This exclusive Northstar Meetings Group research assesses how planners approach their event marketing and how connected they are to the marketers and tech involved.
How aligned are event planning and event marketing in your organization? How
do you promote the events you're planning to meet your objectives? According to this new First Look Research by Northstar Meetings Group, "Getting the Word Out: Where Event Planning and Marketing Converge," sponsored by Visit San Jose, planners are
frequently involved in marketing efforts and they would like to make that relationship stronger and more efficient. This report looks at what they're doing now to market their events, as well as their expectations and needs for the future.
The
findings are based on responses from 234 qualified meeting and event planners from across all industry segments, from a survey conducted from March 25 to May 8, 2026, and its subsequent analysis.
Download your free copy of the full report today
This report qualifies for 0.5 CMP credits under "Event and Meeting Design."
