The Meetings Show Asia Pacific has signed a strategic partnership with The Attendee Experience Company (atex) for its 2025 edition, taking place April 16-17 at the Marina Bay Sands in Singapore.
Samme Allen, CEO of atexUnder the leadership of its CEO, Samme Allen, atex will be responsible for curating and producing the conference program, delivering a dynamic lineup of speakers and thought-provoking content tailored to the evolving needs of the sector and region.
With a career spanning over two decades, Allen is a recognised leader in event design and audience engagement, and has built a reputation for delivering high-quality content and innovative formats that inspire and energise attendees.
Expanding the relationship
Allen and her team have worked on the European edition of the event in London, The Meetings Show, for the past three years.
“Partnering with Samme and atex is an exciting and logical step for The Meetings Show Asia Pacific,” said Nelson Khoo, event director of The Meetings Show Asia Pacific. “Samme’s extensive experience and commitment to creating meaningful attendee journeys will ensure that our 2025 conference program is both impactful and relevant. We are confident that her fresh perspective will resonate with our audience and set a new benchmark for educational content in the region.”
“Working with The Meetings Show Asia Pacific is a tremendous opportunity to help shape the narrative around the future of meetings and events in this region,” said Allen. “Our goal is to design a program that not only educates but also champions inclusivity and diversity, ensuring that every voice is heard and represented. By bringing together a diverse range of perspectives, we can create a more enriching and impactful experience for all attendees.”
Year two for TMS APAC
The Meetings Show Asia Pacific is the region’s premier event for the MICE industry, bringing together key industry leaders, suppliers and professionals from around the world. Organised by the Northstar Travel Group, the event serves as a platform for networking, knowledge exchange, and shaping the future of the MICE industry in the Asia-Pacific region.