Santa Barbara’s Boutique Delights for Meetings

The “American Riviera” boasts stunning landscapes and brand-new group venues.

Santa Barbara offers groups a boutique experience with world-class meetings offerings. From oceanfront resorts to hundreds of wineries to unbeatable outdoor activities, this California gem charms meeting attendees of all interests. 

In this Vision Video, Kathy Janega-Dykes, president and CEO of Visit Santa Barbara, shares what makes this destination an ideal option for groups seeking a truly Californian experience. She discusses its perennial appeal as well as new offerings — from expanding hotel inventory to new airlift to and from the Santa Barbara Airport — that makes this a great time for groups to visit the American Riviera. She also shares how this destination is playing a key part in Visit California’s Meet What’s Possible campaign. 

Watch the video above to learn more.