SMU International

The elite event for North American meeting and incentive travel buyers who are focused on placing programs around the world. Attendees will learn from industry experts, make invaluable business connections, and experience unforgettable activities at New York City's iconic landmarks. This unique event is hosted by Northstar Meetings Group's leading brands - Successful Meetings, Meetings & Conventions, and Incentive Magazine.





Attendees will learn from industry experts, make invaluable business connections, and experience unforgettable activities at New York City's iconic landmarks. This unique event is hosted by Northstar Meetings Group's leading brands - Successful Meetings, Meetings & Conventions, and Incentive Magazine. Read more about the event.

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Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier international suppliers during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare and planned activities.

Emma Lovewell

Emma Lovewell

Health, Wellness and Fitness Expert, Peloton Senior Instructor

Emma Lovewell is a New York-based health and wellness expert and fitness professional. She is currently a senior instructor for Peloton teaching cycling, dance and strength classes to millions internationally. She is the founder of Live Learn Lovewell, a site devoted to cultivating an authentic well-balanced life through healthy eating and an active lifestyle. A former multi-sport athlete and an advocate of female empowerment and accessible, holistic living, Emma is soon to be an author as well. Her first book — "Live Learn Love Well: Lessons from a Life of Progress Not Perfection" — will soon be published by Random House.

Doug Lansky

Doug Lansky

Travel and Tourism Expert

Doug Lansky has been living abroad and traveling for the last 20 years, visiting more than 120 countries. He is the author of 10 books — three for Lonely Planet and three for Rough Guides — and had a weekly syndicated travel column in over 40 newspapers for five years. Lansky also hosted a Travel Channel show, served as a correspondent for Public Radio’s Savvy Traveler show and contributed to publications including National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure, Huffington Post and Tnooz. Lansky has been a featured speaker for the United Nations World’s Tourism Organization, Google Travel, Amadeus and ITB Berlin, where he’s introduced audiences to new insights and smart tourism concepts.

March 13, 2023

All day
3:00pm – 5:00pm
CSR Program

Sponsored by SITE Northeast

More Detail

Join SITE Northeast for a CSR activity during registration for SMU. We'll be decorating capes to be donated to pediatric cancer patients across the country through the WITH Grace Initiative organization in conjunction with Proton Therapy Partners. These capes accompany pediatric cancer patients when they receive treatments and provide a visual and material way to bring strength, hope and power as they fight cancer. The capes serve as an uplifting symbol and tool in the battle to beat cancer.

The event is free to attend, but please RSVP for a dedicated spot at this activity. If you are unable to participate in the activity but would still like to contribute to the cause, please feel free to donate items from the WITH Grace Initiative Amazon wish list.

We will also be collecting physical donations of any items like this on the Amazon wish list at the event. Contact the SITE Northeast VP of CSR, Sophia Lin Kanno at for questions or more information.

5th Floor Foyer
3:00pm – 6:00pm
5th Floor Foyer
6:30pm – 8:30pm
Welcome Reception

Co-sponsored by the Italian National Tourism Board and Roma & Lazio Convention Bureau

9th Floor Atrium

March 14, 2023

7:30am – 8:15am
Breakfast Buffet

Sponsored by Hong Kong Tourism Board

West Ballroom, 5th
8:15am – 9:30am
Opening Remarks and Educational Session: Understanding the New and Future World of Travel

Presented by Doug Lansky

More Detail

The pandemic shook the travel and events industry to its core. Business is back, but our world is dramatically different. Expert Doug Lansky will discuss how current and future disruptors are reshaping the process and purpose of travel and gathering.
Participants will learn:

  • How travelers’ priorities have changed 
  • Disruptive forces now affecting the travel experience
  • Future disruptors to anticipate
  • What destinations can do to remain competitive
  • How venues and other suppliers can adapt and thrive
West Ballroom, 5th
9:45am – 12:00pm
One-on-One Appointments (8 with a break at 10:45am)

Break sponsored by Costa Rica

5th Floor Foyer
12:00pm – 1:15pm

Sponsored by Taiwan Tourism Bureau

West Ballroom, 5th
1:30pm – 4:30pm
One-on-One Appointments (11 with break at 3pm)

Break sponsored by Costa Rica

5th Floor Foyer
2:45 3:00pm
A Little "Craic" (fun)

Sponsored by Meet in Ireland

West Ballroom, 5th
Depart for Evening

Transfers sponsored by The Shackman Group

45th St. Entrance - Marriott
6:00pm – 8:00pm
Offsite Irish Pub Reception

Sponsored by Meet in Ireland

March 15, 2023

7:30am – 8:30am

Sponsored by ProColombia

West Ballroom, 5th
8:30am – 9:45am
Educational Session: Live Learn Love Well: Lessons from a Life of Progress Not Perfection

Presented by Emma Lovewell

More Detail

Emma Lovewell is a star instructor at Peloton, a global fitness brand and media content company, but her journey to success began with a simple realization: Change is inevitable, but growth is optional. She chose to grow. During this session, Emma will share the moments in her life that shaped her into the woman she is today ― from growing up in a modest home amidst the affluence of Martha's Vineyard, to struggling with her biracial identity and fitting in, both in the white community and the Asian American community, to health setbacks and relationship challenges, to moving to New York and striving for a career in dance and fitness. Just as Lovewell is more than a fitness instructor, she's learned that wellness is more than just a physical condition. She shares the moments where mental fortitude shaped her outlook on the world and how the idea of "progress, not perfection" became a guiding principle.

