Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

New Executive Director Announced for Visit El Paso

Veronica Castro will lead the convention and visitors bureau for the Texas city, which will host... Read More

By Sarah J.F. Braley | August 24, 2026

Jamie Murdock Appointed FICP President

Murdock, who takes up his new post on Sept. 22, joins the Financial & Insurance Conference... Read More

By Sarah J.F. Braley | August 21, 2026

Latest Small & Boutique Meetings Shines in Alabama

More than 100 meeting professionals explored a new destination, networked and made plans for new... Read More

By Sarah J.F. Braley | August 17, 2026

ETIAS Travel Authorization Program Postponed Until at Least 2027

Chaos caused by a new EU border-check system has pushed back the program, which would require visitors... Read More

By Sarah J.F. Braley | August 12, 2026

Evolving Rules of Site Selection: Where Planners Are Winning Today

Finding the right destination likely feels more challenging than ever. This session breaks down some... Read More

By Sarah J.F. Braley | August 4, 2026

MGME Acquires Key Meetings & Events

The acquisition doubles MGME's revenue and team size, combining Key's private equity and corporate... Read More

By Sarah J.F. Braley | July 28, 2026

Safety and Security for Community Events

Following this past weekend's incidents in Berlin and Seattle, where people were killed during what... Read More

By Sarah J.F. Braley | July 28, 2026

New Partnership Boosts Venue-Security Strategies

Global Awareness Professionals and the BCJ Group aim to help venue teams align their security and... Read More

By Sarah J.F. Braley | July 21, 2026

Small & Boutique Meetings Celebrated in Annapolis

Northstar's popular hosted-buyer event explored the capital of Maryland in style.... Read More

By Sarah J.F. Braley | July 17, 2026

Who Deserves Federal Funding?

The window closes July 13 for commenting on a new government proposal that aims to place hefty... Read More

By Sarah J.F. Braley | July 13, 2026