Team

Lisa A. Grimaldi

Editor, Incentive / Editor, incentives & destinations, Northstar Meetings Group

I am the editor of Incentive and editor, incentives & destinations, for Northstar Meetings Group. A New Jersey native, I hold a B.S. in journalism from Boston University and a post-graduate certificate in magazine editing from Columbia School of Journalism. When I'm not catching up on my ever-expanding reading list, I'm adding to my wish list of new places to discover. Among my favorite travels thus far are Australia, Bali, South Africa, Panama and Colombia, but Italy — where my family still owns a home — holds a special place in my heart.

What Lisa Covers

International: Croatia, Montenegro, Belgium, U.K., Ireland, France, Monaco, Portugal, Italy, Turkey, Greece, Africa, Caribbean, Canada, the Middle East

Industry Associations: SITE, IMEX, IRF, DI, IMA, ADMEI, FICP

Industry Segments: Incentives, CVBs, financial and insurance, DMCs

The Latest From Lisa

Viceroy Park Avenue to Debut in Manhattan in Late 2026

The 252-room property, which features 15,000 square feet of meeting space, marks Viceroy Hotels &... Read More

By Lisa A. Grimaldi | July 30, 2026

IMA Honors Outstanding Programs and Industry Professionals

Winners were recognized at a ceremony held during the IMA Summit in Baltimore last week.... Read More

By Lisa A. Grimaldi | July 29, 2026

Incentive Travel Trends & Spends

Wed., Dec. 2, 2026, 2:00 PM ET Our panel of experts will share new findings and trends to give... Read More

By Lisa A. Grimaldi | July 16, 2026

Nell New York to Debut Above Manhattan’s Radio City in 2027

The 134-room luxury property is part of newly launched Nell Hotels, which includes the original Little... Read More

By Lisa A. Grimaldi | July 15, 2026

EIC Announces 2026 Hall of Leaders Inductees

The six leaders chosen by the Events Industry Council, along with five more outstanding professionals,... Read More

By Lisa A. Grimaldi | July 10, 2026

Chapter Chianti Boutique Resort Opens in Tuscany

The 82-room luxury property is situated within a restored 16th-century Italian village in the Chianti... Read More

By Lisa A. Grimaldi | July 9, 2026

JW Marriott Mount Kenya Safari Camp Debuts in Kenya

The tented-suite property sits on a 45,000-acre rhino reserve dedicated to conservation of the... Read More

By Lisa A. Grimaldi | July 7, 2026

Measuring Success in Incentive Travel Programs

A new IRF study reveals inconsistency in the way programs’ effectiveness is tracked, as few incentive... Read More

By Lisa A. Grimaldi | July 1, 2026

The Art of Personalization Showcased at Incentive Live

Northstar’s event for incentive professionals was held May 31-June 2 at the Boca Raton resort.... Read More

By Lisa A. Grimaldi | June 24, 2026

Destinations International and IGLTA Launch LGBTQ+ Tourism Toolkit

The resource includes a five-step framework for how destinations can strengthen their inclusive... Read More

By Lisa A. Grimaldi | June 12, 2026