West Ballroom, 5th
10:00am – 12:15pm
One-on-One Appointments (8 with break at 11am)

Break sponsored by Costa Rica

5th Floor Foyer
12:15pm – 1:30pm
Closing Lunch
West Ballroom, 5th



Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key international suppliers
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers

To learn more, please contact Cindy Binder at

New York Marriott Marquis


Buyers: We will make your reservations for you.

Suppliers: You will receive information as the event approaches to book your accommodations.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • ExpoSite
  • CBS International
  • Corporate Booking Services
  • EHRS
  • Exhibition Housing Services
  • Global Housing Corporation
  • World Wide Travel
  • Harlow Sherman, Eventzly

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.


"Just a quick note to thank and congratulate you and the entire team on a fabulous program in NYC a few weeks ago. Your events are by far the best opportunities to connect with quality destination and vendor representatives in the industry. I’m grateful for the invitation to participate and represent our agency! Please pass along my sincere thanks to your staff, and I’ll look forward to the next program!"

- Meeting Planner

“The events have been well organized, great structure, on time and the right suppliers attend.”

- Independent Meeting Planner

“You do a great job with one on one conversations with the suppliers. Sparks interest in destinations that I would have not previously considered prior to the event. I have limited time, so I am selective as to what shows I can attend. Your conferences are a good use of my time, as they are extremely well organized, productive, and well managed.”

- Corporate Planner

“I really got a lot out of this program and its format. I learned so much from the two speakers and was able to meet with many ‘new’ contacts (for me). I hope to join you on more of these programs!”

- Incentive Planner



Premium sponsorship opportunities still available.

For premium sponsorship opportunities, please contact your business development director or Shalise DeMott.

