Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Plan a US Open Event for Tennis-Loving Incentive Groups
Plan a US Open Event for Tennis-Loving Incentive Groups
Welcome award winners during next year's tournament with activations celebrating the sport at the M... Read More
By Sarah J.F. Braley | September 18, 2026
Announcing Northstar's Independent Planner Event for 2027
Announcing Northstar's Independent Planner Event for 2027
The hosted-buyer IPEC conference, taking place Feb. 21-23 at Florida's Saddlebrook Resort, will... Read More
By Sarah J.F. Braley | September 8, 2026
Informa Acquires Global Wellness Institute and Summit
Informa Acquires Global Wellness Institute and Summit
Chair and CEO Susie Ellis will step down on Jan. 1. The rest of the staff will remain, led by Nancy... Read More
By Sarah J.F. Braley | September 1, 2026
New Executive Director Announced for Visit El Paso
New Executive Director Announced for Visit El Paso
Veronica Castro will lead the convention and visitors bureau for the Texas city, which will host... Read More
By Sarah J.F. Braley | August 24, 2026
Jamie Murdock Appointed FICP President
Jamie Murdock Appointed FICP President
Murdock, who takes up his new post on Sept. 22, joins the Financial & Insurance Conference... Read More
By Sarah J.F. Braley | August 21, 2026
Latest Small & Boutique Meetings Shines in Alabama
Latest Small & Boutique Meetings Shines in Alabama
More than 100 meeting professionals explored a new destination, networked and made plans for new... Read More
By Sarah J.F. Braley | August 17, 2026
ETIAS Travel Authorization Program Postponed Until at Least 2027
ETIAS Travel Authorization Program Postponed Until at Least 2027
Chaos caused by a new EU border-check system has pushed back the program, which would require visitors... Read More
By Sarah J.F. Braley | August 12, 2026
Evolving Rules of Site Selection: Where Planners Are Winning Today
Evolving Rules of Site Selection: Where Planners Are Winning Today
Finding the right destination likely feels more challenging than ever. This session breaks down some... Read More
By Sarah J.F. Braley | August 4, 2026
MGME Acquires Key Meetings & Events
MGME Acquires Key Meetings & Events
The acquisition doubles MGME's revenue and team size, combining Key's private equity and corporate... Read More
By Sarah J.F. Braley | July 28, 2026
Safety and Security for Community Events
Safety and Security for Community Events
Following this past weekend's incidents in Berlin and Seattle, where people were killed during what... Read More
By Sarah J.F. Braley | July 28, 2026
More