Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

MGME Acquires Key Meetings & Events
MGME Acquires Key Meetings & Events
The acquisition doubles MGME's revenue and team size, combining Key's private equity and corporate... Read More
By Sarah J.F. Braley | July 28, 2026
Safety and Security for Community Events
Safety and Security for Community Events
Following this past weekend's incidents in Berlin and Seattle, where people were killed during what... Read More
By Sarah J.F. Braley | July 28, 2026
New Partnership Boosts Venue-Security Strategies
New Partnership Boosts Venue-Security Strategies
Global Awareness Professionals and the BCJ Group aim to help venue teams align their security and... Read More
By Sarah J.F. Braley | July 21, 2026
Small & Boutique Meetings Celebrated in Annapolis
Northstar's popular hosted-buyer event explored the capital of Maryland in style.... Read More
By Sarah J.F. Braley | July 17, 2026
Who Deserves Federal Funding?
Who Deserves Federal Funding?
The window closes July 13 for commenting on a new government proposal that aims to place hefty... Read More
By Sarah J.F. Braley | July 13, 2026
Evolving Rules of Site Selection: Where Planners Are Winning Today
Evolving Rules of Site Selection: Where Planners Are Winning Today
Wed., Aug. 19, 2026, 2:00 PM ETFinding the right destination likely feels more challenging than ever.... Read More
By Sarah J.F. Braley | July 1, 2026
Republicans to Hold Midterm Convention in Dallas
Republicans to Hold Midterm Convention in Dallas
The Sept. 9-10 event will be the GOP's first-ever convention in advance of midterm elections, and the... Read More
By Sarah J.F. Braley | July 1, 2026
Major Convention Center Expansion and Renovation Projects
Major Convention Center Expansion and Renovation Projects
The Dallas City Council has voted to stick with the original redesign of the Kay Bailey Hutchison... Read More
By Sarah J.F. Braley | June 25, 2026
Miami Beach's Delano Reopens Following Redo
Miami Beach's Delano Reopens Following Redo
The 171-room Florida hotel was closed for six years for the construction that honored its Art Deco... Read More
By Sarah J.F. Braley | June 16, 2026
Austin, Texas: A Year Without a Convention Center
Austin, Texas: A Year Without a Convention Center
In the Texas capital, hotels are collaborating to provide event spaces and services, while the CVB... Read More
By Sarah J.F. Braley | June 16, 2026
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