
Register to watch, and for a chance to win the 14-night cruise.
Ready to elevate your next program? Your attendees want immersive, transformational experiences — but you don't want to blow the budget. It's time to expand what's possible.
This 30-minute webinar, created in partnership with Century Cruises, explores emerging river-cruise opportunities across China and Europe — and the real advantages they offer meeting and incentive
planners.
In this concise, insight-driven session, you’ll learn:
- Why China is one of the fastest-growing river cruise markets, and should be on your MICE planning bucket list.
- How full-ship charters and group bookings can deliver high-impact incentive programs featuring UNESCO World Heritage icons like the Great Wall of China and the Terracotta Warriors.
- Details on Century Cruises' expansion into the rivers of Europe with the company’s brand-new electronic propulsion vessel: Century Star.
- Century Star marks a new chapter for European river cruising, bringing eco-luxury innovation to Rhine and Danube itineraries — including charter opportunities and Christmas markets.
Register to watch and gain practical insight into how river cruising in China and Europe can elevate your next program.
Those who view the webinar will be entered for a chance to win a 14-night "Legend of China & Yangtze River Cruise Luxury
Tour" for two.
SPEAKER
David Fredericks
President of the Americas
Century Cruises
David Fredricks leads Century Cruises’ strategic expansion across North and South America. With decades of executive leadership in global travel and hospitality, David is recognized for building high-performance sales organizations, cultivating deep advisor
partnerships, and positioning cruise brands for sustained international growth.
At Century Cruises, David oversees commercial strategy, trade engagement, marketing direction and regional partnerships, ensuring the brand’s award-winning river experiences are effectively represented throughout the Americas. His leadership has been
instrumental in strengthening Century’s presence in key markets, supporting travel advisors with clear positioning, competitive value propositions, and sales infrastructure that converts.
Note that this is a custom webinar, created with Century Cruises, and does not qualify for CMP credits.
For official contest rules, click here.
Created in partnership with
