Incentive Live

The "must-attend" incentive, loyalty and motivation event welcomes you to Mexico! The biggest trends, the biggest influencers, the biggest spenders – all come together for three highly productive days.

Please click here for Northstar’s Enhanced Safety Protocols for Live Events


Incentive Live 2022 offers a compelling agenda that makes this event a must-attend for industry professionals. In addition to one-on-one appointments with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, brand name merchandise, gift cards and tourism offices, Incentive Live presents leading industry experts providing the latest perspective on industry trends and best practices that will help take your incentive programs to the next level.  

Follow along on Instagram: #IncentiveLive

Follow along on LinkedIn: #IncentiveLive



Learn from, and be inspired by, our guest speakers, roundtable participants, and boardroom presenters who will provide targeted education specific to your needs as a meeting and incentive planner.



Connect with premier suppliers from around the world during pre-scheduled one-on-one business appointments and unique experiential activities.



All qualified buyers will be fully hosted by Northstar Meetings Group, including airfare and planned activities.



Those who are selected to attend will participate in:

  • Two productive days of pre-scheduled one-on-one meetings with global incentive suppliers including travel, brand name merchandise, and gift cards
  • Insightful educational presentations from inspiring speakers
  • Opening reception, great meals, and numerous networking opportunities with other elite buyers

    Follow along on Instagram: #IncentiveLive

    Follow along on LinkedIn: #IncentiveLive

For more information, contact, Cindy Binder at [email protected].

David Blansfield

David Blansfield

Executive Vice President & Group Publisher, Northstar Meetings Group

David Blansfield manages Northstar Travel Group’s global meetings brands and events businesses across all platforms – digital, in-person, social and print. In addition to managing the business and financial operations of the Meetings Group, David oversees all buyer/supplier relations and programs.

Jennifer Brown

Jennifer Brown

Director Incentives and Meetings, All-Inclusives, Hilton Worldwide Sales

In her 25-year hospitality career, Jennifer has been held roles on both the planner and supplier sides of the meetings industry.  Today, she leads the charge to educate and sell Hilton’s growing collection of all-inclusive properties throughout the Caribbean, Mexico and Europe.  Jennifer is very active in the incentive and meetings industry and currently serves as the vice president of communications for SITE Midwest.

Jay Clue

Jay Clue

Photographer; Founder, Dive Ninja Expeditions

Jay Clue is an award-winning underwater photographer, educator and conservationist based in Baja California Sur, Mexico. His work focuses on using tourism as a vessel to further marine conservation, research and environmental awareness through photography and creating unique ecotourism platforms with his team at Dive Ninja Expeditions. Jay’s love of oceanic wildlife and his passion for storytelling have taken him around the world documenting some of our planets most incredible marine wildlife all while inspiring a new generation of ocean defenders. His beautiful images & stories have appeared in numerous media outlets including National Geographic Traveler, Newsweek, Scuba Diving Magazine and many more.

Tiffany Cohen

Tiffany Cohen

Senior Director, Incentive Group, Opus Agency

Tiffany, the senior director, incentive group, at the Opus Agency, has more than 20 years of specialized experience in event strategy and design focusing in high-end incentive programs. 

Lupe Downing

Lupe Downing

Senior Events Manager, Quotient

Lupe has vast event-planning experience in a broad range of events and programs that include tradeshows, customer briefings, incentive programs, trainings, user conferences, webinars, speakerships, employee programs/activities and community outreach events. She is currently a senior events manager for Quotient.

Sonya Easly

Sonya Easly

Senior Manager, Meeting Planning & Field Coordination, Commercial, Mitsubishi Tanabe Pharma America

Sonya is a global meetings, event and marketing professional who has provided Fortune 500 and high-profile global organizations with leadership, marketing, execution and management for efficient and cost effective meetings, events and group travel experiences across numerous industries. One of her many responsibilities in her current role at Mitsubishi Tanabe Pharma America is planning the company’s annual President’s Club incentive travel programs for the company’s top sales representatives. 

Stephanie Harris

Stephanie Harris

President, Incentive Research Foundation

Stephanie Harris has helmed the Incentive Research Foundation since October 2019. Previously, she was executive with  American Express Meetings & Events, where she responsible for global marketing, thought leadership and event services strategy, including the design and management of the annual American Express Global Meetings Industry Forecast. Her industry experience also includes eight years as division vice president at Maritz, where she launched Travel Insight, an incentive travel research tool to determine participants' preferences.

