Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Evolving Rules of Site Selection: Where Planners Are Winning Today
Evolving Rules of Site Selection: Where Planners Are Winning Today
Wed., Aug. 19, 2026, 2:00 PM ETFinding the right destination likely feels more challenging than ever.... Read More
By Sarah J.F. Braley | July 1, 2026
Republicans to Hold Midterm Convention in Dallas
Republicans to Hold Midterm Convention in Dallas
The Sept. 9-10 event will be the GOP's first-ever convention in advance of midterm elections, and the... Read More
By Sarah J.F. Braley | July 1, 2026
Who Deserves Federal Funding?
Who Deserves Federal Funding?
A new government proposal aims to place hefty restrictions on federal grants, threatening funding for... Read More
By Sarah J.F. Braley | June 29, 2026
Major Convention Center Expansion and Renovation Projects
Major Convention Center Expansion and Renovation Projects
The Dallas City Council has voted to stick with the original redesign of the Kay Bailey Hutchison... Read More
By Sarah J.F. Braley | June 25, 2026
Miami Beach's Delano Reopens Following Redo
Miami Beach's Delano Reopens Following Redo
The 171-room Florida hotel was closed for six years for the construction that honored its Art Deco... Read More
By Sarah J.F. Braley | June 16, 2026
Austin, Texas: A Year Without a Convention Center
Austin, Texas: A Year Without a Convention Center
In the Texas capital, hotels are collaborating to provide event spaces and services, while the CVB... Read More
By Sarah J.F. Braley | June 16, 2026
Small & Boutique Meetings Heads to Annapolis, Md.
Small & Boutique Meetings Heads to Annapolis, Md.
This year's second iteration of this popular hosted-buyer event for planners booking meetings of 100... Read More
By Sarah J.F. Braley | June 10, 2026
Events Industry Mourns Passing of John Tanzella
Events Industry Mourns Passing of John Tanzella
Heartfelt tributes are pouring in for the president and CEO of the International LGBTQ+ Travel... Read More
By Sarah J.F. Braley | June 9, 2026
TikTok Launches Event-Community Hub
TikTok Launches Event-Community Hub
TikTok Pro Events, debuting in the United States, is a standalone app designed to deepen immersion in... Read More
By Sarah J.F. Braley | June 8, 2026
U.S. Travel Survey Underscores Business Value of Meetings
U.S. Travel Survey Underscores Business Value of Meetings
The association has announced a new campaign following the release of the results, aiming to shape... Read More
By Sarah J.F. Braley | June 5, 2026
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