. Sarah J.F. Braley | Northstar Meetings Group
Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

Sally oversees the print editions of NMG's magazines, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at New Jersey Monthly magazine. She holds a master's degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst. She grew up in and now lives in New Jersey with her family and crazy dog. A book lover who has mastered the art of walking while reading, she finished 80 books last year alone. 

What Sally Covers

In the United States: The Pacific Northwest (including Alaska), The Rockies, North and South Dakota, Texas

Internationally: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Segments: Sustainability, golf, and spa

The Latest From Sally

Ask the Attorney: Your Coronavirus Contract Questions Answered
Ask the Attorney: Your Coronavirus Contract Questions Answered
Wed, Apr. 15, 2020 2:00 PM EDT... Read More
New Zealand Creates Recovery Event for Meetings Industry
New Zealand Creates Recovery Event for Meetings Industry
To help with post-coronavirus efforts, CINZ is launching Be Reconnected, to be held Dec. 1.... Read More
Coping With Coronavirus: Hotels, Venues Donate Leftover Food and Supplies to Employees, Charities
Coping With Coronavirus: Hotels, Venues Donate Leftover Food and Supplies to Employees, Charities
Las Vegas Sands is helping out medical personnel and first responders with a donation of 2 million... Read More
Week 5 Survey: Planners Report More Flexibility as They Continue to Cancel and Reschedule Events
Week 5 Survey: Planners Report More Flexibility as They Continue to Cancel and Reschedule Events
More than 71 percent of the 370 respondents called their experiences easy or neutral as they grapple... Read More
Week 5 Survey: Planners Report More Flexibility as They Continue to Cancel and Reschedule Events
Week 5 Survey: Planners Report More Flexibility as They Continue to Cancel and Reschedule Events
More than 71 percent of the 370 respondents called their experiences easy or neutral as they grapple... Read More
Working-from-home-frustration-adobestock-199543392
Tales From the Front Lines: COVID-19 Cancellation Woes
Every contract is different, as are planners’ experiences when cancelling or rescheduling meetings... Read More
EIC Provides Advocacy Letters Seeking Federal Relief From Coronavirus Devastation
EIC Provides Advocacy Letters Seeking Federal Relief From Coronavirus Devastation
In a letter to the industry, Events Industry Council CEO Amy Calvert seeks to unify all factions and... Read More
Smart Strategies for Independent Meeting Planners in the Coronavirus Crisis
Smart Strategies for Independent Meeting Planners in the Coronavirus Crisis
Some tips for right now and setting your business up for the year ahead.... Read More
New Zealand's Incentive Magic
New Zealand's Incentive Magic
Mountain and water adventures await in the Southern Hemisphere.... Read More
Southern Texas
Southern Texas
San Antonio, Houston, Austin: They all have what it takes to grab your group and keep participants... Read More
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Austin
Spring is bluebell season in Texas, but they're not the only things blooming in 2020. In Austin, the... Read More
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North Carolina
The 186-room Embassy Suites by Hilton Wilmington Riverfront Hotel debuted in January, adjacent to the... Read More
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Park City
Whatever the season, an activity-centric destination like Park City means visitors will be playing... Read More
Spun-Mar-Sherman Hogue-Explore Fairbanks2
Pacific Northwest
The Residence Inn Boise Downtown City Center opened last December with 180 apartment-style suites.... Read More
Idaho
Idaho
The state's capital city of Boise keeps getting more group friendly.... Read More
Julie Coker, Head of Philly's CVB, to Take Over in San Diego
Julie Coker, Head of Philly's CVB, to Take Over in San Diego
The Philadelphia Convention and Visitors Bureau already has begun an executive search for her... Read More
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Fort Worth/Irving
In these two top Texas meetings cities, Fort Worth has welcomed the high-tech Sinclair Hotel and... Read More
Taking the Emotion Out of Negotiations
Taking the Emotion Out of Negotiations
Learning to control your reactions can make planner-supplier interactions more cordial.... Read More
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Looking Ahead to 2020: Don't Fear a Slowdown
The hospitality business is strong enough to weather a downturn, says Michael Dominguez.... Read More
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Craig Davis Leaves Pittsburgh for Dallas CVB
The president and CEO of the Pennsylvania city is taking on another high-profile bureau.... Read More