Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Miami Beach's Delano Reopens Following Redo
Miami Beach's Delano Reopens Following Redo
The 171-room Florida hotel was closed for six years for the construction that honored its Art Deco... Read More
By Sarah J.F. Braley | June 16, 2026
Austin, Texas: A Year Without a Convention Center
Austin, Texas: A Year Without a Convention Center
In the Texas capital, hotels are collaborating to provide event spaces and services, while the CVB... Read More
By Sarah J.F. Braley | June 16, 2026
Small & Boutique Meetings Heads to Annapolis, Md.
Small & Boutique Meetings Heads to Annapolis, Md.
This year's second iteration of this popular hosted-buyer event for planners booking meetings of 100... Read More
By Sarah J.F. Braley | June 10, 2026
Events Industry Mourns Passing of John Tanzella
Events Industry Mourns Passing of John Tanzella
Heartfelt tributes are pouring in for the president and CEO of the International LGBTQ+ Travel... Read More
By Sarah J.F. Braley | June 9, 2026
TikTok Launches Event-Community Hub
TikTok Launches Event-Community Hub
TikTok Pro Events, debuting in the United States, is a standalone app designed to deepen immersion in... Read More
By Sarah J.F. Braley | June 8, 2026
U.S. Travel Survey Underscores Business Value of Meetings
U.S. Travel Survey Underscores Business Value of Meetings
The association has announced a new campaign following the release of the results, aiming to shape... Read More
By Sarah J.F. Braley | June 5, 2026
Inaugural Global Policy Forum Debuts in D.C.
Inaugural Global Policy Forum Debuts in D.C.
The invitation-only event brought together global business and professional events leaders, public... Read More
By Sarah J.F. Braley | June 2, 2026
ECA Hosts Record-Setting Legislative Action Day
ECA Hosts Record-Setting Legislative Action Day
More than 220 business and events industry leaders joined the Exhibitions & Conferences Alliance for... Read More
By Sarah J.F. Braley | May 29, 2026
NCBMP Forms Strategic Partnership With Mayors' Group
NCBMP Forms Strategic Partnership With Mayors' Group
The National Coalition of Black Meeting Professionals is working with the African American Mayors... Read More
By Sarah J.F. Braley | May 28, 2026
Major Convention Center Expansion and Renovation Projects
Major Convention Center Expansion and Renovation Projects
A second hotel will be built that connects to Detroit's Huntington Place convention center, and... Read More
By Sarah J.F. Braley | May 6, 2026
More