Ask the Expert: "What Metrics Are Most Important for Tracking an Event's Success?"

Warren Pickett discusses what numbers are key for planners.

As part of our ongoing Ask the Expert program, a meeting planner submitted the question:

"What are your most important metrics to track for a customer-facing event?"

To get an answer, we reached out to Warren Pickett, co-founder of Event Foundry. He explains how thinking through the attendee journey can help to determine these measurements and the most effective ways to track its impact.

Watch the video above to learn Warren's answer, and visit our Ask the Experts hub to see more expert tips from Warren and other experts on pressing event-planning topics.

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