2023 Exhibitors

  • 25hours Hotel
  • Abercrombie & Kent
  • Abercrombie & Kent Europe
  • Abu Dhabi Convention & Exhibition Bureau
  • ActivTravel
  • Algarve Tourism Bureau/Visit Algarve
  • Almanac Hotels
  • Alpine Sterling DMC
  • Amsterdam Conference Center BEURS VAN BERLAGE
  • Amsterdam Convention Bureau
  • Amsterdam Marriott/Renaissance Hotels
  • Anchor Collection
  • Andermatt Swiss Alps
  • Aruba Convention Bureau
  • Atlantis Bahamas
  • Austrian Airlines
  • Bahia Principe Hotels and Resorts
  • Banff and Lake Louise Tourism
  • Barcelona Convention Bureau
  • Be Unique in Italy by ITC
  • Bellagroup
  • British Virgin Islands Tourist Board
  • Business Events Victoria
  • Camiral Golf and Wellness
  • Cascais Tourism Bureau
  • Catalunya Convention Bureau
  • Cayman Islands Department of Tourism
  • Cititravel DMC Spain and Portugal
  • Clayton Hotel Burlington Roads - Dublin City's Largest Hotel
  • Compass Tours Incoming Germany
  • Conrad Dublin
  • Costa Rica Tourism Board
  • Croatian National Tourist Office
  • Crowne Plaza Copenhagen Towers
  • Delta Air Lines
  • Destination Canada Business Events
  • Destination Greater Victoria
  • Deutsche Hospitality
  • Discover Puerto Rico
  • Dtravel DMC Portugal
  • Dubai Business Events
  • Dubrovnik Tourist Board
  • Dusseldorf CVB
  • Edwardian Hotels
  • Elysée Hotel AG Hamburg
  • Epic Sana Hotels
  • etc.venues
  • Fairmont Carton House
  • Fiesta Americana Condesa Cancun All Inclusive
  • France Convention Bureau (Atout France)
  • Frankfurt Airport Marriott Hotel | Sheraton Frankfurt Airport Hotel and Conference Center
  • Frankfurt Convention & Visitor Bureau
  • Geneva Convention Bureau
  • German Convention Bureau
  • Grand Cayman Marriott Resort
  • Grand Fiesta Americana Coral Beach Cancun
  • Grand Fiesta Americana Los Cabos
  • Grand Hotel Central Barcelona
  • Greek National Tourism Organization
  • Hamburg Convention Bureau
  • HF Hotels Portugal
  • Hilton Hotels in Prague
  • Hilton Lake Como
  • Hilton Malta
  • Hilton Milan
  • Hilton Molino Stucky Venice
  • Hilton Paris Opera
  • Hilton Prague
  • Hilton Sorrento Palace
  • Hilton UK & Ireland
  • Hilton Worldwide Series
  • Hong Kong Tourism Board
  • Hotel Bristol & Schlosshotel, Berlin
  • Hotel Camiral at PGA Cataluna
  • Hotel Emperor Madrid
  • Hotel Estoril Palacio
  • Hotel Meliá Avenida de América
  • Hotel the Oitavos
  • Hoteles Xcaret
  • Hyatt Regency Barcelona Tower
  • IHCL/Taj Hotels
  • Israel Ministry of Tourism
  • Italian National Tourist Office
  • Jamaica Tourist Board
  • Japan National Tourist Office
  • JW Marriott Berlin
  • JW Marriott Cannes
  • KölnTourismus GmbH | Cologne Convention Bureau
  • Korea Tourism Organization
  • Kuoni Tumlare Meetings and Events
  • Kuoni Tumlare - France
  • Leading
  • Linkeus, Provence, Alpes, Côte d'Azur Convention Bureau
  • Lisboa FCE
  • Lisbon Marriott Hotel
  • London & Partners
  • London Hilton on Park Lane
  • Lucerne Convention Bureau
  • Madeira
  • Madrid Marriott Auditorium Hotel and Conference Center
  • Malta Marriott Hotel and Spa
  • Malta Tourism Authority/Visit Malta Incentives and Meetings
  • Marina Bay Sands, Singapore and Sands Resorts Macao
  • Maritim Hotelgesellschaft
  • Marquis Reforma Hotel and Spa
  • Marriott and Westin Puerto Vallarta and Spa
  • Marriott EMEA Convention Network
  • Maybourne Hotel Group
  • Meet in Ireland
  • Meetings and Exhibitions Hong Kong
  • Melia Avenida America
  • Melia Madrid Area
  • Melia Sevilla
  • Milano Convention Bureau
  • Moroccan National Tourist Office
  • NH Hotel Group part of MINOR Hotels
  • NHC Grand Hotel Calderon and NHC Constanza
  • Nice Côte d'Azur Convention Bureau
  • Nobu Hotels
  • Norwegian Cruise Holdings
  • New York Marriott Marquis
  • NYC & Company
  • O'Callaghan Collection
  • Palacio Estoril Hotel Golf and Wellness
  • Palladium Hotel Group
  • Pan Pacific Hotels Group
  • Pan Pacific London
  • Park Plaza Hotel Group
  • Porto Convention and Visitors Bureau
  • PR Incentives - DMC in Italy
  • Princess Plaza Madrid Hotel
  • Principal.London DMC
  • ProColombia
  • Pure Arabia
  • Puntacana Resort & Club
  • QEII Centre
  • Radisson Blu Royal Hotel Dublin
  • Radisson Hotel Group
  • Real Hotel Group
  • Rome and Lazio Convention Bureau
  • Red Sail Aruba DMC
  • Royal Caribbean International
  • Santa Fe Hotel Group
  • Scrub Island Resort, Spa and Marina
  • SEE network DMC
  • Selenta Group
  • Senator Meetings & Incentives
  • Sheraton Grand Hotel & Spa, Edinburgh
  • Sheraton Nice Airport
  • Sip n' Clip
  • Spanish Heritage DMC
  • Switzerland Convention & Incentive Bureau
  • Taiwan Tourism Bureau
  • Tenerife Convention Bureau
  • Thailand Convention & Exhibition Bureau
  • The Dolder Grand
  • The K Club
  • The Set Collection
  • The Shackman Group New York
  • The St. Regis Punta Mita
  • The Westbury Dublin
  • The Westin Grand Munich & Marriott EMEA Convention Network
  • This Is Athens
  • Tourism Australia
  • Tourism New Zealand
  • Tourism Promotions Board Philippines
  • Tourist Office of Spain
  • Trade Commission of Peru
  • Travel Linder DMC
  • Türkiye Tourism Promotion and Development Agency
  • Ulisse Viaggi e Turismo srl
  • Velas Resorts
  • Vienna Convention Bureau
  • Vienna House by Wyndham Andel's Berlin
  • Visit Berlin Convention Office
  • Visit Monaco
  • Visit Panama
  • Visit Portugal
  • Visit Malta
  • Visit Malta Incentives & Meetings
  • Visit Scotland - DCI
  • Vista Events DMC Greece
  • W Barcelona
  • Zagreb Tourist Board
  • Zurich Convention Bureau


Buyers Contact:

Cindy Binder

Director of Buyer Development

Suppliers Contact:

Shalise DeMott

Vice President, Sales

Event Logistics Contact:

Angela Cox

Vice President, Events