Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Meeting Planner Salary Survey 2024
Meeting Planner Salary Survey 2024
Northstar's exclusive research reveals planners' pay, job satisfaction, chief concerns, long-range... Read More
By Sarah J.F. Braley | October 3, 2024
Dallas Judge Denies Texas AG's Suit Over State Fair Gun Ban
Dallas Judge Denies Texas AG's Suit Over State Fair Gun Ban
The attorney general's action raises questions about meeting organizers' rights to set gun policies... Read More
By Sarah J.F. Braley | September 19, 2024
New York City August Meetings Growth Anchored by U.S. Open
New York City August Meetings Growth Anchored by U.S. Open
Las Vegas led the top 25 markets in meetings volume growth for the month, according to Knowland,... Read More
By Sarah J.F. Braley | September 16, 2024
Breaking the $100K Ceiling: Insights From the 2024 Meeting Planner Salary Survey
Breaking the $100K Ceiling: Insights From the 2024 Meeting Planner Salary Survey
Join us as we explore the groundbreaking results of the 2024 Northstar Meetings... Read More
By Sarah J.F. Braley | September 16, 2024
New ASAE Research Shows the Buying Power of Associations
New ASAE Research Shows the Buying Power of Associations
This sector of the meetings and events industry supports 1.1 million jobs and provides $71.4 billion... Read More
By Sarah J.F. Braley | August 13, 2024
Human Traffickers Arrested at San Diego Comic-Con
Human Traffickers Arrested at San Diego Comic-Con
An undercover sting operation led to 14 arrests and the rescue of 10 victims. Here's how event... Read More
By Lizzie Wilcox & Sarah J.F. Braley | August 2, 2024
2024 Global Business Travel Industry to Hit Record $1.48T
2024 Global Business Travel Industry to Hit Record $1.48T
Boosted by economic stability, pent-up demand and recovery momentum, spending is projected to surpass... Read More
By Sarah J.F. Braley | July 23, 2024
Sports Tourism Is Driving Las Vegas Meetings Growth
Sports Tourism Is Driving Las Vegas Meetings Growth
The home of the most recent Super Bowl saw a 22.2 percent year-over-year increase in meetings volume,... Read More
By Sarah J.F. Braley | July 17, 2024
Ratcliffe to Step Down as Explore St. Louis CVB Chief
Ratcliffe to Step Down as Explore St. Louis CVB Chief
The veteran convention and visitors bureau executive had been scheduled to retire when her contract... Read More
By Sarah J.F. Braley | July 9, 2024
David DuBois Retires From the Exhibitor Group
David DuBois Retires From the Exhibitor Group
The former president and CEO of the International Association of Exhibitions and Events became... Read More
By Sarah J.F. Braley & Elise Schoening | July 1, 2024
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