Frank Robleto, Jr.

Frank Robleto, Jr.

Corporate Sales Manager, Royal Caribbean International.

Frank is the corporate sales manager for Royal Caribbean International and works with groups of 8 cabins – 1,500 cabins, creating unique meetings, events and incentive programs for Fortune 500 companies to small businesses. He has been in the travel industry more than 22 years, previously working for Carnival Cruise lines and Sandals and Beaches Resorts. Frank also sits on the board of directors for SITE Florida & Caribbean chapter.

Jennifer Rutledge

Jennifer Rutledge

Group & Meeting Travel Specialist, American Airlines

Jennifer plans and attends events for American Airlines Group and Meeting Travel. Prior to her role with the carrier, she held a variety of positions in the hospitality industry. She is a graduate of the University of Houston Hilton College of Global Hospitality Leadership.

Richelle Suver

Richelle Suver

Vice President Strategic Marketing, One10

Richelle Suver oversees One10's go-to-market strategy and its incentives and recognition business segments, which includes global rewards and technology development for One10’s performance improvement platforms, PerformX and Rewarding You. She has more than 25 years leadership experience in marketing and developing new business for services and technology platforms and is experienced in B2B content creation, demand generation and implementing traditional, digital and social marketing strategies to achieve business goals.

Sunday, May 1, 2022

2:00pm – 6:00pm
Registration & Gifting Lounge
6:00pm – 6:30pm
Site Tour of Hacienda del Mar Los Cabos Resort, Villas & Golf (planners only)
6:30pm – 8:30pm
Welcome Reception

Sponsored Hacienda del Mar Los Cabos Resort, Villas & Golf 

Monday, May 2, 2022

7:30am – 8:00am
Breakfast on flow
8:00am – 8:45am
Education: First Look: Incentive Trends Through 2022 and Beyond

Sponsored by Visit St. Pete/Clearwater

Presenters: David Blansfield, Executive Vice President & Group Publisher, Northstar Meetings Group; Stephanie Harris, President, Incentive Research Foundation

Incentive Live 2022 kicks off with hot-off-the-presses research from Northstar Meetings Group's Incentive Pulse Survey and the latest trends and findings from the Incentive Research Foundation. Northstar's David Blansfield and the IRF's Stephanie Harris will present this informative session filled with valuable takeaways for incentive buyers and suppliers alike.

Participants will learn:

  • How incentive travel is recovering
  • The forces shaping programs today
  • Which destinations are demand now — and what's driving their popularity
  • What new challenges planners and program owners can expect for the rest of this year and beyond
8:45am – 9:15am
Education: Exploring the World's Aquarium

Presenter: Jay Clue, founder, Dive Ninja Expeditions

Underwater photographer, storyteller, and conservationist, Jay Clue, takes us on a photographic journey to explore some of Baja's most iconic oceanic residents via his stunning images and engaging storytelling style. From sharks & whales to marlin & rays, we’ll voyage through Baja from behind Jay's lens while he shares a story of how sustainability and tourism can work hand in hand to drive positive impact.

9:30am – 12:15pm
One-on-One Appointments (10 with break at 10:45am)
12:15pm – 12:45pm
Change and Depart Lunch
1:15pm – 2:45pm
Lunch & Site Inspection
3:00pm – 6:00pm

Sponsored by Cabo Adventures & Mexico Planners

(Advance selection required)

  • Swim with dolphins
  • Luxury sail to The Arch
  • Indoor sky diving
  • Horseback riding to the beach
  • ATV excursion
7:00pm 9:30pm
Dinner in San Jose del Cabo

Sponsored by Los Cabos Tourism Board 

Tuesday, May 3, 2022

7:00am – 8:00am
Breakfast on flow
8:00am 9:20am
Education: Incentive Roundtable Deconstructed: 2022 Edition

Moderator: Lisa Grimaldi, Editor, Incentive
Are incentive programs truly back to pre-pandemic form? How are supply chains and rising costs affecting merchandise and travel? What changes are here to stay, and what's coming down the road? These are among the questions and topics incentive pros from cruise lines, hotels, third parties, corporate departments and other industry segments will candidly address in a series of brief, one-on-one discussions that will give the audience the inside edge when organizing or selling programs. Questions and comments will be encouraged!

