SMU International

The elite event for North American meeting and incentive travel buyers who are focused on placing programs around the world. Attendees will learn from industry experts, make invaluable business connections, and experience unforgettable activities at New York City's  iconic landmarks. This unique event is hosted by Northstar Meetings Group's leading brands - Successful Meetings, Meetings & Conventions, and Incentive Magazine.




Attendees will learn from industry experts, make invaluable business connections, and experience unforgettable activities at New York City's iconic landmarks. This unique event is hosted by Northstar Meetings Group's leading brands - Successful Meetings, Meetings & Conventions, and Incentive Magazine.

Learn more about what to expect at SMU International 2021

Check out photos from SMU International 2020:

SMU 2020
SMU 2020
SMU 2020
SMU 2020

Follow along on Instagram: #SMUInternational

Follow along on LinkedIn: #SMUInternational



Learn from, and be inspired by, our guest speakers who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier international suppliers during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare and planned activities.

Terry Jones

Terry Jones

Managing principal of ON Inc

Best known for founding and serving as founding Chairman of, Terrell (Terry) Jones is a powerful voice in the world of entrepreneurship and disruptive technologies. He began his career as a travel agent, then spent 24 years at American Airlines in marketing and information technology, ultimately serving as chief information officer of American’s SABRE division. While at SABRE, he led a team of six working on a project that became 

Jones was CEO of Travelocity for seven years, transforming it to a public company with $3 billion in travel sales. He then co-founded, a company that yet again revolutionized how travel was purchased, and served as chairman until it was sold to Priceline for $1.8 billion in 2013. 

Today, Jones is the managing principal of ON Inc. a consultancy he founded to help companies in their transition to the digital economy. He is the author of the best-selling books ON Innovation and Disruption OFF, and holds several patents. 

Bruce McIndoe

Bruce McIndoe

President and Founder, McIndoe Risk Advisory LLC

Bruce is a recognized leader in risk management, technology and intelligence. He was a co-founder of iJET International in 1999, which was rebranded as WorldAware in 2018. The company quickly became a leader in global intelligence and business resiliency with the development of the Worldcue Global Control Center (GCC). 

Prior to joining WorldAware, Bruce was founder and CEO of CSSi, an Inc. 500 company that developed systems for the intelligence community. He has also served as a lead architect on intelligence programs for the US government.

Bruce is a former trustee of Allegheny College, where he received a BS in Physics, and holds an MS in Computer Science from Johns Hopkins University. He is an adjunct professor at University of Maryland Global Campus (UMGC) where he teaches in the Criminal Justice division covering intelligence, security management and cyber security courses.

Thursday, August 26, 2021

All Day
3:00pm 6:00pm

6:30pm 8:30pm
Welcome Reception

Friday, August 27, 2021

7:30am 8:15am

8:15am 9:30am
Opening Remarks & Education: What Covid Passports Mean for Meetings
Presenter: Terrell Jones
Moderator: Loren Edelstein
More Detail

As travel reopens worldwide navigating the thicket of vaccination and testing regulations remains difficult and time consuming. While some countries open fully others are restricting meeting size, museum visits even restaurant visits to those who can present a covid passport. Terry Jones, founder of and founding chairman of has been working with governments and travel leaders to make it easy for US travelers obtain digital vaccine records. His session will discuss the latest the latest developments in this process and the implications for the meetings and events industry. Half the session will be Q&A.

9:45am 12:00pm
One-on-One Appointments (8 with break at 10:45am)
1:30pm 4:30pm
One-on-One Appointments (11 with break at 3pm)
6:30pm 8:30pm

Saturday, August 28, 2021

7:30am 8:30am


8:30am 9:45am
Education Session: Ask the Expert: Risk Mitigation for Global Meetings and Events

Presenter: Bruce McIndoe
Moderator: Loren Edelstein

More Detail
The global pandemic has raised new concerns about attendee risks, but health is just one of many factors that could impact meetings and events. What should we be worried about as our business recovers? In this moderated Q&A, Bruce McIndoe will address current areas of heightened concern, including the increasing probability of weather events, geopolitical unrest and violent attacks. Participants will be encouraged to ask questions throughout this discussion.
10:00am 12:15pm
One-on-One Appointments (8 with break at 11am)
12:15pm 1:30pm
Closing Lunch




Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled meetings with key international suppliers
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers

Follow along on Instagram: #SMUInternational

Follow along on LinkedIn: #SMUInternational

To learn more, please contact Cindy Binder at [email protected]


Enterprise Package


  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • All networking events and activities


Individual Package


  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • Pre and post web/email marketing/lead gen
  • Full-page print ad


Group Icon


  • Table at event
  • One-on-one pre-scheduled appointments with heavily vetted buyers
  • Pre and post web/email marketing/lead gen
  • Half-page print ad


Premium Sponsorship Opportunities Still Available.

