
This webinar took place on January 29, 2025.
As global awareness of environmental impacts grows, the events industry is adapting to the demand for sustainable practices. Join us to explore the latest trends and strategies for accelerating green initiatives at events in 2025. We'll cover topics such
as reducing carbon footprints, conserving resources, effective waste management, responsible purchasing and more.
Earns 1 hour of CMP credit
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SPEAKERS

Shawna McKinley
Teacher, writer, researcher and consultant
Shawna McKinley is a teacher, writer, researcher and consultant with more than two decades spent furthering learning and action on how to travel and plan events in a time of climate change. She has led event sustainability-strategy development for Fortune
500 companies, intergovernmental agencies, nonprofit associations and event production agencies. She also facilitates classes in sustainable event management and ethics at the British Columbia Institute of Technology in Vancouver, British Columbia.

Brianna Treat
Director of Sustainability
Climate Pledge Arena and the Seattle Kraken
Brianna has more than a decade’s experience in sustainability, ranging from large-scale waste-reduction projects to ESG reporting, green-building certifications and carbon accounting. Over the last three years she has taken those skillsets and applied them to the intersection of sports and sustainability at the Climate Pledge Arena in Seattle and the city’s NHL team, the Seattle Kraken.
MODERATOR

Sarah J.F. Braley
Managing Editor
Northstar Meetings Group
Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at
New Jersey Monthly magazine.
She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.
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