Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Sports Tourism Is Driving Las Vegas Meetings Growth
Sports Tourism Is Driving Las Vegas Meetings Growth
The home of the most recent Super Bowl saw a 22.2 percent year-over-year increase in meetings volume,... Read More
By Sarah J.F. Braley | July 17, 2024
Ratcliffe to Step Down as Explore St. Louis CVB Chief
Ratcliffe to Step Down as Explore St. Louis CVB Chief
The veteran convention and visitors bureau executive had been scheduled to retire when her contract... Read More
By Sarah J.F. Braley | July 9, 2024
David DuBois Retires From the Exhibitor Group
David DuBois Retires From the Exhibitor Group
The former president and CEO of the International Association of Exhibitions and Events became... Read More
By Sarah J.F. Braley & Elise Schoening | July 1, 2024
Trends in Hotel Contracts
Trends in Hotel Contracts
Attorney Jonathan T. Howe discusses issues making negotiations so difficult and takes planners'... Read More
By Sarah J.F. Braley | June 20, 2024
Evolving Trends in Corporate Social Responsibility
Evolving Trends in Corporate Social Responsibility
Wed., Aug. 21, 2024, 2:00 PM ETThis webinar will provide ideas and strategies for making a difference... Read More
By Sarah J.F. Braley | June 12, 2024
Taking Action Toward Sustainable Meetings
Taking Action Toward Sustainable Meetings
Why wait for a mandate? Planners have the power to make better decisions for the environment.... Read More
By Sarah J.F. Braley | June 11, 2024
7 Essential Steps for Creating the Perfect Event RFP
7 Essential Steps for Creating the Perfect Event RFP
This checklist offers a clear framework and dozens of suggestions for requests for proposals —... Read More
By Sarah J.F. Braley | May 30, 2024
Tourism Diversity Matters Announces Interim CEO
Tourism Diversity Matters Announces Interim CEO
DEI expert and author Hattie Hill, a longtime DEI voice in the business world, is taking over after... Read More
By Sarah J.F. Braley | May 8, 2024
Incentive Reward Veteran Joins Global Gifting
Incentive Reward Veteran Joins Global Gifting
After two decades with Maui Jim, Brett Hatch takes on a new role as senior vice president of business... Read More
By Sarah J.F. Braley | May 7, 2024
Fostering a Culture of Belonging at Your Events
Fostering a Culture of Belonging at Your Events
At Northstar's Small & Boutique Meetings, diversity strategist Curtis Hill showed how making all... Read More
By Sarah J.F. Braley | May 6, 2024
More