Thailand Innovative Meetings Exchange to Kick Off Next Week

The Thailand Convention & Exhibition Bureau's annual showcase for the MICE industry gathers stakeholders to share insights while experiencing diverse destinations.

TIME 2024 Performance
TIME 2025 takes place from June 16 to 21 in Bangkok and Hua Hin, with key sessions at Bangkok Marriott Marquis and Four Seasons Hotel Bangkok. Photo Credit: TCEB

The Thailand Convention & Exhibition Bureau will host the Thailand Innovative Meetings Exchange (TIME) from June 16–21, 2025, bringing together some 250 MICE stakeholders for six days of knowledge-sharing, networking and cultural immersion across Bangkok and Hua Hin.

Building on this year's theme, "The Power of Going Beyond," TIME 2025 aims to spark forward-looking conversations on how the MICE industry can exceed expectations in a changing global landscape.

Reflecting on industry themes

New this year is the Sharing Circle, an interactive, no-slides-allowed format that encourages open reflections. Sessions will include "Surprise & Delight: The ROI of Thoughtfulness," and "Deal or No Deal: The Power of Sustainable Commitment," in which buyers and TCEB reps will share stories of whether going the extra mile made all the difference, and how they would suggest improving on past experiences.

Candid market insights

TIME session
TIME 2025 brings global industry leaders together for knowledge-sharing, networking and immersive experiences. Photo Credit: TCEB

The Market Update sessions ditch country-by-country rundowns for candid, cross-market insights. One session explores whether the surge in high-spending travelers is sustainable: "Thailand has been a beneficiary of this boom… but will this golden run continue?" Participants will also hear the latest on corporate client expectations and what’s driving hesitation in today’s geopolitical climate.

Quick takeaways and hot tips

TIME’s Quick Catch sessions deliver bite-sized takeaways on hot topics including AI-driven sales, Gen Z engagement and media pitching. There's even a crash course on how TikTok can cut through the noise – with no dance moves required.

From ballroom to beach

Thailand Train and Wellness
Activities include panel discussions, workshops, venue tours, cultural immersions, wellness experiences, CSR initiatives, site inspections, networking dinners and a scenic Royal Blossom train ride to Bangkok. Photo Credit: TCEB

Beginning June 18, delegates will shift gears in Hua Hin for wellness experiences, local flavors and site inspections at properties such as Chiva-Som International Health Resort. Expect community-led activities, hands-on cultural showcases and a final seaside send-off before returning to Bangkok for a farewell dinner at Nobu.

TIME 2025 is organized under TCEB's "Meet Well in Thailand" campaign, which champions the pillars of wellness, balance, connectivity and warm Thai hospitality.

To learn more about TIME 2025, visit the website.