IHG Launches Vignette Collection, a New Soft Hotel Brand

The global hospitality company's 17th brand will have a portfolio of independent luxury and lifestyle hotels.

Hotel X IHG Vignette
Hotel X in Brisbane, Australia

Global hospitality company IHG Hotels & Resorts has launched Vignette Collection, a soft brand consisting of independent luxury and lifestyle hotels. The first properties to be named in the collection are Hotel X, in Brisbane, Australia, and Pattaya Aquatique in Thailand.

The Vignette Collection, IHG's 17th brand, promises the owners of high-end independent hotels the opportunity to retain a distinctive identity while benefitting from the scale of IHG's sales and marketing network as well as the IHG Rewards loyalty program. Both urban and resort destination properties, from around the globe, will be part of the collection.

"Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family," said IHG CEO Keith Barr. "As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality."

Hotel X, located in the center of Brisbane's Fortitude Valley, offers luxurious facilities and a distinctive design replete with cutting-edge art, Avant Garde lighting and cityscape views. Thailand's Pattaya Aquatique, which had previously been slated to open in 2024 as part of Marriott's Autograph Collection, is being developed as part of an integrated resort destination in Pattaya. No additional information about its current timeline has been provided.

IHG expects Vignette Collection to attract more than 100 properties globally over the next 10 years. The brand will be available in the U.S. later this year, according to an IHG spokesperson.