Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Louisville Tourism and Hotel Distil to Host Small & Boutique Meetings
Louisville Tourism and Hotel Distil to Host Small & Boutique Meetings
The summer edition of Small & Boutique Meetings — Northstar's premiere hosted-buyer event designed for... Read More
By Sarah J.F. Braley | April 16, 2024
Three Austin Hotels Team Up to Make Booking Meetings Easier
Three Austin Hotels Team Up to Make Booking Meetings Easier
The new collection has been created to draw events to the Texas capital while the city's convention... Read More
By Sarah J.F. Braley | April 16, 2024
New Survey: 67% of Hotels Report Staffing Shortages
New Survey: 67% of Hotels Report Staffing Shortages
The study comes from the American Hotel & Lodging Association, which is calling on Congress to enact... Read More
By Sarah J.F. Braley | February 5, 2024
8 Luxury Camping Retreats Incentive Winners Will Love
8 Luxury Camping Retreats Incentive Winners Will Love
For adventurous groups who prize the outdoors, these upscale getaways are the perfect reward.... Read More
By Sarah J.F. Braley | February 2, 2024
On Location: Visiting New Hotels and Venues in Portland, Ore.
On Location: Visiting New Hotels and Venues in Portland, Ore.
A Ritz-Carlton hotel opened in the heart of the Rose City's downtown, the airport is getting a new... Read More
By Sarah J.F. Braley | January 11, 2024
Holiday Cocktails and Mocktails for Meetings
Holiday Cocktails and Mocktails for Meetings
These signature libations will make a year-end event even more special.... Read More
By Sarah J.F. Braley | December 4, 2023
Mets Owner Unveils $8B Plan for NYC Casino
Mets Owner Unveils $8B Plan for NYC Casino
Steve Cohen's proposal is one of several vying for three casino licenses up for grabs in New York... Read More
By Sarah J.F. Braley | November 7, 2023
F&B Trends for 2024
F&B Trends for 2024
Wed., December 6, 2023, 2 p.m. ET... Read More
By Sarah J.F. Braley | November 6, 2023
State Department Issues Worldwide Caution for U.S. Travelers
State Department Issues Worldwide Caution for U.S. Travelers
The advice comes amidst the rise in global tensions and the potential for terrorist attacks,... Read More
By Sarah J.F. Braley | October 20, 2023
Bucket-List Australian Incentives
Bucket-List Australian Incentives
Give winners a taste of fun Down Under with urban and island adventures.... Read More
By Sarah J.F. Braley | October 10, 2023
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