Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Trends in Hotel Contracts

Attorney Jonathan T. Howe discusses issues making negotiations so difficult and takes planners'... Read More

By Sarah J.F. Braley | June 20, 2024

Evolving Trends in Corporate Social Responsibility

Wed., Aug. 21, 2024, 2:00 PM ETThis webinar will provide ideas and strategies for making a difference... Read More

By Sarah J.F. Braley | June 12, 2024

Taking Action Toward Sustainable Meetings

Why wait for a mandate? Planners have the power to make better decisions for the environment.... Read More

By Sarah J.F. Braley | June 11, 2024

7 Essential Steps for Creating the Perfect Event RFP

This checklist offers a clear framework and dozens of suggestions for requests for proposals —... Read More

By Sarah J.F. Braley | May 30, 2024

Tourism Diversity Matters Announces Interim CEO

DEI expert and author Hattie Hill, a longtime DEI voice in the business world, is taking over after... Read More

By Sarah J.F. Braley | May 8, 2024

Incentive Reward Veteran Joins Global Gifting

After two decades with Maui Jim, Brett Hatch takes on a new role as senior vice president of business... Read More

By Sarah J.F. Braley | May 7, 2024

Fostering a Culture of Belonging at Your Events

At Northstar's Small & Boutique Meetings, diversity strategist Curtis Hill showed how making all... Read More

By Sarah J.F. Braley | May 6, 2024

Louisville Tourism and Hotel Distil to Host Small & Boutique Meetings

The summer edition of Small & Boutique Meetings — Northstar's premiere hosted-buyer event designed for... Read More

By Sarah J.F. Braley | April 16, 2024

Three Austin Hotels Team Up to Make Booking Meetings Easier

The new collection has been created to draw events to the Texas capital while the city's convention... Read More

By Sarah J.F. Braley | April 16, 2024

New Survey: 67% of Hotels Report Staffing Shortages

The study comes from the American Hotel & Lodging Association, which is calling on Congress to enact... Read More

By Sarah J.F. Braley | February 5, 2024