April 7, 2021, 2:00 PM EST
While we’re anxious for in-person events to resume, all-virtual or hybrid gatherings will still dominate meeting calendars for 2021. Are you selling sponsorships for these events? Join us for a host of ideas that will keep sponsors top of mind and bring in revenue for your organization, whether the gathering is purely online or has a mix of digital and in-person participants.
Earns 1 Hour of CMP Credit
International corporations, local businesses, associations, nonprofits, startups — Bill has worked with them all over the past 20 years, and he's ready to share his secrets of success (and failure!) with you. Some of his favorite engagements, to name a few, have been with the American Institute of Aeronautics and Astronautics, the Xperience Design Project by ASAE, Busch Gardens, Penske Truck Rental, the Internal Revenue Service (yes, Bill actually enjoyed working with the IRS), the Alzheimer's Association, the Sustainable Forestry Initiative, College Works Painting, Booz Allen Hamilton, Sport&Health Clubs, the American Association for the Advancement of Science, and CARFAX, to name a few.
Sylvia Allen, who founded her firm, Allen Consulting, in 1979, swears she has been selling sponsorships since she was 5. She spent time in the corporate world at such companies as AT&T and McGraw Hill, and has sold everything from a $10 car space to a $4 million arts-center sponsorship. She was an adjunct professor of marketing at NYU for 20 years, and has traveled all over the world to share her expertise with members of hundreds of associations.
Sarah J.F. Braley, managing editor, Northstar Meetings Group