Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Rare Tropical Storm Causes Havoc in California and Southwest

More than 1,000 flights were canceled, 911 services were disrupted in Greater Palm Springs, and more... Read More

By Sarah J.F. Braley | August 21, 2023

6 Tips for Embracing Event Design

Apply these strategies to help your organization truly connect with participants at your meetings.... Read More

By Sarah J.F. Braley | August 9, 2023

Exhibitions Industry Veteran David DuBois to Leave IAEE

The association's leader will take on an executive position with a marketing and media company.... Read More

By Sarah J.F. Braley | July 12, 2023

PRA Acquires Hawaii-Based Weil & Associates

The destination management company now will be known as PRA Hawai'i.... Read More

By Sarah J.F. Braley | June 1, 2023

Event Design and Engagement Featured at Destination West

Northstar Meetings Group's latest event welcomed more than 120 planners and suppliers to the Sheraton... Read More

By Sarah J.F. Braley | May 19, 2023

New Omni PGA Frisco Resort Debuts

The 500-room Texas hotel features 10 four-bedroom golf villas and more than 127,000 square feet of... Read More

By Sarah J.F. Braley | May 12, 2023

On Location: San Antonio Enhances Its Event Spaces

The Alamo's facelift continues, new convention center features are planned, and a host of fine-dining... Read More

By Sarah J.F. Braley | May 2, 2023

Portland, Ore.

Opening this summer is the Ritz-Carlton, Portland.... Read More

By Sarah J.F. Braley | April 12, 2023

Current Challenges for Meeting Planners in Hotel Negotiations

Both planners and venue representatives are navigating a changed and challenging negotiating... Read More

By Sarah J.F. Braley | April 5, 2023

Exhibitors Now Exempt From Revision to Kentucky's Sales Tax

The new language that added the 6 percent sales tax to meeting space rental accidentally allowed the... Read More

By Sarah J.F. Braley | March 31, 2023