We have solid reasons for optimism: Covid vaccinations are outpacing expectations in the U.S., and Northstar Meetings Group’s most recent PULSE Survey indicated a positive shift toward booking in-person meetings and events. Has that changed? Last week, CDC director Dr. Rochelle Walensky warned the public of "impending doom" if we let our guard down too soon, which could result in a fourth wave of Covid-19. Days later, the CDC announced that it is safe for fully vaccinated people to travel. How are you factoring all of this mixed information into your plans for meetings and events?
What’s your outlook for in-person meetings right now? Have your expectations improved, stalled or weakened since we last checked in with you? How are your plans shaping up for 2021? Will you require or provide Covid testing? Is business liability a concern that is impacting your decisions? Is hybrid a viable strategy? These are among the important questions Northstar Meetings Group is asking in our new PULSE Survey, now open for responses.
The PULSE Survey, launched in March 2020, captures changes in meeting planner sentiment and expectations as our industry responds to the challenges and imperatives brought by the worldwide pandemic. Your continued participation allows us to track changes and share your collective needs with industry stakeholders worldwide. Find a full year of executive summaries here here.
This PULSE Survey will be open for comment through April 13, with results to be published April 15. Thank you, once again, for your valuable input.