Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Events Industry Council Releases Updated CMP Exam
Events Industry Council Releases Updated CMP Exam
Among the changes for industry members pursuing or renewing their Certified Meeting Professional... Read More
By Sarah J.F. Braley | August 19, 2025
New Opal Sol Resort Shimmers for Luxury & Wellness Meetings
New Opal Sol Resort Shimmers for Luxury & Wellness Meetings
Northstar's top-notch event took place in Clearwater, Fla., at the end of July, gathering 115 hosted... Read More
By Sarah J.F. Braley | August 8, 2025
Visit Florida Announces New President and CEO
Visit Florida Announces New President and CEO
Bryan Griffin comes to the destination marketing organization from a leading role in the governor's... Read More
By Sarah J.F. Braley | July 25, 2025
A Deep Dive Into Attrition and Cancellation
A Deep Dive Into Attrition and Cancellation
Join Northstar's longtime legal expert in a discussion of how current events are affecting these... Read More
By Sarah J.F. Braley | July 21, 2025
Meeting Planners: Get to Know Your Event Venue's Chef
Meeting Planners: Get to Know Your Event Venue's Chef
Starting a conversation with the kitchen before you even sign meetings contracts can create inspiring... Read More
By Sarah J.F. Braley | July 14, 2025
U.S. Travel Calls for Restoration of Brand USA Funding
U.S. Travel Calls for Restoration of Brand USA Funding
Still, the association applauds several travel-related elements of the federal-funding bill that was... Read More
By Sarah J.F. Braley | July 7, 2025
Creating Memorable F&B Experiences on Any Budget
Creating Memorable F&B Experiences on Any Budget
Join our experts for this lively discussion on smart strategies for creating memorable and... Read More
By Sarah J.F. Braley | July 1, 2025
Burlington Shines at Small Meetings Event
Burlington Shines at Small Meetings Event
Northstar Meetings Group's Small & Boutique Meetings – Spring, held in Vermont's largest city June... Read More
By Sarah J.F. Braley | June 27, 2025
Northstar's Independent Planner Event Heads to Arizona
Northstar's Independent Planner Event Heads to Arizona
The 2026 edition of the hosted-buyer IPEC conference takes place Feb. 4-6 at the Gila River Resorts &... Read More
By Sarah J.F. Braley | June 4, 2025
San Antonio CVB Names New President
San Antonio CVB Names New President
The destination marketing organization hired from within, promoting former executive vice president... Read More
By Sarah J.F. Braley | June 2, 2025
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