Destination Midwest

The hosted-buyer event for top-level, prequalified meetings and incentive professionals looking to book business in the Midwest. Now featuring expanded education with the all-new 2022 Event Design Lab, developed in partnership with the Event Leadership Institute.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events.


ABOUT DESTINATION MIDWEST

Join your industry peers for the must attend hosted-buyer event bringing together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, attractions, DMCs, DMOs and tourism offices from the Midwest U.S. Meet buyers who are ready to book business in: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.

Now featuring the 2022 Event Design Lab, developed in partnership with the Event Leadership Institute, a half-day intensive education program focused on solutions to help planners design successful events in the face of current inflation and supply challenges. Participation in the Event Design Lab is open to all planners, regardless of qualification for Destination Midwest, and supplier participation is welcomed for an additional, nominal fee. Complimentary participation for all qualified Destination Midwest buyers. Register here.

Follow along on Instagram: #DestinationMidwest

Follow along on LinkedIn: #DestinationMidwest

Learn

Learn

Learn from, and be inspired by, our guest speakers including the all-new 2022 Event Design Lab, a hands-on learning experience offering solutions for today's challenges, developed in partnership with the Event Leadership Institute.

Connect

Connect

Connect with premier suppliers from the Midwest U.S. during pre-scheduled one-on-one business appointments and unique experiential activities.

Enjoy

Enjoy

All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare allowance, accommodation, meals and planned activities.

ALL QUALIFIED BUYERS WILL BE FULLY HOSTED BY NORTHSTAR MEETINGS GROUP, INCLUDING AIRFARE ALLOWANCE, ACCOMMODATION, MEALS, AND PLANNED ACTIVITIES.

INFORMATION

Those who are selected to attend will participate in:

  • One productive day of pre-scheduled one-to-one meetings with suppliers from across the Midwest region.
  • Insightful educational presentations from inspiring speaker
  • Networking opportunities with other elite buyers and suppliers 
  • 2022 Event Design Lab at no extra charge (optional)


Follow along on Instagram: #DestinationMidwest and on LinkedIn: #DestinationMidwest

To learn more why past buyers say this event is the best networking and education experience in the meetings and incentive industry, please contact Cindy Binder: [email protected]

Howard Givner

Howard Givner

Founder and CEO of the Event Leadership Institute

Howard Givner is the founder and CEO of the Event Leadership Institute, the leading provider of certification courses, curated summits, thought leadership content, video classes, and other professional development resources for the meetings and events industry.  Previously he was the founder of an award-winning event agency, and CEO of North America for two other global agencies. He provides consulting services for corporate event teams, event agencies and other businesses on growth, innovation, ROI, strategy and branding. Howard is a frequent industry speaker, writer and educator on a broad range of topics. He is an avid hiker, crossword solver, podcast junkie, fiction writer and cancer survivor.

Heather Mason

Heather Mason

Founder and CEO of the Caspian Agency

Heather is founder of Caspian Agency, a worldwide conference consultancy. She is also a dynamic speaker and highly sought consultant and educator. With a roster including Skoll Foundation, Rockefeller Foundation, Omidyar and Oxford University, Heather has developed a thriving model of strategically driven, high-impact gatherings and events, with a focus on enterprise for social good.

Emily Scheiderer

Emily Scheiderer

Director of Education, Sales and Service, Destinations International

DMO and hospitality professional Emily Scheiderer is Destinations International's director of education, sales and services. In her role, she assists with the development of a comprehensive sales education and training strategy, manages the development and administration of convention sales and services education and training programs, oversees the business events strategy and serves as staff liaison to DI's Convention Sales and Services Committee and Large Market Roundtable to help drive the work of those committees forward.

MEET WITH BUYERS LOOKING TO BOOK BUSINESS ACROSS THE MIDWEST

Become A Sponsor

This unique event is hosted by Northstar Meetings Group’s leading brands — Successful Meetings, Meetings & Conventions and Incentive magazine. 

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EVENT ONLY

  • Table at event 
  • One-on-one pre-schedule appointments with heavily vetted buyers 
  • All networking events and activities
Person Icon

GOLD PACKAGE

  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Half-page ad package
  • All networking events and activities

Group Icon

PLATINUM PACKAGE

  • Table at event
  • One-on-one pre-schedule appointments with heavily vetted buyers
  • Full-page ad package
  • All networking events and activities



Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact your business development director or: Shalise DeMott.

Madison Concourse Hotel

1 W Dayton St
Madison, WI 53703
800 356 8293

Buyers: We will make your reservations for you.

Suppliers: You will receive information as the event approaches to book your accommodations.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

•    CBS International
•    Corporate Booking Services
•    EHRS
•    Exhibition Housing Services
•    Global Housing Corporation
•    World Wide Travel

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.

