Annette Gregg, CEO of the Society for Incentive Travel Excellence and its foundation since 2022, will step down on Oct. 1. According to the announcement sent to SITE members on Sept. 4, she is leaving to take on the CEO role at the World Trade Centers Association.
The SITE international board of directors will manage the leadership transition, while the association’s team will continue to lead day-to-day operations. The announcement further stated that information regarding interim leadership and the search for SITE’s next CEO will be “shared in due course.”
Leadership with growth
Gregg leaves behind a legacy of growth and evolution of the organization. During her tenure, SITE reached a record number of members for its 53-year history, from 2,200 in 2022 to more than 3,600 in 2026. The association also achieved record financial growth and strengthened its long-term financial position, reaching the highest gross and net revenue levels in the organization’s history.
Among Gregg’s other achievements at SITE under her leadership include the launch of new member communities, chapter affiliates and task forces across Latin America and Europe.
SITE’s certification portfolio also was renewed and expanded, with the Certified Incentive Specialist certification made available online and on-demand in both English and Spanish, alongside the introduction of new on-demand specialty certifications that provide continuing education on key topics for incentive travel professionals — including risk management, psychology and wellness.
Gregg said, “Leading SITE these last four years has been one of the great privileges of my career, and I couldn’t be prouder of what we’ve accomplished together. We’ve grown our global reach, reaching record revenue and membership, while trying new concepts and evolving our relevance to our growing global community. Most importantly, we’ve continued to prove the incredible power of incentive travel to transform people, businesses and communities. SITE has always been about its people — our members, chapter leaders, volunteers, partners and an extraordinary team — and they are what I will treasure most from this experience.”
“Annette has led SITE through a period of significant growth, and the association is stronger for it.” said Hasan Dinç, president of SITE. “On behalf of the international board of directors, I want to thank her for her commitment to our members, our chapters and our global community, and to wish her every success in what comes next. The board's focus now turns to continuity for our members and chapters, and to appointing a leader who will build on what has been achieved.”