For premium sponsorship opportunities, please contact your business development director or Shalise DeMott.

Request Info SMU



  • Abu Dhabi Convention & Exhibition Bureau
  • Alcron Hotel Prague
  • Alpine Sterling Destination Management Company
  • Altis Hotels
  • AM Resorts
  • ANVIDEAS by SeeItalia & Contact
  • Aruba Convention Bureau
  • Atlantis Bahamas
  • Atout France - France Tourism Development Agency
  • Austrian Airlines
  • Bahamas Tourist Office
  • Bangkok Marriott Marquis Queen’s Park
  • Barbican
  • Barcelo Hotels Group
  • Barcelona Convention Bureau
  • Barcelona Resort SL
  • BC Hospitality Group
  • Blue 360
  • British Virgin Islands Tourist Board
  • Budapest Marriott
  • CCIB - Centre Convencions Internacional Barcelona
  • Cannes Convention Bureau
  • Cartagena de Indias Convention & Visitors Bureau
  • Carton House
  • Casa De Campo Resort & Villas
  • Cashel Travel DMC UK and Ireland
  • Cayman Islands Department of Tourism
  • Club Med
  • Conventions Malta (Malta Tourism Authority)
  • Cornerstone Meetings
  • Cornerstone Meetings GMBH
  • Costa Rica Tourism Board
  • Croatian National Tourist Board
  • Curacao Tourism Board
  • Curacao Marriott Beach Resort
  • Davos Congress and Convention Bureau
  • Delta Air Lines, Inc.
  • Discover Puerto Rico
  • Dominican Republic Tourism Board
  • DS Event Lobby GmbH
  • Dubai Business Events
  • Event Lobby
  • Eco Destination Management Services Aruba/Curacao
  • Edwardian Hotels London
  • etc. venues
  • Frankfurt Convention Bureau
  • French Saint Martin Tourism Board
  • German Convention Bureau
  • GL events Venues
  • glh Hotels - London
  • Goodman Speakers, Inc.
  • Grand Fiesta Americana Coral Beach Cancun
  • Grand Hotel Stockholm
  • Grand Hyatt Berlin
  • Great Hotels of the World
  • Greater Medellin CVB
  • Haven Riviera Cancun
  • Hilton - Eastern Europe - Prague, Warsaw, Bucharest
  • Hilton Athens
  • Hilton Eastern Europe: Prague, Warsaw, Bucharest
  • Hilton Hotels The Netherlands
  • Hilton London Bankside
  • Hilton Malta
  • Hilton Sorrento Palace
  • Hilton UK & Ireland
  • Hong Kong Tourism Board
  • Hotel Alfonso XIII
  • Hotel Arts Barcelona
  • Hotel Barcelona Princess
  • Hotel Emperador
  • Hotel Penha Longa
  • Hotel Vila Galé Rio de Janeiro
  • Hyatt Regency Barcelona Tower
  • IET London: Savoy Place
  • Infinity Hotels Munich
  • InterContinental Athens
  • InterContinental Budapest
  • InterContinental Hotel Berlin
  • Israel Ministry of Tourism
  • Italian National Tourist Board
  • Japan National Tourism Organization
  • JW Marriott Cannes
  • Korea Tourism Organization
  • Kuoni Destination Management
  • Latin Plus
  • Lausanne Tourism
  • Le Meridien Hotels Germany and Austria
  • Le Meridien Nice - Le Meridien Beach Plaza Monaco
  • London Convention Bureau and Kuoni Destination Management UK & Ireland
  • London Marriott Hotel Park Lane
  • Los Cabos Tourism Board
  • Lufthansa Group
  • Maritim Hotels
  • Malta Tourism Authority/Conventions Malta
  • Malta Marriott Hotel & Spa
  • Marriott European Convention Network
  • MCI Brussels
  • MC&A
  • Meet In Ireland
  • Meetings & Exhibitions Hong Kong
  • Melia Hotels International
  • Melia Sevilla & Melia Lebreros
  • Melia Sitges and ME Sitges Terramar
  • Mexico Planners DMC by Transcabo
  • Minor Hotels Southern Europe
  • Movich Hotels
  • Munich Convention Bureau
  • MYRIAD by SANA Hotels
  • NAU Hotels & Resorts
  • New York Marriott Marquis
  • NH Hotel Group
  • Nice Côte d'Azur Convention Bureau
  • Norwegian Cruise Line | Oceania Cruises | Regent Seven Seas
  • Novotel London West
  • Nuernberg Convention
  • NYC & CO
  • Penha Longa Resort
  • PRA New York
  • ProColombia
  • PromPeru Houston
  • Provence Cote d'Azur Convention Bureau
  • Puntacana Resort & Club
  • QEII Centre
  • Radisson Blu Hotel, Reussen Andermatt
  • Radisson Blu Royal Hotel, Dublin
  • Radisson Hotel Group Central Europe
  • Rave Speakers
  • RIU Plaza Madrid
  • RIU Plaza Panama
  • Royal Caribbean International
  • Sands Hotels
  • Savoy Hotel Baur en Ville
  • Senator Meetings & Incentives
  • Shangri-La Hotel, At The Shard, London
  • Sheraton Lincoln Harbor
  • Silversea Cruises, Ltd
  • Singapore Exhibition & Convention Bureau
  • Spain Tourism Board
  • Special Effects International Ltd.
  • St. Ermin's Hotel, London
  • Switzerland Convention & Incentive Bureau
  • The Doyle Collection
  • The Europe Hotel & Resort - Killarney Hotels Ltd
  • The Westbury Hotel
  • The Westin Palace, Madrid
  • Tourism Australia
  • Time Change GmbH
  • Tourism Australia
  • Tourism New Zealand
  • Tourism Northern Ireland
  • Tourist Office of Spain
  • Trade Comission of Peru
  • Travel Insured International
  • Trump Hotels
  • UNICO Hotel Riviera Maya
  • Velas Resorts
  • Vienna Convention Bureau
  • Vienna House Andel's Berlin
  • Visit Belfast
  • Visit Britain
  • visitBerlin Convention Office
  • VisitPortugal
  • VOQIN'
  • VP Plaza España Design
  • Wheeler Hospitality Collection
  • Yucatan Meetings
  • Zagreb Tourist Board & Convention Bureau
  • Zurich Convention Center


