The Nell New York will sit above New York's Radio City Music Hall Joseph Hendrickson for Adobe Stock
Nell Hotels, a newly launched collective of luxury properties including The Little Nell in Aspen, Colo., has announced it will open the Nell New York in 2027. The 134-room luxury property will be within New York City’s Rockefeller Center, in former office space atop the famed Radio City Music Hall; it will debut as the only Relais & Châteaux property in the Big Apple.
The hotel's amenities will include an all-day dining venue, a lobby bar, a wine lounge, and a spa designed for a total recalibration of energy, attention and ease.
Additionally, a signature fine-dining restaurant featuring expansive views of Rockefeller Center and beyond will open above the hotel on the 17th floor.
The property will feature Art Deco design and will house a significant art collection showcasing both emerging and internationally recognized artists from New York and around the world.
The Launch of Nell Hotels
The New York property will join the Nell Hotels collective, which includes The Little Nell, the ski-in/ski-out hotel and the brand's founding property, and the Residences at The Little Nell; both properties are in Aspen, Colo.
The hotel group is pursuing measured and intentional growth, according to the company, with plans to add new properties and locations that match the Nell Hotel ethos. At each property, the guest experience will be “guided by four defining pillars: creating a sense of home, unveiling distinctive access, engaging with intention and sparking après energy.”
“Nell Hotels builds on what The Little Nell has always been about — something personal, something you come back to that feels familiar every time," said Jeff Toscano, CEO of Aspen Hospitality, the brand's parent company. "As we grow, that doesn't change. Our intention is not to be everywhere but to be exactly where our guests are. This allows us to carry forward the same level of recognition and care that is inherent to The Little Nell, creating hotels that feel familiar from the very first stay, and become part of our guests' lives over time. This is not about scale for the sake of growth. It's about bringing our approach to hospitality to destinations where it can truly resonate.”