Maximizing Your Meeting's ROI

This course introduces planners to strategies for getting the greatest amount of value from an event for themselves, their organizations, and their attendees. Instructors will discuss monetization opportunities for a variety of gatherings, how to handle spending decisions, and creative ways to extend an event’s value. They delve into how to use technology to expand an event’s impact without breaking the bank, and ways to leverage content to extend interactions with attendees before, during, and after the meeting. 

This series of lessons can be reviewed at your own pace, on-demand, saving your progress as you go. At the end, you will take a quiz on what you’ve learned to receive a certificate of completion for CMP credits. 

Who is this for?

• Meeting planners
• Event marketers
• Producers of events, conferences and meetings

What you'll learn:

• Four Steps to Assessing ROI
• Setting Event Goals With ROI in Mind
• Demonstrating ROI for Internal Events: Sales Kickoff, Incentive Travel and Product Launches
• Return on Engagement and Capturing Hard-to-Measure Impact
• Maximizing Revenue for Hybrid Events
• Thinking Bigger: Measuring an Event’s Economic Impact
• Boosting Value at In-Person Events
  
  

Course details:

7 lessons
10-question quiz
1.5 hours

ENROLL

Earns 1.5 CMP Credits

SPONSORED BY

INSTRUCTORS