Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Measuring the Impact of Your Event
Measuring the Impact of Your Event
Wed., Dec. 9, 2026, 2:00 PM ET Meeting success can be assessed through a wide variety of metrics, but... Read More
By Michael J. Shapiro | November 4, 2026
Can We Measure the Woo-Woo Better?
Can We Measure the Woo-Woo Better?
The way an event makes people feel is a critical element of community engagement and... Read More
By Michael J. Shapiro | October 27, 2026
Busting 5 Event-Sustainability Myths
Busting 5 Event-Sustainability Myths
In this IMEX America session, Isla CEO Anna Abdelnoor advised planners how to respond to common... Read More
By Michael J. Shapiro | October 23, 2026
#MEET4IMPACT, Gevme Launch Event-Impact Measurement Platform
#MEET4IMPACT, Gevme Launch Event-Impact Measurement Platform
The Canada-based nonprofit and the Singapore-based event technology provider have collaborated with... Read More
By Michael J. Shapiro | October 22, 2026
IMEX America Marks 15th Year With Nearly 18K Attendees
IMEX America Marks 15th Year With Nearly 18K Attendees
The largest-ever IMEX America underscored current industry optimism and focused on laying the... Read More
By Michael J. Shapiro | October 16, 2026
Redefining Luxury for Today's Events
Redefining Luxury for Today's Events
Creating unique, meaningful experiences will outweigh typical hallmarks of cost.... Read More
By Michael J. Shapiro | October 15, 2026
There's No Such Thing as Late Registration
There's No Such Thing as Late Registration
Freeman's Ken Holsinger shares highlights from the event management company’s new Trends Report, which... Read More
By Michael J. Shapiro | October 14, 2026
Bizzabo Reveals New AI Agents to Streamline Event Management
Bizzabo Reveals New AI Agents to Streamline Event Management
The event-technology platform is introducing five agents this week at IMEX America, purpose-built... Read More
By Michael J. Shapiro | October 12, 2026
Informa Acquires Clarion to Expand B2B Events Portfolio
Informa Acquires Clarion to Expand B2B Events Portfolio
The £2.24 billion (US$2.97 billion) purchase adds more than 100 live B2B events to Informa's lineup.... Read More
By Michael J. Shapiro | October 6, 2026
The Hot List: 5 Things to Do in Milwaukee
The Hot List: 5 Things to Do in Milwaukee
Recommendations for before, during or after the event, hand-picked by our editors... Read More
By Michael J. Shapiro | October 2, 2026
More