Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Current Challenges for Meeting Planners in Hotel Negotiations
Current Challenges for Meeting Planners in Hotel Negotiations
Both planners and venue representatives are navigating a changed and challenging negotiating... Read More
By Sarah J.F. Braley | April 5, 2023
Exhibitors Now Exempt From Revision to Kentucky's Sales Tax
Exhibitors Now Exempt From Revision to Kentucky's Sales Tax
The new language that added the 6 percent sales tax to meeting space rental accidentally allowed the... Read More
By Sarah J.F. Braley | March 31, 2023
U.S. Executives Say Face-to-Face Meetings Grow Revenue
U.S. Executives Say Face-to-Face Meetings Grow Revenue
According to Oxford Economics research, every dollar U.S. companies spend on business travel yields a... Read More
By Sarah J.F. Braley | March 29, 2023
Hyatt to Expand Footprint in Mexico Across Hotel Brands
Newly signed hotels will grow Hyatt’s leisure, lifestyle, luxury and all-inclusive offerings in many... Read More
By Sarah J.F. Braley | March 29, 2023
Marriott to Expand China Portfolio This Year
Marriott to Expand China Portfolio This Year
The hospitality giant expects to add 12,000 rooms across 47 hotels in 2023, for a total of more than... Read More
By Sarah J.F. Braley | March 28, 2023
Food Donation Now Easier Under New Federal Law
Food Donation Now Easier Under New Federal Law
The Food Donation Improvement Act, signed into law in January, expands liability protections for event... Read More
By Sarah J.F. Braley | February 28, 2023
Solid Connections Forged During Destination Texas
Solid Connections Forged During Destination Texas
The Northstar Meetings Group event welcomed more than 60 planners and suppliers to Fort Worth's... Read More
By Sarah J.F. Braley | December 14, 2022
Travel Industry Poised to Grow in a Recession
Travel Industry Poised to Grow in a Recession
Tourism Economics president Adam Sacks says current conditions bode well for the industry for 2023.... Read More
By Sarah J.F. Braley | December 7, 2022
Casino Del Sol Destination West in AZ
Destination West in Arizona Explored 2023 Meetings Industry Challenges
The Northstar Meetings Group event welcomed more than 70 planners and suppliers in Tucson, Ariz.... Read More
By Sarah J.F. Braley | November 14, 2022
Madrid Temple of Debod
Madrid
Learn why you should host your next international meeting in the Spanish capital.... Read More
By Sarah J.F. Braley | November 11, 2022
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