This webinar took place on June 3, 2026. Watch now.
In today’s competitive event landscape, sponsors expect more and more creative ways to get return on the dollars they spend with your event. Meaningful engagement is the selling point, along with measurable ROI and a partnership that feels mutually beneficial.
This webinar will dive into cultivating sponsor programs that attract the right partners, deliver real value and keep them coming back year after year.
Topics up for discussion include:
- Strategies for crafting compelling sponsorship packages that go beyond traditional offerings
- Best practices for nurturing long-term relationships
- Ways to demonstrate ROI through data, storytelling and post-event reporting
- Emerging trends in sponsor expectations
Earns 1 CMP Credit (1 hour)
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SPEAKERS
Jennifer D. Collins, CMP
President & CEO, JDC Events
A visionary in event curation and passionate advocate for meaningful connections, Jennifer Collins has spent more than 25 years designing experiences that drive impact, foster community and transform lives. As president and CEO of JDC Events, she specializes
in crafting purpose-driven events that strengthen your brand, fuel innovation and deliver pivotal moments that accelerate growth. An advocate for knowledge-sharing and industry evolution, Collins is the author of “Events Spark Change: A Guide to Designing
Powerful and Engaging Events.” She invests in the next generation through involvement and support of her alma mater, The American University, and holds leadership roles in industry and business organizations including the Events Industry Council,
PCMA Legacy Society (Founding Member), and Women’s Business Enterprise Council Greater DMV and Metro NY.
Ken Demith, CAE
Executive Consultant
Ken Demith, CAE, is a transformational executive and experience strategist with more than three decades of leadership across health care, technology, marketing, digital innovation and association management. In his most recent role as chief experience officer for the Heart Rhythm Society, he served on the executive leadership team and previously had responsibility for marketing, communications, media, information technology, meetings and events strategy, and other function at the organization. In this period, HRS doubled its membership, strengthened its position as the global authority in heart-rhythm care, and delivered sustained operational and financial success. Prior to HRS, Demith held executive leadership roles with Freeman, 360 Live Media, Accenture/Acquity, imc2, Blue Cross Blue Shield and Abbott Laboratories. A Certified Association Executive, he completed executive studies in Digital Marketing Strategies and AI Analysis at Northwestern University’s Kellogg School of Management, and most recently completed the Executive Presence and Influence program through The Wharton School..
MODERATOR
Sarah J.F. Braley
Managing Editor, Northstar Meetings Group
Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at
New Jersey Monthly magazine. She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.
SPONSORED BY
