This event took place live on July 21, 2021
As organizations take a closer look at their budgets, their incentive programs are one line item that they will want to leave untouched — or, more likely, increase. In this interactive webcast, thought leaders will share their insights about why reward and recognition programs are more important now than ever, and how to make that case to your organization's decision makers.
Participants will learn how to:
- Demonstrate the value of incentive programs to the C-suite
- Expand the impact of an incentive trip — before, during and after
- Design a program that delivers the greatest benefit to attendees
And read a preview column from the One10 team about how to design incentive travel programs in challenging times.
Earns 1 Hour of CMP Credit
Richelle Taylor, PMC
Vice President Strategic Marketing
Richelle Taylor oversees One10's go-to-market strategy and its incentives and recognition business segments, which includes global rewards and technology development for One10’s performance improvement platforms, PerformX and Rewarding You. She has more than 25 years leadership experience in marketing and developing new business for services and technology platforms and is experienced in B2B content creation, demand generation and implementing traditional, digital and social marketing strategies to achieve business goals.
Vice President, Travel and Events
Barb Ward is known in the events industry for her tenacity and passion to continually exceed client expectations by assembling and coaching teams that are the “best in the business”. Barb has more than 24 years in the industry and has held leadership positions with One10 and the company’s predecessors for more than a decade. She also held positions in sales and leadership expertise with a number of travel and event companies.
Editor, Incentives & Destinations
Northstar Meetings Group
Lisa Grimaldi is the editor of Incentive, overseeing all content as well as its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including its Destination Guides and newsletters.