A destination marketing organization is a valuable partner for planning any event, from large-scale conventions to intimate executive retreats. But while event strategists are familiar with DMOs, they often overlook many of the benefits they can provide or neglect to get the greatest value out of their services. This course walks planners through how to most effectively partner with destination organizations, from the earliest stages of site selection and planning, to building a compelling program, attracting attendees through to delivering an unforgettable event.
Developed by Emily Scheiderer, Destinations International’s director of education, sales and services, this course provides a comprehensive guide to leveraging destination partners. It is organized into five chapters, each featuring a main video lesson and a summary of key tips and takeaways from Destinations International’s leadership, as well as an optional sponsor lesson providing examples of destination partners in action.
This no-cost series can be reviewed at your own pace, on-demand, saving your progress as you go. At the end, you will take a quiz on what you’ve learned to receive a certificate of completion for CMP credits.
Created in partnership with
Who is this for?
- Meeting planners
- Event marketers
- Producers of events, conferences and meetings
What you'll learn:
- Partnering with Destination Organizations on Your Business Event Strategy
- The Destination Organization and Community Connection
- Building a Content-Rich Meeting: Tapping Local Intellectual Capital
- Driving Your Attendance and Marketing Value
- Community Welcome: Creating a Sense of Belonging
Course details:
5 lessons
5 tips and takeaways summaries
10-question quiz
1.5 hours
Earns 1.5 CMP Credits
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Instructors
Emily Scheiderer, Director of Education, Sales, and Services; and Don Welsh, President and CEO of Destinations International.jpg?tr=w-920%2Cfo-auto "Greg Morris, Vice President of Meetings & Events; and Gretchen Hall, CDME, Chief Operating Officer for Destinations International")
Greg Morris, Vice President of Meetings & Events; and Gretchen Hall, CDME, Chief Operating Officer for Destinations International
Gathan Borden, SVP of Marketing & Communications; and Caitlyn Blizzard, CDME, VP of Communications for Destinations International
Sophia Hyder Hock, Chief Diversity Officer; and Jane Cunningham, Director of European Engagement for Destinations InternationalLesson Sponsors
Each lesson in this course also features a tailored lesson from a DMO sponsor, providing insights and best practices from the perspective of the destination partner. Featured sponsors are:
Enroll now in this course on the DMO Value Proposition. And visit the Northstar Learning Academy for details about all of our on-demand education offerings.