Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Major Convention Center Expansion and Renovation Projects
Major Convention Center Expansion and Renovation Projects
Orlando's Orange County Convention Center received Platinum LEED certification, and work has begun on... Read More
By Sarah J.F. Braley | October 29, 2026
EIC Releases Global Business Events Barometer
EIC Releases Global Business Events Barometer
The Events Industry Council study for Q2 2026 shows continued confidence in the industry, despite... Read More
By Sarah J.F. Braley | October 22, 2026
Glamping as an Incentive: Luxury Under the Stars
Glamping as an Incentive: Luxury Under the Stars
Staying at the Under Canvas Acadia resort on the shore in northern Maine promises a gorgeous starry... Read More
By Sarah J.F. Braley | October 22, 2026
ECA Publishes an Events Industry Voters Guide
ECA Publishes an Events Industry Voters Guide
The Exhibitions & Conferences Alliance outlines the far-reaching issues that could be affected by... Read More
By Sarah J.F. Braley | October 16, 2026
Amex GBT Announces New Head of Strategic Meetings
Amex GBT Announces New Head of Strategic Meetings
An 8-year Amex veteran, Dan Beauchamp will oversee new business growth, including the expansion of the... Read More
By Sarah J.F. Braley | October 14, 2026
Amex GBT: Hotel Rates to Rise in 2027
Amex GBT: Hotel Rates to Rise in 2027
According to the new Hotel Monitor 2027, resilient corporate travel and meetings demand across the... Read More
By Sarah J.F. Braley | September 24, 2026
New Nonprofit Launches for Seasoned Event Professionals
New Nonprofit Launches for Seasoned Event Professionals
The APEX Event Network aims to offer professional services and specialized education to help planners... Read More
By Sarah J.F. Braley | September 21, 2026
Plan a US Open Event for Tennis-Loving Incentive Groups
Plan a US Open Event for Tennis-Loving Incentive Groups
Welcome award winners during next year's tournament with activations celebrating the sport at the M... Read More
By Sarah J.F. Braley | September 18, 2026
Announcing Northstar's Independent Planner Event for 2027
Announcing Northstar's Independent Planner Event for 2027
The hosted-buyer IPEC conference, taking place Feb. 21-23 at Florida's Saddlebrook Resort, will... Read More
By Sarah J.F. Braley | September 8, 2026
Informa Acquires Global Wellness Institute and Summit
Informa Acquires Global Wellness Institute and Summit
Chair and CEO Susie Ellis will step down on Jan. 1. The rest of the staff will remain, led by Nancy... Read More
By Sarah J.F. Braley | September 1, 2026
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