Engaging Your Audience Before and After the Event

This webinar takes place on September 23, 2026, at 2:00 PM ET. Register now.

Live events demand so much time and energy that it can be tempting to take a step back after the closing ceremony. But the best planners know that engagement doesn’t end when the attendees head home — it’s usually just the start. In this webinar, event experts will share tips for building an intentional, year-round engagement strategy and discuss why this approach can make in-person meetings even more impactful

Attendees will learn:

• Creative ways to build hype in the months leading up to the gathering
• How to keep the conversation going post-event
• Strategies for building a real community around your event

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Earns 1 Hour of CMP Credit 

SPEAKERS

Victoria Matey

Event Psychology Advisor and Co-founder of Matey Events

Victoria Matey is an Event Psychology Advisor and keynote speaker with 22 years of experience in the events industry. Combining a master's in international events management with years of applying behavioral science in the field, she helps organizations turn insights about human behavior into practical strategies for event design, marketing and sponsorship that drive engagement and revenue.

Alex Zapple, CAE, CMP, CEM

Senior Director of Meetings, American Society of Nephrology

Alex Zapple has more than 19 years of experience in the events industry and currently serves as Senior Director of Meetings at the American Society of Nephrology. In this role, she oversees site selection, contract negotiations, logistics and event management for Kidney Week, which is a city-wide meeting with 13,000 participants. Before joining ASN, Alex spent seven years at SmithBucklin, where she managed meetings for a diverse portfolio of association clients in the healthcare, scientific, financial services, government, and business trade sectors. Throughout her career, Alex has planned and executed events across the United States, Canada, Europe, Asia, Africa and the Middle East. She also serves on several industry advisory boards and councils.

MODERATOR

Elise Schoening

Editor, Meeting News; Senior Editor, Northstar Meetings Group

Elise Schoening is Senior Editor with Northstar Meetings Group. She joined the editorial team in 2019 and covers everything from the latest news in the Northeast region to the rising importance of sustainability and DEI. In addition to news coverage and social media management, Elise oversees publication of the CCi.