EIC Releases New Guide to Meeting and Event Design

The publication is a living document that will evolve over time.

The Events Industry Council, the umbrella organization that represents more than 30 member organizations, today has released the "Meeting and Event Design Accepted Practices Guide." The publication, available here, is intended to serve as a resource and educational tool for industry professionals as they put the aggregated resources and materials into practice.

The APEX COVID-19 Business Recovery Task Force was responsible for compiling the new guide. The group was charged with aggregating and curating accepted practices across the events ecosystem, and then providing a framework for recovery and resilience as the industry adapts going forward.

The guide will be a living document that will evolve and adapt over time as new information becomes available. Among the content are these customizable tools:

  • A meeting and event decision grid
  • Guidelines and a code of conduct for pre-event, on-site and post-event
  • Meeting and event success metrics (pre- and post-vaccine)
  • Attendee communication considerations
  • A resource list


Amy Calvert, CEO of the Events Industry Council
Amy Calvert, CEO of the Events Industry Council

"We must, as individuals and organizations, take the responsibility to own the assessment and mitigation of risk, taking into account guidance from global, national, regional and local public-health officials," said Amy Calvert, CEO of the EIC. "If we do so consistently, and communicate these steps effectively, we will make considerable strides toward reestablishing trust. Trust with organizational decision-makers, event organizers, participants and all stakeholder groups is an essential element in the process of recovery and ensuring our future relevance. These materials represent a living workstream, and as new information and knowledge is gathered, we will update this guidance so that trust is renewed and reinforced." 

A webcast will be held on Friday, July 24, to discuss the new guide. Along with Calvert, the panelists will be Allison Kinsley, CMM, CMP, CED, chief meeting architect of Kinsley Meetings; Cathy Schlosberg, senior vice president of marketing for PSAV; and Liz Warwick, vice president of meeting management and event strategy for Liberty Mutual Insurance, and chair of the Meeting and Event Design work group.