It has become widely accepted that diversity is good for business. As recent research from consultancy McKinsey & Company finds, organizations with high levels of racial, ethnic and gender diversity tend to report stronger financial returns than companies with less variety. This logic extends to meetings, where creating a welcoming program for a wide range of attendees can boost attendance and engagement.
But creating an inclusive event, just like an inclusive organization, does not happen by accident. It takes work and a carefully considered strategy based on research and a sensitivity to human behavior. That's where Melissa Majors comes in. The CEO of Dallas-based Melissa Majors Consulting, she works with organizations to develop an approach that fosters genuine inclusion and creates bottom-line benefits.
Sponsored by American Airlines, on this episode of Eventful: The Podcast for Meeting Professionals, we speak with Majors about how to effectively make one's events more inclusive — not just in terms of race and gender, but also touching on generation, personality and numerous other areas.
Among the insights discussed in this episode of Eventful:
- Why attendees need to see themselves in your marketing material
- How organizations that have diverse decision-making teams are outpacing those that don't
- Which type of group is proven most likely to feel excluded at events
- How attendee surveys can be key tools in ensuring all guests feel welcome and engaged
Listen now and subscribe on iTunes, Spotify, Stitcher, Google Podcasts, Anchor and anywhere else you listen to podcasts.
This episode is sponsored by American Airlines.