Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Latest Rash of Tech Layoffs Hits Bizzabo
Latest Rash of Tech Layoffs Hits Bizzabo
The event-management platform is the latest tech company whose restructuring has resulted in layoffs... Read More
By Michael J. Shapiro | September 4, 2026
San Francisco Travel Projects Growth Through 2027
San Francisco Travel Projects Growth Through 2027
The city's Visitor and Lodging Forecast shares a sunny outlook for the region, including the return of... Read More
By Michael J. Shapiro | August 28, 2026
New Ideas for Working With Convention Centers
New Ideas for Working With Convention Centers
Wed., Sept. 30, 2026, 2:00 PM ET Join us for tips on getting the most from the partnership and for... Read More
By Michael J. Shapiro | August 21, 2026
Emerald and Questex Now Operate Under New Brand
Emerald and Questex Now Operate Under New Brand
Following the acquisition and subsequent merger of both companies by Apollo Funds, they will operate... Read More
By Michael J. Shapiro | August 20, 2026
Lackluster Jobs Report Is Surprising for Hospitality
Lackluster Jobs Report Is Surprising for Hospitality
Economists expected jobs to be added in July, but last month's labor data reveals job cuts, with some... Read More
By Michael J. Shapiro | August 7, 2026
Food Safety Alert: First Cyclosporiasis-Related Deaths Reported
Food Safety Alert: First Cyclosporiasis-Related Deaths Reported
The gastrointestinal condition caused by the Cyclospora parasite in at least nine states has been... Read More
By Michael J. Shapiro | August 4, 2026
Aligning Destination Selection With Event Objectives
Aligning Destination Selection With Event Objectives
Develop a site-selection framework that goes beyond just revisiting the usual suspects.... Read More
By Michael J. Shapiro | August 3, 2026
IBTM World's Event-Tech Lineup to Feature Live AI Demo Day
IBTM World's Event-Tech Lineup to Feature Live AI Demo Day
An expanded Event Technology & Services Zone, the IBTM Ignite start-up program and the new AI... Read More
By Michael J. Shapiro | July 30, 2026
Collaborating With AI to Solve Event Challenges
Collaborating With AI to Solve Event Challenges
Join us to workshop a real-world problem by crafting an AI solution in real time.... Read More
By Michael J. Shapiro | July 23, 2026
Cvent Unveils Rebrand at Record-Setting User Conference
Cvent Unveils Rebrand at Record-Setting User Conference
The Cvent Connect event that kicked off this morning in Nashville is the largest ever, drawing nearly... Read More
By Michael J. Shapiro | July 14, 2026
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