Caesars Entertainment is partnering with the Switzerland-based Event Design Collective to deliver a new certificate program based on the methodology developed by the collective. Caesars and EDCo have ambitious plans for the Event Design Certificate program, which officially kicked off a couple of weeks ago with a training course in Las Vegas: They plan to certify 1,000 meetings industry professionals, including Caesars Entertainment sales and convention services teams, as Certified Event Designers by 2022.
The three-year partnership will see the collective's immersive training and coaching program delivered to participants, in part via sponsored summits and industry events at Caesars Las Vegas properties. Dates will be announced shortly.
"It is part of our DNA at Caesars Entertainment to listen to our customers, understand their individual needs and specific goals, and to leverage our facilities and team members to help our customers achieve those goals," explained Caesars chief sales officer Michael Massari. "Partnering with Ruud Janssen and Roel Frissen, the co-founders of Event Design Collective, will continue our mission at Caesars Entertainment."
EventCanvas, the methodology developed by the Event Design Collective, helps event owners and event teams to create a common visual language that can be used to design, articulate and prototype their "event stories." A central tenet of the program maintains that the biggest challenge for most events is the lack of a common language for all stakeholders; that language must be established to realize the best event design.
The Event Design Certificate program consists of an immersive three-day training course, followed by six months of coaching for a real-life event. During the course, participants learn how to apply design thinking, guide their teams through the process and articulate the ways in which their events deliver strategic value. They collaborate with peers and then apply the concepts.
The Event Design Collective has implemented the EDC program in Europe, Canada and Asia, and they're looking to establish themselves in the United States. Caesars sees the partnership as an opportunity to further develop their planner relationships in advance of the 2020 debut of the Caesars Forum facility in Las Vegas.