Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Sundance Film Festival to Move to Boulder, Colo.
Sundance Film Festival to Move to Boulder, Colo.
The event for independent filmmakers has outgrown Park City, Utah, which has hosted the forum since... Read More
By Sarah J.F. Braley | March 28, 2025
Encourage Event Attendees to Try a Digital Detox
Encourage Event Attendees to Try a Digital Detox
During your conference, help meeting participants put away their phones and live in the moment.... Read More
By Sarah J.F. Braley | March 20, 2025
Amex GBT and Concur Travel Create New Hotel Marketplace
Amex GBT and Concur Travel Create New Hotel Marketplace
The new technology and content partnership for business travel aims to deliver the best value, choice... Read More
By Sarah J.F. Braley | March 20, 2025
World's Most Expensive Cities for Business Travel
World's Most Expensive Cities for Business Travel
Rome and New York City are the priciest destinations around the globe, according to a new report. Here... Read More
By Sarah J.F. Braley & Michael J. Shapiro | February 26, 2025
Common Meeting Planning Mistakes — and How to Avoid Them
Common Meeting Planning Mistakes — and How to Avoid Them
Watch out for red flags and surprisingly frequent pitfalls that detract from otherwise effective... Read More
By Sarah J.F. Braley | February 21, 2025
U.S. Travel Calls for Easier International Inbound Travel
U.S. Travel Calls for Easier International Inbound Travel
With high-profile, global events such as the World Cup and two Olympics on the horizon, a new report... Read More
By Sarah J.F. Braley | February 19, 2025
Legislative Action Day Planned for Exhibitions & Conferences
Legislative Action Day Planned for Exhibitions & Conferences
The event will bring industry leaders to Washington, D.C., on May 29 to meet with officials and... Read More
By Sarah J.F. Braley | February 6, 2025
New Event Venues Abound in Colorado Springs
New Event Venues Abound in Colorado Springs
A visit to Colorado's second-largest city reveals two new hotels, a soccer stadium, a live-music venue... Read More
By Sarah J.F. Braley | February 4, 2025
Two New Marriott Collections Ease Event Bookings
Two New Marriott Collections Ease Event Bookings
A 10-hotel set in Austin and a group of three properties in Dallas simplify the planning process.... Read More
By Sarah J.F. Braley | December 17, 2024
A Big Texas Welcome for Destination Southwest Event
A Big Texas Welcome for Destination Southwest Event
Northstar's annual hosted-buyer meeting, held at the Woodlands Resort, welcomed 100 planners and... Read More
By Sarah J.F. Braley | December 17, 2024
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