnard
  • Visit Sacramento
  • Visit Santa Barbara
  • Visit Santa Cruz
  • Visit Walnut Creek

Past Exhibitors

  • Chumash Casino Resort
  • CoralTree Hospitality
  • Coronado Island Marriott Resort & Spa
  • Delta Air Lines, Inc.
  • Discover Coronado
  • Fresno/Clovis CVB
  • Greater Ontario CVB
  • Hotel Corque
  • Hotel del Coronado
  • La Jolla Beach & Tennis Club / La Jolla Shores Hotel
  • Lake Tahoe Visitors Authority
  • Loews Coronado Bay Resort
  • Loews Hollywood
  • Long Beach Convention & Visitors Bureau
  • Los Angeles Tourism & Convention Board
  • Rancho Bernardo Inn
  • San Diego Tourism Authority
  • Sonoma County Tourism
  • Stay Pleasant Hill
  • Ventura County Coast
  • Visit Huntington Beach
  • Visit Newport Beach
  • Visit Sacramento
  • Visit Santa Barbara
  • Visit Walnut Creek



Monterey Plaza Hotel & Spa
400 Cannery Row

Monterey, CA 93940



August 28, 2022

3:00pm – 5:00pm
Sponsored by Visit California
5:00pm – 5:30pm
Planners: Property Tour of Monterey Playa Hotel & Spa
5:30pm – 7:30pm
Welcome Reception
Sponsored by Monterey Plaza Hotel & Spa

August 29, 2022

7:15am – 7:45am
Sponsored by Greater Ontario CVB
7:45am – 9:00am
Opening Remarks & Education: The Great Resignation: Why This Is the Biggest Opportunity We’ve Never Seen to Attract and Retain Incredible Teams
Sponsored by Goodman Speakers
Presented by Eric Termuende
More Detail

Regardless of which research we subscribe to, the outlook seems bleak: Employees coast-to-coast are transitioning jobs at rates we haven’t seen since the Vietnam War. While many of us think this is a threat to our workplace culture and organizational success, the truth is that the opportunity has never been greater to establish a one-of-a-kind culture that attracts and keeps an incredible team. Instead of calling it "The Great Resignation," perhaps we should dub it "The Great Reconfiguration." People aren’t leaving the workforce; rather, they’re aligning with a lifestyle that suits them. This is where the secrets lie.  

In this head-scratching, insight-filled and unexpectedly funny session, workplace-culture and future-of-work expert Eric Termuende takes us on a journey filled with out-of-the-box ideas that are budget-free and immediately actionable as we work to not just survive "The Great Resignation" but to thrive through it. Just because there is a national talent shortage, that doesn’t mean our team has to have one too.

In this presentation, attendees will learn:

  • What it means to "plant your flag" and how to do it
  • How to tell a better story to attract top talent
  • Why the best defense is a good offense, and how to retain your best people
  • Where your best recruiters are (hint: they’re closer than you think) and how to give them the free tools they need to build the team
  • What cilantro teaches us about workplace culture and attracting top talent
  • Why all of your eggs should actually be in one basket
9:15am – 12:15pm
One-on-One Appointments (11 w/ a break at 10:45am)
Meet in Lobby for Departure to lunch
Transfer to Lunch
1:00pm – 3:00pm
Lunch & Site Tour
Sponsored by Hyatt Regency Monterey
3:00pm – 6:00pm
Free Time
6:00pm – 6:15pm
Meet in Lobby for a short walk to the Monterey Bay Aquarium
6:30pm – 9:30pm
Dinner & Planner Venue Tour
Sponsored by Monterey Bay Aquarium and Visit California

August 30, 2022

7:15am – 7:45am
Sponsored by Long Beach CVB
7:45am – 9:00am
Education: Food With a Future: Culinary Sustainability for Events

Presented by Matt Beaudin

More Detail

Leading a culinary team at the Monterey Bay Aquarium — renowned for its ocean-conservation and seafood-sustainability efforts — gives executive chef Matt Beaudin the opportunity to showcase his creative, inspired and sustainable cooking philosophy with every dish. In this session, Chef Matt shares his passion for creating sustainable food-and-beverage menus with a focus on fresh, local and in-season ingredients, and by working with suppliers who care about conservation. Chef will share how the aquarium integrates its sustainability story into events — and how you can do the same.

Participants will learn:

  • The right questions to ask your suppliers
  • How to craft a socially responsible menu that's equally crowd-pleasing
  • How to find local best-choice ingredients to ensure you're contributing to positive change
9:15am – 11:45am
One-on-One Appointments (9 w/a break at 10:30am)
Meet in Lobby for Departure to lunch
Transfer to Lunch
12:30pm – 2:30pm
Closing Lunch & Planner Property Tour
Afternoon Departures


Suppliers Contact:

James Antaky

Business Development Director

[email protected]


Sharon Freeark

Business Development Director

[email protected]

Event Logistics Contact:

Rita Bergman

Manager, Events and Tradeshows

[email protected]

Buyers Contact:

Dana Kallman

Manager, Buyer Development

[email protected]