Education produced in partnership with
eli logo 1

Sunday, August 28, 2022

12:00pm 6:00pm
Registration
2:00pm 6:00pm
2022 Event Design Lab presented by Howard Givner


The 2022 Event Design Lab is an optional education program being offered at no charge to qualified Midwest buyers and being offered to all planners and suppliers at a nominal cost. Click here for more information.

1. Incorporating Outcomes-Based Design Principles

2. Innovating Content Delivery Models

3. Elevating Speakers and Presentations

4. Facilitating Impactful Connections

5. Proving the Value of Your Event

6:15pm 6:45pm
Meet & Greet Welcome (planners only)
Sponsored by Travel Wisconsin
7:00pm 9:00pm
Welcome Reception at Monona Terrace Convention Center
Sponsored by Destination Madison

Monday, August 29, 2022

7:30am 8:00am
Breakfast
Sponsored by Destination Madison
8:00am 9:00am
Education: Strategies for Being A Better Negotiator

Presented by Howard Givner, Founder and CEO of Event Leadership Institute
Sponsored by Meet Dubuque

With prices increasing for labor and supplies, and increased demand facing limited venue availability, negotiating a favorable solution is more challenging than ever. This session will explore key factors that influence your negotiating power, strategies to get the best possible deal, the 5 negotiating personality styles and how to navigate each one. 

9:15am 12:00pm
One-on-One Appointments
12:15pm
Gather in lobby for short walk to lunch
12:30pm 2:00pm
Lunch at Coopers Tavern
Sponsored by Explore Branson
2:00pm 5:00pm
Free time
6:00pm 6:10pm
Meet in Lobby for departure to evening Reception Dinner
6:10pm – 6:30pm
Transfer to Reception Dinner
6:30pm 8:30pm
Reception Dinner at Olbrich Gardens
Sponsored by Destination Madison

Tuesday, August 30, 2022

7:30am 8:00am
Breakfast
Sponsored by Destination Madison
8:00am 9:00am
Education
Sponsored by Meet Chicago Northwest
9:15am 12:00pm
One-on-One Appointments
12:15pm 1:45pm
Farewell Lunch
Sponsored by Kalahari Resorts
2:00pm
Departures

Presented in partnership with
eli logo 1


The 2022 Event Design Lab is a half-day intensive education program focused on solutions to help planners design successful events in the face of current inflation and supply challenges. Registration is open to all planners, regardless of their hosted buyer qualification for Destination Midwest. Supplier participation is also welcomed for an additional, nominal fee. Register here.

Sunday, August 28

2:00pm – 6:00pm
Event Design Lab presented by Howard Givner


1. Incorporating Outcomes-Based Design Principles

  • Examine the various reasons people go to events (attendees, exhibitors, sponsors, etc.)
  • Differentiate which event elements are better delivered in person vs. virtual
  • Design in-person events to leverage the strengths of being face-to-face
  • Promote event outcomes vs. event features

2. Innovating Content Delivery Models

  • Explore different methods of delivering sessions
  • Identify which session formats are best, based on the content, audience and goals
  • Design room layouts that facilitate learning and networking

3. Elevating Speakers and Presentations

  • Identify key adult-learning principles
  • Explore best practices for slide and presentation design
  • Provide a storytelling framework for speakers to convey their message

4. Facilitating Impactful Connections

  • Create a culture of fostering connections
  • Craft attendee personas and curate opportunities for bringing them together
  • Incorporate best practices for curated matchmaking

5. Proving the Value of Your Event

  • Allow time and methods for participants to reflect on key takeaways
  • Help attendees develop actionable plans to implement learning
  • Design post-event communications to demonstrate the impact on attendees' jobs and businesses


6:15pm 6:45pm
Meet & Greet Welcome (planners only)

Sponsored by Travel Wisconsin

7:00pm – 9:00pm
Welcome Reception at Monona Terrace Convention Center

Sponsored by Destination Madison

Monday, August 29, 2022

7:30am 8:00am
Breakfast
Sponsored by Destination Madison
8:00am 9:00am
Education
Sponsored by Meet Dubuque

Event Design Lab registrants will be eligible to participate in the program and all activities noted above, at the following rates:

  • Planners qualified as hosted for Destination Midwest are invited at no charge
  • Planners not qualified as hosted for Destination Midwest: $195
  • Suppliers participating in Destination Midwest: $95

    Register here.

FOR MORE INFORMATION, CONTACT YOUR SALES REPRESENTATIVE OR:

Suppliers Contact:

Shalise DeMott

Vice President, Sales

[email protected]

Event Logistics Contact:

Andrea Hennings

Event Director (Live & Digital) - Consultant

[email protected]

Buyer Contact:

Cindy Binder

Director of Buyer Development

[email protected]