Ask the Expert: "How Do I Develop and Grow My Audience?"

Watch Warren Pickett's insights for expanding your target attendees beyond the usual suspects.

As part of our ongoing Ask the Expert program, a meeting planner submitted the question:

"I feel like I'm getting the same people at my events time after time. How do I develop and grow my audience?"

To get an answer, we reached out to Warren Pickett, co-founder of Event Foundry. He shared the insights in the video above, touching on the importance of developing audience personas and understanding where your target attendees get their information.

Watch the video above to learn Warren's answer, and visit our Ask the Experts hub to see more expert tips from Warren and other experts on pressing event-planning topics.

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