How to unleash your creativity to wow stakeholders and attendees, even when parameters seem restrictive or the purse strings are tight This dynamic, interactive, "no topic is off-limits" session will be fueled by real-life personal examples, encompassing tales of both success and failure. The award-winning seasoned expert Edward Perotti will share his best practices for thinking outside the box, harnessing your creative brilliance and summoning the courage to deliver captivating, thought-provoking experiences. Just as importantly, he will provide guidance on the strategic art of effectively selling those ideas to clients and stakeholders, within the budget they can afford.

Audience members will:

• Gain profound insight into the motivations driving stakeholders and how to get their buy-in
• Learn how to trust and empower their voices, and to use storytelling that not only sells creative ideas but also helps turn them into remarkable experiences
• Understand how to build the strategies required to design and deliver culturally specific, impactful and unforgettable business events and creative experiences.

Are you ready to take the reins and redefine the future of events? Join us for a hands-on, interactive session that puts YOU in the driver's seat! Forget about endless slides and talking heads and get ready to actively shape the trajectory of the events industry in this new paradigm. Together we will refresh, reinvent and reenergize your events using the power of our minds, our collective expertise and — best of all — artificial intelligence. We understand that AI and ChatGPT can be a bit nerve-wracking, but this session is designed to address your concerns, demystify AI and provide you with practical tools that harness the potential of the new tech. You’ll learn how to leverage AI for event planning, audience engagement and post-event analysis — all while being guided and supported by an expert facilitator and her AI assistants. Bring your laptop, your ideas and your enthusiasm, because you'll definitely want to play along. This is a can't-miss opportunity to roll up your sleeves, experiment with AI and actively shape the future of your events.

We'll show you how to:

• Demystify AI and address your concerns about using ChatGPT and other generative AI platforms in the events industry
• Gain hands-on experience using AI tools for event planning, audience engagement and post-event analysis
• Collaborate with other industry professionals to generate innovative ideas and strategies for redefining your events
• Empower yourself with the knowledge and confidence to harness the potential of AI safely and effectively