Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

U.S. Travel Survey Underscores Business Value of Meetings
U.S. Travel Survey Underscores Business Value of Meetings
The association has announced a new campaign following the release of the results, aiming to shape... Read More
By Sarah J.F. Braley | June 5, 2026
Inaugural Global Policy Forum Debuts in D.C.
Inaugural Global Policy Forum Debuts in D.C.
The invitation-only event brought together global business and professional events leaders, public... Read More
By Sarah J.F. Braley | June 2, 2026
ECA Hosts Record-Setting Legislative Action Day
ECA Hosts Record-Setting Legislative Action Day
More than 220 business and events industry leaders joined the Exhibitions & Conferences Alliance for... Read More
By Sarah J.F. Braley | May 29, 2026
NCBMP Forms Strategic Partnership With Mayors' Group
NCBMP Forms Strategic Partnership With Mayors' Group
The National Coalition of Black Meeting Professionals is working with the African American Mayors... Read More
By Sarah J.F. Braley | May 28, 2026
Major Convention Center Expansion and Renovation Projects
Major Convention Center Expansion and Renovation Projects
A second hotel will be built that connects to Detroit's Huntington Place convention center, and... Read More
By Sarah J.F. Braley | May 6, 2026
Global Wellness Institute Launches Events Initiative
Global Wellness Institute Launches Events Initiative
The organization's aim is to advance practical and measurable wellness strategies through event... Read More
By Sarah J.F. Braley | May 5, 2026
Bringing Incentive Travel Programs to Australia
Bringing Incentive Travel Programs to Australia
Airlift from the United States is convenient to vibrant cities such as Melbourne and Adelaide, which... Read More
By Sarah J.F. Braley | April 3, 2026
IAEE to Acquire Exhibitor Group
IAEE to Acquire Exhibitor Group
The purchase of Exhibitor magazine and Exhibitor Live, an exhibition for trade show and corporate... Read More
By Sarah J.F. Braley | February 13, 2026
ECA Releases 2026 Public-Policy Agenda
ECA Releases 2026 Public-Policy Agenda
The advocacy organization's goals — tackling international travel, sustainability and more — aim to... Read More
By Sarah J.F. Braley | January 14, 2026
Seeking Dynamic Speakers for Northstar's Industry-Leading Events
Seeking Dynamic Speakers for Northstar's Industry-Leading Events
Northstar Meetings Group invites pitches from presenters for our growing roster of in-person meetings.... Read More
By Sarah J.F. Braley | January 2, 2026
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