Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Aligning Destination Selection With Event Objectives
Aligning Destination Selection With Event Objectives
Wed., Aug. 5,2026, 2:00 PM ETDevelop a site-selection framework that goes beyond just revisiting the... Read More
By Michael J. Shapiro | June 10, 2026
Eventbrite Owner Bending Spoons Files to Go Public
Eventbrite Owner Bending Spoons Files to Go Public
The Italian tech company, whose holdings also include Vimeo, Streamyard, AOL and many others, claims... Read More
By Michael J. Shapiro | June 8, 2026
The Hot List: 5 Things to Do in Yellowknife, Canada
The Hot List: 5 Things to Do in Yellowknife, Canada
Recommendations for before, during or after the event, hand-picked by our editors... Read More
By Michael J. Shapiro | June 1, 2026
Caesars to Be Acquired by Golden Nugget Owner Fertitta
Caesars to Be Acquired by Golden Nugget Owner Fertitta
Fertitta Entertainment, which owns the Houston Rockets and Landry's, will establish a major footprint... Read More
By Michael J. Shapiro | May 29, 2026
Orlando Tops Cvent 2026 Meeting Destinations List
Orlando Tops Cvent 2026 Meeting Destinations List
The event technology provider's annual list, based on insights from sourcing activity on its platform,... Read More
By Michael J. Shapiro | May 20, 2026
PCMA Aims to Move the Needle on Event Sustainability
PCMA Aims to Move the Needle on Event Sustainability
The association has created the Convene 4 Climate advisory board, while this year's PCMA Convening... Read More
By Michael J. Shapiro | May 14, 2026
Apollo to Acquire, Merge Questex and Emerald
Apollo to Acquire, Merge Questex and Emerald
The private equity firm will combine the B2B events, exhibition and digital engagement portfolios,... Read More
By Michael J. Shapiro | May 12, 2026
Enhancing and Measuring Event Sustainability
Enhancing and Measuring Event Sustainability
In a recent Northstar Meetings Group webinar, experts discussed key metrics and strategies for... Read More
By Michael J. Shapiro | May 8, 2026
U.S. Travel Report Finds Strong Future for Group Travel
U.S. Travel Report Finds Strong Future for Group Travel
New research released for Global Meetings Industry Day outlines the market's resilience despite... Read More
By Michael J. Shapiro | May 6, 2026
IAEE Completes Acquisition of Exhibitor Group
IAEE Completes Acquisition of Exhibitor Group
After finalizing the deal on schedule, the International Association of Exhibitions and Events... Read More
By Michael J. Shapiro | May 1, 2026
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