Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Burlington Shines at Small Meetings Event
Burlington Shines at Small Meetings Event
Northstar Meetings Group's Small & Boutique Meetings – Spring, held in Vermont's largest city June... Read More
By Sarah J.F. Braley | June 27, 2025
Northstar's Independent Planner Event Heads to Arizona
Northstar's Independent Planner Event Heads to Arizona
The 2026 edition of the hosted-buyer IPEC conference takes place Feb. 4-6 at the Gila River Resorts &... Read More
By Sarah J.F. Braley | June 4, 2025
San Antonio CVB Names New President
San Antonio CVB Names New President
The destination marketing organization hired from within, promoting former executive vice president... Read More
By Sarah J.F. Braley | June 2, 2025
Incorporating Sustainability Into Your RFPs
Incorporating Sustainability Into Your RFPs
In this 30-minute CMP session, learn how to make your meetings greener and more sustainable through... Read More
By Sarah J.F. Braley | May 30, 2025
Building Your Meeting Around Your Destination
Building Your Meeting Around Your Destination
Join us as we explore how to design meetings that are rooted in the local culture.... Read More
By Sarah J.F. Braley | May 9, 2025
On Location: Meeting in the Dallas Arts District
On Location: Meeting in the Dallas Arts District
Here's where groups can meet, eat and stay for events in this downtown Dallas neighborhood.  ... Read More
By Sarah J.F. Braley | May 6, 2025
Navigating Shifts and Challenges for Incentive Programs
Navigating Shifts and Challenges for Incentive Programs
Industry experts discuss how incentive professionals are handling 2025's many economic and social... Read More
By Sarah J.F. Braley | May 2, 2025
President and CEO Leaves Visit San Antonio
President and CEO Leaves Visit San Antonio
Marc Anderson had been in charge at the city's convention and visitors bureau for four years, helping... Read More
By Sarah J.F. Braley | April 29, 2025
Amex GBT Launches Sustainability Tool for Corporate Travel
Amex GBT Launches Sustainability Tool for Corporate Travel
Customers of its Egencia travel management platform now can access customized recommendations to help... Read More
By Sarah J.F. Braley | April 23, 2025
Small & Boutique Meetings Event to Promote Design, Wellness
Small & Boutique Meetings Event to Promote Design, Wellness
The Pendry in Park City, Utah, will host one of two highly anticipated Northstar Small & Boutique... Read More
By Sarah J.F. Braley | April 15, 2025
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