A CVB Can Do That?

How destination marketing organizations can serve as planners' local experts and go-betweens.

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This session originally took place on Wednesday, October 26, 2022, 2 p.m. ET

Wouldn’t it be great to have an ally to help you source venues, help negotiate rates and dates, recommend local speakers and experts in your field and steer you to the hottest restaurants in town? Many event pros are unaware that convention & visitor bureaus can deliver these services and much more, at no cost to a group.
In this webinar, planners will learn the many ways CVBs can be your local expert and go-between. Takeaways include how they can assist with:

  • Sourcing accommodations and meeting facilities
  • Event marketing and communications
  • Offset costs/offer special deals
  • Speaker/dining/entertainment recommendations



Earns 1 Hour of CMP Credit 



darryl-diamondDarryl Diamond, CMP

Senior Meeting Manager
Talley Management Group

Darryl Diamond, CMP, is an accomplished meeting and client service professional. He has more than 15 years of experience in association, government, and military educational meeting production. At Talley Management Group, he combines this with a background in video production, creative services, and public relations to see events as more than just a room full of people. Darryl believes that events are an extension of brand and mission.

He has produced events for clients such as the Society for Maternal-Fetal Medicine, the Association of Community Cancer Centers, the American College of Rheumatology, Centers for Medicare and Medicaid Services, and MedStar Health.

alexandra-zappleAlexandra Zapple, CMP. CEM, DES

Director for Meetings and Member Experience
American Society of Nephrology

Alexandra Zapple is an experienced business event strategist who has over 15 years of experience in leading events from 10-14,000 people throughout the United States and internationally in Canada, Europe, Asia, Africa, and the Middle East. She has various planning positions at the American Society for Nephrology for seven years. She previously served as an event manager at SmithBucklin.

nathan-hermistonNathan Hermiston

Senior Vice President, Convention Sales & Service
Visit KC

Nathan Hermiston, senior vice president, convention sales & services for Visit KC, joined the CVB in June 2019. Formerly, Hermiston worked with Hilton Hotels and was senior director of sales for Meet Minneapolis prior to coming to Kansas City. He also worked at Detroit’s CVB.


lisa-grimaldi-headshotLisa Grimaldi

Editor, Incentives and Destinations
Northstar Meetings Group

Lisa Grimaldi is the editor of Incentive, overseeing all content as well as its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including its Destination Guides and newsletters.