This webinar takes place on August 5, 2026, 2:00 PM ET
Choosing the right destination is one of the more strategic decisions a planner can make, yet the process is often driven by routine, convenience or budget alone. In this webinar we'll focus on site selection as a strategic tool, demonstrating how the right location can reinforce your event's purpose, energize and engage attendees, and drive measurable outcomes. Takeaways will include:
- Establish a framework for selecting destinations that takes into account event purpose, audience profile and the desired attendee experience — as well as budget — to evaluate your options better.
- Understand how factors like venue layout, local culture, climate and accessibility shape the agenda and attendee behavior.
- Sell the results to your stakeholders, making the case for the decision by connecting the destination to the business objectives and outcome.
Earns 1 Hour of CMP Credit
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MODERATOR
Michael
J. Shapiro
Director of Content Strategy, Northstar Meetings Group U.S.
Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He
is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.
Sponsored by
