Selecting the right rewards that will appeal to recipients is hardly a
new challenge for incentive planners. But as technology evolves and the
industry shifts, strategies for choosing impactful rewards also evolve.
This is true of every sector of the incentive market, and especially
gift cards, where "branded value" awards are more effective than ever at
connecting employees, channel partners, and consumers to brands that
want to engage them, incentivize them, and build loyalty with reward and
recognition programs.
In this episode of Incentive: What Motivates,
we are spotlighting a pair of presenters from our recent webcast
discussing these shifts as well as wider movements in the incentive
industry and how they are shaping the selection of program rewards.
The first person we speak with is Maggie Wenthe, who has spent more
than 18 years in incentives, recognition, marketing and merchandising.
As the leader of Marketing Strategy at incentive house ITA Group,
she analyzes market trends to develop world-class solutions that help
Fortune 1000 companies motivate and engage their employees and channel
partners. Here she is discussing how to choose the right incentive
reward.
Next is Jignesh Shah, the CEO of Rybbon,
a digital gifting platform for marketers and researchers. Shah has
helped companies around the world use the power of digital incentives to
motivate and reward customers. Jignesh is currently also a board member
of the Mid-Atlantic Insights Association. Listen on to learn more.