Sheraton New York Times Square Hotel

Discover an urban retreat in the heart of Midtown NYC at Sheraton New York Times Square Hotel. Our warm, inviting hotel offers intuitively designed guest rooms and suites, where perks like high-speed Wi-Fi, luxurious bedding and deluxe amenities await.

Break a sweat in our 4,000-square-foot, state-of-the-art fitness center or dine on delicious market-inspired cuisine at Hudson Market, our signature hotel restaurant. Sip on cocktails or Starbucks® coffees at our sophisticated Library Bar, and work productively in our on-site business center.

Our hotel offers complimentary Wi-Fi in all public spaces along with 62,000 square feet of elegant event space in the heart of NYC. When you're ready to venture out, you'll find that Times Square, Central Park, and Radio City Music Hall are a short walk away. We look forward to welcoming you to our chic, modern hotel in the heart of famous Times Square, NY.



Buyers: We will make your reservations for you.

Suppliers: You will receive information as the event approaches to book your accommodations.


Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of:

  • CBS International
  • Corporate Booking Services
  • EHRS
  • Exhibition Housing Services
  • Global Housing Corporation
  • World Wide Travel
  • Harlow Sherman, Eventzly

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.


"Just a quick note to thank and congratulate you and the entire team on a fabulous program in NYC a few weeks ago. Your events are by far the best opportunities to connect with quality destination and vendor representatives in the industry. I’m grateful for the invitation to participate and represent our agency! Please pass along my sincere thanks to your staff, and I’ll look forward to the next program!"

- Meeting Planner

“The events have been well organized, great structure, on time and the right suppliers attend.”

- Independent Meeting Planner

“You do a great job with one on one conversations with the suppliers. Sparks interest in destinations that I would have not previously considered prior to the event. I have limited time, so I am selective as to what shows I can attend. Your conferences are a good use of my time, as they are extremely well organized, productive, and well managed.”

- Corporate Planner

“I really got a lot out of this program and its format. I learned so much from the two speakers and was able to meet with many ‘new’ contacts (for me). I hope to join you on more of these programs!”

- Incentive Planner


Buyers Contact:

Cindy Binder

Director of Buyer Development

[email protected]

Suppliers Contact:

Shalise DeMott

Vice President, Sales

[email protected]

Event Logistics Contact:

Angela Cox

Senior Director, Meetings & Events

[email protected]