This webinar originally took place Oct. 6, 2021.
One of the main imperatives of any meeting program is to connect with and engage your audience, wherever they may be. In this webinar, hybrid event experts will share their tips for creating events that make an impact. They discuss the importance of defining your objectives, determining how much interaction you should encourage between on-site and at-home attendees, scheduling content for a varied audience, and extending the value of that content long after the programming ends. Presenters also took questions from the audience to help with specific challenges.
Earns 1 Hour of CMP Credit
For more than 20 years, Sourabh Kothari has been building high-performing teams and award-winning products for the world's largest brands — including marketing programs at Cisco that were nominated for two Emmy awards. Over the pandemic, he had the unique opportunity to train more than 3,000 event professionals globally on digital engagement for in-person, hybrid and virtual events via PCMA's Digital Event Strategist certification course. Sourabh's current venture, Mindcurrent, uses data science and performance psychology to analyze team performance and well-being, with expert insights delivered directly via Slack and Teams based on each team's unique culture and stress factors. Before co-founding Mindcurrent, Sourabh worked at two B2B SaaS startups, one of which is now a unicorn, and the other recently went public on the New York Stock Exchange.
Cofounder and Chief Strategist, The Event Strategy Network
John Nawn is co-founder and chief strategist for The Event Strategy Network, a diverse group of trusted advisors dedicated to unleashing the full business potential of both in-person and digital events. John helps formulate and implement event marketing strategies that align with an organization’s overall strategy.
Michael J. Shapiro
Editor, News & Technology
Northstar Meeting Group
Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.