Intrado Acquires Event-Management Platform Hubb

The longtime provider of virtual and hybrid event technology aims to become an end-to-end solution by adding a meetings-management component.

Intrado Hubb Acquistion

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Intrado has acquired the event-management software company Hubb, expanding the capabilities of its Intrado Digital Media division. A provider of virtual-events solutions as well as a broader range of marketing, public relations, internal communications and investor relations tools, Intrado is now touting an end-to-end solution for events management.

Hubb, which was founded by former planner Allie Magyar, has long been marketed as a time-saving platform that helps to streamline event planning tasks. Hubb's executive team and employees will join the Intrado Digital Media team to support all existing clients and continue to drive development and innovation. Hubb founder and CEO Magyar is now chief product officer with Intrado Digital Media.

"We built the Hubb platform because we believe in the power of events to connect people, build community and drive revenue," said Magyar. "Intrado Digital Media shares our vision to develop technology that drives progress and propels the events industry forward."

Among the features offered by the Hubb platform are registration, a speaker-management portal, sponsor and exhibitor management, staffing and meeting scheduling, room and session management, abstract grading, a complete content management system and a mobile app.

"Adding Hubb to Intrado’s Digital Media business will create an innovative, efficient, next-generation, all-in-one event platform," said Ben Chodor, president of Intrado Digital Media. "Clients will have access to and benefit from a comprehensive end-to-end event-management platform to create events with unique, curated experiences supporting in-person, hybrid and virtual attendees. It will also accelerate the development of Intrado’s self-service virtual-event offering."

Developers from both Intrado and Hubb are now working to integrate the respective platforms.