Roundtable participants:

  • Jennifer Brown
  • Tiffany Cohen
  • Lupe Downing
  • Sonya Easly
  • Frank Robleto, Jr.
  • Jennifer Rutledge
  • Richelle Suver

9:30am – 12:15pm
One-on-One Appointments (10 with break at 10:45am)
12:15pm – 1:30pm
Departures begin

Hacienda del Mar Los Cabos Resort, Villas & Golf
Carretera Transpeninsular Km 10.5 CSL-SJC
Lote D Cabo del Sol, 23450 Cabo San Lucas, B.C.S., Mexico


Buyers: We will make your reservations for you.

You will receive information as the event approaches to book your accommodations.

Advisory Notice Regarding Outside Solicitations

Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.

Here are the companies and their representatives that we have been made aware of: 

  • ExpoSite
  • CBS International
  • Corporate Booking Services
  • EHRS
  • Exhibition Housing Services
  • Global Housing Corporation
  • World Wide Travel

Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group.

Individual Package

EXHIBITORS - Limited Availability (fee for additional suppliers)

  • One 6' table for pre-scheduled one-on-one appointments
  • Experiential networking activities, off-site functions and meals
Enterprise Package

SPONSORSHIPS - Limited Availability

Sponsorship packages are available, including receptions, education, keycards, room drops and much more.

Exhibitor Package Rates & Premium Sponsorship Opportunities

For exhibitor package rates and premium sponsorship opportunities, please contact Shalise DeMott.

Request Info Incentive Live

2022 Exhibitors

  • 'Alohilani Resort Waikiki Beach
  • American Airlines
  • AMR Collection
  • Amstar DMC
  • Aruba Convention Bureau
  • Atlantis Bahamas
  • Budapest Marriott Hotel
  • Cabo Adventures
  • Cayman Islands Department of Tourism
  • Club Med
  • Corazon Cabo Resort & Spa
  • Czech Tourism
  • Destination Canada
  • Discover Coronado: Hotel Del, Loews Coronado, Coronado Marriott, Glorietta Bay Inn
  • Discover Puerto Rico
  • Essential Bodywear
  • Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa
  • Hacienda del Mar Los Cabos Resort, Villas & Golf
  • Hilton All-Inclusive Resorts
  • Hilton Prague Old Town
  • Hungarian Tourism Agency/Visit Hungary
  • Hungarian DMCs
  • IBEROSTAR Hotels & Resorts
  • Israel Tourism
  • Los Cabos Tourism Board
  • MABEUSZ (Hungarian Incoming Professionals Association)
  • Margaritaville Beach Resort Nassau
  • Marriott Puerto Vallarta Resort & Spa
  • Maui Jim Sunglasses
  • MC&A
  • Meeting Incentive Experts DMC
  • Mexico Planners DMC
  • MGM Resorts International
  • Monaco Convention Bureau
  • NCL, Oceania & Regent Seven Seas Cruise Lines
  • NH Hotel Group part of Minor Hotels
  • Nobu Hotel Los Cabos
  • OPAL Collection
  • Palace Resorts
  • Polish Tourism Organization
  • Prague Convention Bureau
  • Québec City Business Destination (CVB)
  • Rentyl Resorts
  • Resorts World Las Vegas
  • Royal Caribbean International
  • Sandals & Beaches Resorts
  • Silversea Cruises
  • Singapore Tourism Board
  • Sol Group - Melia
  • Sonoma County Tourism
  • Stein Eriksen Lodge
  • Taiwan
  • The Cape, A Thompson Hotel
  • The Vinoy Renaissance St. Pete
  • Tourism New Zealand
  • Tropical Incentives DMC
  • Trump Hotels & Resorts
  • Visit Newport Beach
  • Visit Park City, Utah
  • Visit St. Pete/Clearwater
  • W Punta de Mita
  • Waldorf Astoria Los Cabos Pedregal
  • Westin Puerto Vallarta Resort & Spa
  • Windstar Cruises


Buyers Contact:

Cindy Binder

Director of Buyer Development

[email protected]

Suppliers Contact:

Shalise DeMott

Vice President of Sales

[email protected]

Event Logistics Contact:

Angela Cox

Senior Director of Meetings & Events

[email protected]