Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Technology-Inspired Cocktails for Upcoming Special Events
Technology-Inspired Cocktails for Upcoming Special Events
Futurist Scott Steinberg and food-and-drink author Jeanette Hurt have created a booklet of recipes for... Read More
By Sarah J.F. Braley | November 8, 2022
Crafting Unique Experiences for Groups
Crafting Unique Experiences for Groups
Wed., Feb. 22, 2023, 2 p.m. ET... Read More
By Sarah J.F. Braley | October 25, 2022
Diversity Inclusion
EIC Releases Study on DEI in the Global Events Industry
The survey shows widespread dissatisfaction among event professionals, particularly minority groups... Read More
By Sarah J.F. Braley | October 12, 2022
Event Contract Conundrums
Event Contract Conundrums
The stressful state of hotel agreement negotiations calls for clear contract language that both... Read More
By Sarah J.F. Braley | October 4, 2022
fort worth convention center exterior
Architect Chosen for Expansion of the Fort Worth Convention Center
The project will add about 200,000 square feet of function space and a spot for a new headquarters... Read More
By Sarah J.F. Braley | September 20, 2022
Yoga-Lodge-at-Blue-Sky
Taking Events Outside of Downtown Park City
Head east from the Utah town to find a host of event venues with spectacular views.... Read More
By Sarah J.F. Braley | August 15, 2022
STR Tourism economics US hotel forecast 8-22a
Increased Average Daily Rate Drives New Hotel Industry Forecast
STR and Tourism Economics also said occupancy numbers will not be as strong as predicted previously.... Read More
By Sarah J.F. Braley | August 11, 2022
Personalizing the All-Inclusive Meeting Experience
Personalizing the All-Inclusive Meeting Experience
Wed., August 31, 2022, 2 p.m. ET... Read More
By Sarah J.F. Braley | August 10, 2022
Seven Tips for Planning Successful Corporate Retreats
Seven Tips for Planning Successful Corporate Retreats
Taking small groups to remote locations will help get business back on track.... Read More
By Sarah J.F. Braley & Lizzie Wilcox | August 4, 2022
Brian-Stevens-ConferenceDirect-CEO
Third-Party Event-Planning Firms Want You
The meetings and site-selection powerhouses came into 2022 with plenty of business and jobs to fill.... Read More
By Sarah J.F. Braley | August 3, 2022
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